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Founded in 2014, Terminus is the leading account-based marketing platform that enables B2B marketers to target accounts, engage decision-makers, and accelerate marketing and sales pipeline velocity at scale.
Article | March 6, 2020
Small businesses often grow chaotically and organically at the start. When there’s a task that needs to be completed, the owner or manager just picks it up and does it. But as a business grows larger, it becomes necessary to have more substantial business processes. Otherwise it becomes very difficult to manage everything effectively. Here are a few ways that a company can improve upon its project management.
There is a vast amount of people who are realizing that branching out on their own in a business venture is well worth leaving behind being the backbone for someone else’s gain. Working for yourself is definitely not easy and the hours are well beyond the normal nine to five grind of being someone else’s employee. However, for a lot of new business startups, it’s worth the risk. With so many people joining the new business sector, how do you keep your own investments from tanking? It’s a super frequent question that every small business owner asks in the beginning and answers aren’t as hard to acquire as you would think.
Personal branding is a prerequisite to building a compelling brand story if you are an entrepreneur. More than your product/brand, people will resonate with your story. Especially if you have a promising business and are looking to scale, this will help you get your business validation from the experts. Building a personal brand is one of the many milestones of your entrepreneurial journey. Consequently, this will improve the brand recall among the target audience. Let’s explore several personal branding tips that will help entrepreneurs build a brand to elevate business.
For small businesses, this is cause for alarm. Lacking the time, IT expertise, and deep pockets of major companies, the small businesses that make up the foundation of the economy are sitting ducks — especially considering that 43% of all cyberattacks target small businesses specifically. In order to help small and midsize businesses get ahead of this issue, Congress passed the Small Business Cybersecurity Act in 2018. In essence, the act required the National Institute of Standards and Technology (NIST) to make small business cybersecurity a bigger priority, offering free and accessible resources appropriate for companies of all sizes. The act resulted in the Small Business Cybersecurity Corner website. Launched in 2019, it provides a centralized source of everything from information about dangerous cyberattacks to employee training tips. By all accounts, the NIST has met its mandate by making cybersecurity less confusing and risky for the businesses that suffer the most. Now it’s up to those small businesses to take that advice and run with it.
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