Be Prepared to Handle Entrepreneurship's Mental Toll

MALACHI THOMPSON | September 5, 2018

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Being an entrepreneur can be likened to being a concert pianist frantically playing "Flight of the Bumblebee" where each piano key represents only one aspect of running a business. If you are not researching, networking or self-guided learning, you’re reworking your marketing, chasing avatar clients and trying to get rid of the 20 percent of clients who inflict 80 percent of your headaches. Being an entrepreneur is tiring! While mental exhaustion is an inevitable part of being an entrepreneur, there are simple, significant changes that can make all the difference not just now but for an entire lifetime. Harvard Medical School psychiatrist Dr. Srini Pillay explains that if you have never engaged in positive, constructive day-dreaming then you truly are wasting 46.9 percent of that time. We daydream every single day. By creating vivid imagery that sees you kicking your challenges to the curb, you drastically reduce mental exhaustion. Regular, daily practice changes your brain’s biological structure and constantly attunes it redirect you down the yellow brick road to success.

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Liftoff is the leading mobile app marketing and retargeting platform for running true CPA-optimized mobile app install campaigns. With a database of over 2 billion mobile profiles, machine learning systems, and advanced predictive intelligence, Liftoff enables marketers to programmatically target mobile users most likely to engage with your apps.

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