Billiionare Real Estate Investor and Entrepreneur Sam Zell Talks About His Brazen Career Choices

| May 23, 2017

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Zell speaks about never allowing conventional wisdom to change his views and the value of calibrating every risk.

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ShopSocially

ShopSocially is a SaaS-based, social, referral and loyalty marketing platform that delivers up to 40% more revenue by enabling an increase in new customer acquisition, engagement, conversion rate and retention. More than 500 global brands are using ShopSocially to grow their business via proven strategies such as referral marketing, visual commerce, customer loyalty, social login, social gamification, customer Q&A and more.

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The Practical Google Analytics Guide for Small Businesses

Article | May 18, 2021

Google Analytics is indispensable for business.It’s estimated that the big data and business analytics marketwill reach $105.08 billion, and it shows no sign of decreasing in growth. However, Google Analytics is software with quite a steep learning curve, and it can be challenging for small business owners to get the most out of it.

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Employee Retention Strategies That Work for Small Businesses

Article | April 15, 2020

Whether you are the boss of one or many, each employee is important to your small business. Would you rather work on retention, or retraining? According to statistics, more than 3 million people quit their jobs every month, with one-third of those quitting during the first month of employment. Millennials, Generation X, Baby Boomer – they all cite the same reasons for leaving a job. What’s the main reason? If you guessed money, you’d be right, but only partly right. “Money can’t buy happiness,” is an often-used quote, but it’s not the actual quote. It was “Money can buy material things, but real happiness must be truly earned,” which appeared in the William & Mary College quarterly publication in 1792.

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How to find an office space: An SME guide

Article | February 25, 2020

In this exclusive Real Business guide, we look at how SME employers can find the best office space for them and their growing team. The average British worker will spend over 90,000 hours of their life in an office, equating to flying from the UK to Bali 18,056 times. If you are an SME employer tasked with managing staff and multitasking between many different roles, the time you spend in ‘the office’ goes up even more. But working in an office is not only taxing on an employer’s free time, but it can also put a strain on your wallet – particularly if you’re the one paying for the office space. The average office space costs business owners an average of £50,000, with prices fluctuating the closer you are to the major UK cities. This is why many SMEs with smaller teams are opting for flexible office spaces with shared facilities as they can cost anywhere from as little as £200 per person.

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How to Grow Your Business’s Instagram Followers

Article | June 26, 2021

decorative arrow How to Grow Your Business’s Instagram Followers Author: Dawn Weinberger | June 26, 2021 With more than one billion users worldwide, Instagram is undoubtedly a well-known social media application with a lot of reach. Launched on October 6, 2010 with the founder’s photo of a stray dog, the app is filled, of course, with memes, cute pet photos and other entertainment-oriented content, but it is also a valuable marketing tool that can play an important role in your small business’s marketing strategy. Statistics indicate that business owners are taking advantage of Instagram’s clout—71% of businesses use Instagram to at least some degree. Perhaps more importantly, 81% of Instagram users (meaning consumers with personal Instagram accounts) turn to the platform for information on products and services before making a purchase. This includes everything from doing research on products and services to getting the particulars on promotions and sales to finding links to websites and contact information. All add up to a potential goldmine for small business owners interested in updating their digital marketing campaigns with proven e-commerce strategies.

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Spotlight

ShopSocially

ShopSocially is a SaaS-based, social, referral and loyalty marketing platform that delivers up to 40% more revenue by enabling an increase in new customer acquisition, engagement, conversion rate and retention. More than 500 global brands are using ShopSocially to grow their business via proven strategies such as referral marketing, visual commerce, customer loyalty, social login, social gamification, customer Q&A and more.

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