Best 15 Inexpensive Business Ideas that Anyone Can Start

| April 10, 2017

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Here are Best 15 Inexpensive Business Ideas that Anyone Can Start. Easy business ideas to start your own business.

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ThetaRay

ThetaRay is dedicated to helping clients at large financial organizations, cyber security divisions and critical infrastructure become more resilient and seize opportunities.

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8 steps to creating a social media strategy for your small business

Article | February 12, 2020

There are many benefits to having a social presence as a small business, from engaging with customers to increasing sales and boosting your reputation. The key to reaping these benefits and becoming successful on social is to create, execute and monitor a social media marketing strategy. Here, we’ll share eight steps to help you get started, but first let’s take a look at what a social strategy is.

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The Importance of SEO for Small Business Websites

Article | February 28, 2020

An understanding of SEO for small business – SEO is short for search engine optimisation – and its benefits for small business is imperative to increase sales and focus your digital marketing. With Google by far the most popular search engine, optimising your website for the search engine giant’s organic–or non-paid–search results should be one of your chief priorities. This will increase visitors to your website, which can lead to more sales.

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Things Every Small Business Owner Needs to Know About the SECURE Act

Article | February 27, 2020

The Setting Every Community Up for Retirement Enhancement Act (SECURE) is part of the government’s spending bill that includes numerous provisions intended to strengthen retirement security across the country. It is designed to open up opportunities to segments of the workforce that was previously not covered in retirement plans. In addition, the bill attempts to bring more flexibility to selecting retirement plans for small businesses in particular. The bill is part of a larger government spending package, signed into law in December 2019. The reforms could make saving for retirement easier and more accessible to many Americans. It particularly increases access to tax advantages for young families and prevents older Americans from outliving their assets.

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4 Innovative B2B Marketing Strategies That Make an Impact

Article | July 19, 2021

You and your team have worked tirelessly for years, developing innovative products or services to fulfill the needs of other small businesses (in your own specific niche and beyond). You’ve even created—and deployed—a robust marketing strategy, and are using a whole host of proven B2B marketing tactics in your quest to turn promising leads into loyal clients. The challenge? Competition is fierce, so sticking to basic marketing tactics isn’t always enough. If the goal is to generate more B2B sales among new and existing clients, it may be time to harness some of that same creative energy you used to revolutionize your industry’s offerings in the first place to take your small business’s marketing strategy to the next level (thanks to the pandemic, you may be planning to update your overall digital marketing strategy anyway—so the time to do think specifically about B2B marketing has never been better).

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ThetaRay

ThetaRay is dedicated to helping clients at large financial organizations, cyber security divisions and critical infrastructure become more resilient and seize opportunities.

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