Back to School for Small Businesses: Marketing, Finance and Legal Tips and Tools for New and Established Small Business Owners

SIMONE GAMBLE | August 3, 2021

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Finance: Make sure you are on top of bookkeeping from the beginning. Good bookkeeping and accounting are the foundation of a healthy and thriving financial future for your business. I would highly recommend meeting with some of the Start Small Think Big experts to hone these skills earlier than later. Lastly, be super clear about your business plan and how you look to make money from your business and make passive income, along with how to scale. Preparation is truly the key to success for thriving businesses.

Marketing: You must do the work to discover your why. Building this foundation helps to develop your brand voice and messaging. Without this core, your business can crumble because it lacks the firm foundation on which it needs to stand. You will attract the right customers and team if you stand firm in your authenticity and why. Secondly, I would advise getting to know your customer to understand how to speak to that particular group. You want it to feel natural and not like you are selling to them. The more you truly learn about their passions and wishes, the more you will best be able to fulfill their needs.

Legal: Protect your intellectual property as soon as you have the financial backing to do so.  I would also highly recommend becoming a legal business entity of any sort. Doing so helps separate you from your business in any legal ramifications because becoming an LLC has made me feel protected and legitimized.

Spotlight

Italian Angels for Growth

Italian Angels for Growth (IAG) is Italy's largest angel investors group. Its members to date have deployed over 22 million Euros to support 41 startups in the series seed/series A stage in many verticals, among which: Medtech, SAAS, e-commerce, Fintech and high tech at large. Every investment opportunity at IAG is vetted by a professional team together with expert members of the group . Once invested, the company receives the support of up to two Investment champions, who bring their expertise to the table and help them succeed.

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Italian Angels for Growth (IAG) is Italy's largest angel investors group. Its members to date have deployed over 22 million Euros to support 41 startups in the series seed/series A stage in many verticals, among which: Medtech, SAAS, e-commerce, Fintech and high tech at large. Every investment opportunity at IAG is vetted by a professional team together with expert members of the group . Once invested, the company receives the support of up to two Investment champions, who bring their expertise to the table and help them succeed.

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