Best Advertising Options for your Small Business

ERIC MICHAELS | July 14, 2015

article image
As a small business owner, you have more affordable marketing tools at your disposal than ever before. Everything from company website content to Facebook posts can boost your company's profile and help increase sales volumes. The trick is knowing where to focus your energy and how to spend your money.

Spotlight

MicroMain

MicroMain provides award-winning maintenance and facility management software and services to organizations worldwide. Since 1991, MicroMain has been building strong relationships with customers in industries such as Manufacturing, Healthcare, Property Management, Hospitality, and the Public Sector.

OTHER ARTICLES

5 Tips for Choosing the Best Small Business UC System

Article | February 12, 2020

Businesses can’t survive without excellent communication and collaboration. Team members need to stay connected so that they can share knowledge, work together on complex problems, and keep the company running smoothly. Indeed, 98% of executives believe that lack of communication is the cause behind the biggest failures in their business. A unified communication or “UC” system provides today’s enterprises with all the tools they need to encourage positive interactions between team members, in a space that’s easy to monitor and manage. However, it can be very difficult for companies to determine which UC strategy they need when there are so many vendors out there claiming that their tools are the best. The following tips will help you to ensure that you’re choosing the right SME UC system for your needs.

Read More

How Can Entrepreneurs Capitalize on the Potential of Mobile Technologies

Article | August 23, 2021

The use of smartphone/mobile technology has become the new standard, permeating every area of life. As a result, it gave rise to mobile technology opportunities for businesses. According to Statista, there are currently 3.8 billion smartphone users worldwide, which equates to 48.20% of the world's population owning a smartphone. India, China, and the United States have the most outstanding smartphone penetration rates. Between 2016 and 2020, the global smartphone user base rose by 40%. WARC asserts, by 2025, 72% of all internet users will access the web only through their smartphones. With the primary data and projections, it is abundantly evident that mobile technology represents the future of the corporate world and commercial innovations. On average, in the United States, four hours of each day are spent on mobile devices, which account for more than half of all online traffic. COVID-19 created obstacles for many areas of society; many company owners encountered several difficulties operating their businesses because of the limitations imposed, especially small businesses. But, on the other hand, the pandemic provided an unprecedented boost to mobile technology opportunities in every facet of life. Mobile is gaining traction not just in marketing and retail but also in healthcare and education for convenience and safety reasons, and gradually gaining popularity. Patients could not visit their doctors during the pandemic but could communicate through text, virtual meetings, or phone calls. Similarly, the education sector saw a dramatic shift in its teaching framework when everything went online. With the increased use of mobile to link teachers and students, mobile technology became an unavoidable factor in the education sector. Save Time, Save Money The potential of mobile technology is evident when it saves company owner’s time and money. For example, apps replace paper forms, cloud solutions replace resource-intensive local filing, and scanning and image functionalities assist field-based customer or supply chain personnel. From mobile applications to the operating systems of mobile devices, there are various ways that mobile technology helps businesses save time and money. Here are few benefits of mobile technology how they reduce business expenses and time. Online mobile apps have reduced offline paperwork. Mobile communication does not include any additional expenses, such as those associated with setting up a landline connection. Even without being on-site, you may place or confirm business orders over the phone. You may use mobile banking applications to send and receive paychecks or any other type of payment without visiting clients or banks. Mobile technology is vital in business, from texting to phoning, sending voicemails, or recording them using VoIP. Cashless Payment Options Mobile technology opportunities opened a door for cashless payments. All these years, opting for this mode of payment had been just an option, but it became vital during coronavirus to avoid spreading the virus. Both online and contactless payment methods gained popularity among both company owners and consumers. With social distancing norms in place, more individuals in established and emerging nations began to embrace contactless payments as a safer method to handle their money According to Finaria.it, the worldwide digital payments sector is anticipated to reach a value of $6.6 trillion in 2021, a 40% growth in