Basics of Launching a Startup

| December 31, 2018

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In our first edition of ‘Mobile App Technology Report 2018’, we present to you an insight into the Startups space, with a key focus on digital marketing trends. In the past decade, we have seen the rebirth of the startup ecosystem with a more sustainable business model in the form of venture capital. Driven by factors such as availability of funding, consolidation activities by a number of firms, evolving technology space and a burgeoning demand within the domestic market has led to the emergence of startups.



We invest $5 million per year in post-seed stage startups that have a desire to relocate to Buffalo, NY.


How to Apply a Tax to an Invoice

Article | July 8, 2021

There are currently millions of pages of legal tax law on the books, creating challenges for business owners of all stripes. Even those with relatively “simple” business models are often wondering whether they are paying their taxes correctly and on time. One of the most common challenges faced by business owners is whether or not to apply taxes to an invoice. Invoices often represent a significant portion of all financial transactions. When you issue one, does this create a tax obligation for the issuer? The recipient? Both? Neither? Unfortunately, the answer to this question is one that is highly situational. Whether you need to pay taxes on an invoice will depend on the legal status of both parties involved, the nature of the invoice itself, and a variety of other factors. Having accurate and correctly taxed invoices will help your business improve its reporting and payment cycles, along with other functions like invoice factoring. Because applying taxes to an invoice can be difficult for some people, you may want to consider working with a professional accounting firm.

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5 Ways Google Alerts Can Help Build Your Small Business

Article | June 1, 2021

Does your small business use Google Alerts? Do you even know what Google Alerts are? Once you set them up (see below), Google Alerts will notify you anytime the keywords you choose appear online. This is only for newly published content, not content already published on the internet. So, what can you even use Google Alerts for? Here are some ideas and how they can help you build your small business.

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How Coronavirus (COVID-19) is Impacting Small Businesses and What You Can Do About It 

Article | April 3, 2020

The spread of the coronavirus (COVID-19) is developing rapidly, leaving many small business owners uncertain about their future. Those we’ve spoken with expect the coronavirus to have a significant impact on their revenue. Unfortunately, it seems these concerns are justified, but there are some actions you can take to protect your small business while at the same time, protecting yourself, your employees, and your customers. In this article, I’ll lay out what we know about how coronavirus is impacting small businesses, how you can minimize losses, and some steps you can take to protect your business. These suggestions are by no means exhaustive, as there is much we still don’t know about how this situation will play out. But we hope they will be a good starting point for business owners who are overwhelmed and unsure of what actions to take.

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Adding Text Marketing to Your Marketing Plans

Article | July 13, 2021

Have you incorporated text marketing into your overall marketing strategies? Unfortunately, not all companies have yet because many small business owners aren’t familiar enough with the benefits. B2C text messaging “is growing rapidly,” according to eMarketer, citing statistics from Juniper Research showing global mobile business messaging traffic hit 2.7 trillion last year, up 10% from 2019. The rise of text marketing in 2020 was “undoubtedly” accelerated, eMarketer says, by the pandemic. According to cloud communications provider Infobip, SMS marketing grew 8.5% and 20% in March and April 2020, respectively, compared to February 2020’s numbers.

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