Big Changes Come for Business Users as Google Plus Shutdown Looms

MICHAEL GUTA | February 6, 2019

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If you use it for your small business, you probably know the end of Google Plus is near. The consumer side of Google Plus will shut down in April 2019, but the company started implementing changes starting on February 4, 2019.The shutdown comes months before the August 2019 date Google announced in October of 2018. The date was expedited because a Google+ API bug affected the accounts of 52.5 million Google Plus users.On Google’s official Keyword blog, David Thacker, Vice President of Product Management for G Suite, explained the decision. Thacker said, “With the discovery of this new bug, we have decided to expedite the shut-down of all Google+ APIs; this will occur within the next 90 days. In addition, we have also decided to accelerate the sunsetting of consumer Google+ from August 2019 to April 2019.”Although Google+ didn’t catch on like other social media channels, many small businesses used the platform as part of G Suite and the tools it provides. This is one of the reasons only the consumer side of Google Plus is shutting down. However, G Suite users will also see changes.

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