two years. Furthermore, by 2025, mobile payments are expected to nearly double in size and reach a value of $4.6 trillion. Numerous payment methods exist, including mobile wallets, peer-to-peer mobile payments, real-time payments, and cryptocurrencies. Contactless payments are significantly faster than conventional modes of payment. Mobile payments generate extra data on a user's habits and interests, which might benefit your marketing team. Remodel Shopping Experience The pandemic devastated in-person retail business, and they had to re-establish themselves in the market. Many consumers are comfortable getting access to a personalized in-store experience via mobile devices. In 2016, 209.6 million Americans shopped online at least once, according to Statista. The number of online shoppers is anticipated to reach 230.5 million by the end of 2021, making the US one of the most developed e-commerce industry-friendly countries. Looking at the above statistics and the customers' needs, entrepreneurs must meet consumers' demands and help them research, find, and compare items. However, as rising mobile components alter retail, it is critical for businesses to maintain their privacy. Mobile technology potential is vast and can offer several benefits to consumers. In addition, entrepreneurs can incorporate it into their businesses in an inventive way. Maintain Orderly Physical Spaces QR codes date back to 1994, but they never acquired widespread acceptance or were widely used. However, the pandemic's onset altered the entire situation. Because the COVID-19 standards for maintaining distance, avoiding physical contact, and exchanging anything were deemed hazardous, consumers began to prefer digital connections over physical ones. That is when QR code-based payments became the most convenient payment method, requiring only the use of a mobile device. The pandemic has created unprecedented opportunities for touchless technologies (QR Code being the leading player). According to a recent poll by Statista, an estimated 11 million homes in the United States alone were predicted to have scanned a QR Code in 2020. This shows an increase from the projected 9.76 million scans performed in 2018. QR codes are used to make payments as well as place orders. Elimination of physical touchpoints from your business provides a more seamless experience for your consumers. Winding Up While the utilization of mobile phones or smartphones is not new, the manner they are used has evolved considerably over the previous five years, particularly during the pandemic. Indeed, the mobile phone has evolved into the most helpful tool/asset for information, communication, purchasing goods, and scheduling. Rapid advancements in cloud technology increase corporate use of mobile devices by enabling more flexible working habits and remote access to services. FAQs What is the future of mobile technology for business? The business has a bright future with mobile technologies. Everything is becoming virtual, including the corporate sector, where mobile technology plays a critical role. In addition, mobile technology has aided in the communication of businesses. What are the effects of mobile technology on entrepreneurs? Numerous mobile technologies, such as smartphones, mobile applications, and GPS devices, link everyone and enable company owners to stay connected with their consumers. As a result, mobile marketing is gaining traction and assists small businesses in reaching clients, and contributes to increased sales. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the future of mobile technology for business?", "acceptedAnswer": { "@type": "Answer", "text": "The business has a bright future with mobile technologies. Everything is becoming virtual, including the corporate sector, where mobile technology plays a critical role. In addition, mobile technology has aided in the communication of businesses." } },{ "@type": "Question", "name": "What are the effects of mobile technology on entrepreneurs?", "acceptedAnswer": { "@type": "Answer", "text": "Numerous mobile technologies, such as smartphones, mobile applications, and GPS devices, link everyone and enable company owners to stay connected with their consumers. As a result, mobile marketing is gaining traction and assists small businesses in reaching clients, and contributes to increased sales." } }] }

Read More

As Small Business Hiring Booms, Distributors Sit on the Sidelines

Article | March 5, 2020

As most industries allocate time, money, and other resources into finding new employees in a labor market where the national unemployment rate is hanging at 3.5% — and substantially lower in some areas — at least one index says that distributors are sitting on the sidelines. According to the CBIZ Small Business Employment Index (SBEI), which tracks hiring trends for U.S. companies with 300 or fewer employees, 2020 kicked off with a seasonally-adjusted increase in hiring of 1.61% for January. “This is a notable improvement over the 1.16% decline in December,” CBIZ SBEI says. “It is also a remarkable number for January, as companies tend to contract their labor forces due to the end of the holiday shopping season.”

