Best Advertising Ideas for Small Business 2017

| March 20, 2017

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Marketing your business and business advertisement. Here are the best advertising ideas for small business 2017. These advertising ideas will help you to promote your business. Best Advertising Ideas with small cos

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We are an expert in retail and e-retailing solutions. During a decade we manage over than 1,000 points of sale in a variety of sectors such as food, textile, telecommunications, fashion, hospitality, information technology and luxury, among others.

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4 Best Practices for Promoting Your B2B Business Online

Article | July 22, 2021

Online marketing is constantly evolving, and it can be hard for B2B marketers to keep up. But this is no time for laggards. With more people working from home, boosting your online presence is critical. Just look at webinars, 39% more people attended online events in 2020 than in prior years. And the B2B business outlook for 2021 and 2022 suggests that marketers will continue to accelerate digital growth with search, virtual events, podcasts, and LinkedIn replacing traditional marketing tactics. With so many digital channels and brands competing for attention, where should you focus your B2B online marketing strategy and efforts? Here are four areas that you may want to consider as part of your digital marketing mix.

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5 LinkedIn Tools to Help Build Your Brand

Article | June 2, 2021

LinkedIn recently published a pocket guide on the LinkedIn tools to help build brand awareness for your company on its platform. The guide includes 5 separate tools you can use to assist you in building your company’s brand awareness. But LinkedIn is quick to point out that the tools are not a magic potion – you still must do the work to understand your audience and target the right content toward them. Here are the top 5 tools for brand-building on LinkedIn

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Adding Text Marketing to Your Marketing Plans

Article | July 13, 2021

Have you incorporated text marketing into your overall marketing strategies? Unfortunately, not all companies have yet because many small business owners aren’t familiar enough with the benefits. B2C text messaging “is growing rapidly,” according to eMarketer, citing statistics from Juniper Research showing global mobile business messaging traffic hit 2.7 trillion last year, up 10% from 2019. The rise of text marketing in 2020 was “undoubtedly” accelerated, eMarketer says, by the pandemic. According to cloud communications provider Infobip, SMS marketing grew 8.5% and 20% in March and April 2020, respectively, compared to February 2020’s numbers.

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Back to School for Small Businesses: Marketing, Finance and Legal Tips and Tools for New and Established Small Business Owners

Article | August 3, 2021

Finance: Make sure you are on top of bookkeeping from the beginning. Good bookkeeping and accounting are the foundation of a healthy and thriving financial future for your business. I would highly recommend meeting with some of the Start Small Think Big experts to hone these skills earlier than later. Lastly, be super clear about your business plan and how you look to make money from your business and make passive income, along with how to scale. Preparation is truly the key to success for thriving businesses. Marketing: You must do the work to discover your why. Building this foundation helps to develop your brand voice and messaging. Without this core, your business can crumble because it lacks the firm foundation on which it needs to stand. You will attract the right customers and team if you stand firm in your authenticity and why. Secondly, I would advise getting to know your customer to understand how to speak to that particular group. You want it to feel natural and not like you are selling to them. The more you truly learn about their passions and wishes, the more you will best be able to fulfill their needs. Legal: Protect your intellectual property as soon as you have the financial backing to do so. I would also highly recommend becoming a legal business entity of any sort. Doing so helps separate you from your business in any legal ramifications because becoming an LLC has made me feel protected and legitimized.

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Retail 360

We are an expert in retail and e-retailing solutions. During a decade we manage over than 1,000 points of sale in a variety of sectors such as food, textile, telecommunications, fashion, hospitality, information technology and luxury, among others.

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