Read More

Compelling Benefits of Cloud Computing for Small Businesses

Article | July 15, 2021

Last year was challenging for marketers as well as all business owners due to the global pandemic. As a result, it gave rise to every organization's digitalization, and recognized the extensive benefits of cloud computing technology. Any sized organization can take advantage of the effectiveness of cloud computing, and in the case of small businesses, it can be overwhelming. Henceforth, business owners acknowledge the comprehensive and extensive benefits of cloud computing for small businesses to drive tremendous business growth. Integrating cloud computing technology is a new norm of today’s digital world and is not just a catchphrase anymore. The market for cloud computing is vast. In 2020, the global cloud computing market valued at $371.4 billion, and estimates stated that by 2025 it would rise to a staggering $832.1 billion. According to Statista, Amazon Web Services has a 32% market share in cloud computing. This blog will elaborate on the benefits of cloud computing for small businesses. But, before we cover up the core aspect of this blog, let us know what exactly cloud computing is and why it is ideal for small businesses. What is cloud computing? Cloud computing has been around us for two decades, and we have been using it in day-to-day activities without our knowledge but has gained popularity in just over the past five years. The popularity is basically due to the increased reliance on handling and storing big data. What exactly is cloud computing? Cloud computing provides end-users (or business owners) to access their data, programs, and applications stored on a remote server anywhere, at any time, on any mobile device via the internet. There are three different ways to deploy cloud services: on a public cloud, private cloud, or hybrid cloud. In addition, cloud computing provides various cloud services such as cloud storage, cloud backup, and cloud hosting. Cloud computing services classified into four types: Infrastructure as a service (IaaS): It is the most basic cloud computing service. You can rent IT infrastructure servers and virtual machines (VMs), networks, storage, and operating systems from a cloud provider on a pay-as-you-go basis using IaaS. Platform as a service (PaaS): It provides an environment for developing, testing, delivering, and managing software applications on demand. Serverless computing: Serverless computing, which overlaps with PaaS, focuses on developing app functionality without constantly managing the servers and infrastructure required to do so. Software as a service (SaaS): Software as a service (SaaS) delivers software applications over the Internet on demand and typically through a subscription. Cloud providers host and manage the software application and underlying infrastructure and any maintenance in the case of SaaS. Why is cloud computing ideal for small businesses? Cloud computing has made doing business much easier for all businesses, especially for small businesses. As a business owner, you can gain tremendously by incorporating cloud-based computing into your workflow. The popularity and importance of cloud computing applications for small companies is very clear. It enables increased efficiency, cost-effectiveness, reduces operational costs, access anywhere, reduced risk during the crisis, and improved cash flow helps solve many business challenges. Cloud technology makes mobile access to data easy for small businesses, thus aids them to be more competitive on a global scale. Companies can reduce IT costs by utilizing innovative products that provide storage, software, and infrastructure via the cloud. Furthermore, cloud service providers' monthly or yearly billing rates can help you avoid unexpected costs such as emergency server repairs. Cloud computing application has a few setbacks to be considered as well. Drawbacks of cloud computing are: • For starters, implementing any new technology necessitates personal training and a practical troubleshooting system both before and after the launch. • Another issue to consider is security. In general, no business is immune to cyberattacks. The trick is to find a reliable cloud service provider, understand its backup plans in the event of a security breach, and take your security precautions. Now let us know the distinctive benefits of cloud computing for small businesses in precise. Benefits of cloud computing for small businesses More flexibility and scalability The most significant benefits of cloud computing for small businesses are increased flexibility and scalability in the workplace. Companies with on-premises systems used to and have to purchase server and workstation upgrades to accommodate new users. The importance of cloud computing stems from the fact that it allows you to work from any location and at any time. In addition, employees have more flexibility in and out of the workplace, thanks to cloud computing. Because data is stored in the cloud and web-based applications, you can run your business in the cloud and give your employees access to it at any time and from any location. Cloud computing applications can be scaled up and down quickly and cheaply. Everything from bandwidth to processing power can be scaled in the cloud. When peak demand has passed, you can reduce your service plan to save money. Easy data recovery Data loss can be devastating to any business, especially a small business. Data loss results in wasted money, loss of time, and lost productivity; besides, downtime is never good for business. According to CloudRadar, network downtime costs more than $10,000 per hour. In-house data backup system setup is out of reach for most small businesses, but cloud computing makes backups and disaster recovery simple for SMBs. The scale and expertise of cloud-based services make data recovery quick and even remotely extracting data from a lost laptop possible. Easy backups are one of the most significant benefits of cloud computing for small businesses. Improved data security When a cloud solution is integrated into a business, data is maintained in a centralized location, making it far more convenient to secure centralized data from cyber-attacks than stored on various devices. In the wake of COVID-19, cybersecurity threats have increased phenomenally. Therefore, data security with cloud computing is highly beneficial for small businesses. Another advantage of cloud computing for data protection is that even if a single device is lost, the data will be safe from unauthorized access. Cloud computing can be used for data protection in authentication and identity, access control, encryption, secure deletion, integrity checking, and data masking. Therefore, it is exceptionally advantageous to rely on cloud computing for data protection for small businesses. Cost-effectiveness The cost of cloud computing varies greatly depending on the type of cloud service you choose. Cloud computing for small businesses, on the other hand, is highly recommended because it requires far less maintenance. You will not need any other physical IT resources, software, in-house computer equipment, or anything else, which means you will save a lot of money. One of the most significant benefits of cloud computing for small businesses is reducing IT operational costs. Since cloud-based services are significantly less expensive to use, small and medium-sized businesses recognize the benefits of cloud computing applications appropriate for their limited budget. If small business owners are interested in the efficiency and cost-effectiveness of cloud computing, they must incorporate it into their business workflow. Remote access One of the primary benefits of cloud computing is easy remote access, which can be seen clearly in the pandemic. The most basic example of cloud computing is your email account, which can be accessed from any computer using only your login credentials and an internet connection. Cloud-based services are now available on mobile apps, so you are no longer limited to devices. Cost efficiency of cloud computing is essential for small businesses, and cloud-based applications can result in cost savings. The benefits of cloud computing for small businesses are endless, but remote access has an edge. Frequently Asked Question: How do small businesses use cloud computing? Small businesses use cloud computing services via broadband internet and smart mobile technology. Cloud computing enables small business owners to store and back up their expanded company data. In addition, this technology is used by small businesses for accessible operations and applications. What is the best cloud computing solution for a small business? Popular cloud computing solutions for a small business include Microsoft Azure, IDrive, Microsoft365, Google Drive, Dropbox, Shopify, Mailchimp, and SpiderOak. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How do small businesses use cloud computing?", "acceptedAnswer": { "@type": "Answer", "text": "Small businesses use cloud computing services via broadband internet and smart mobile technology. Cloud computing enables small business owners to store and back up their expanded company data. In addition, this technology is used by small businesses for accessible operations and applications." } },{ "@type": "Question", "name": "What is the best cloud computing solution for a small business?", "acceptedAnswer": { "@type": "Answer", "text": "Popular cloud computing solutions for a small business include Microsoft Azure, IDrive, Microsoft365, Google Drive, Dropbox, Shopify, Mailchimp, and SpiderOak." } }] }

Read More

Spotlight

MicroMain

MicroMain provides award-winning maintenance and facility management software and services to organizations worldwide. Since 1991, MicroMain has been building strong relationships with customers in industries such as Manufacturing, Healthcare, Property Management, Hospitality, and the Public Sector.

Events