Apple buys startup focused on lenses for AR glasses

| August 30, 2018

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Apple has acquired a startup focused on making lenses for augmented reality glasses, a signal it has ambitions to make a wearable device that would superimpose digital information on the real world.Apple confirmed it acquired Longmont, Colorado-based Akonia Holographics. "Apple buys smaller companies from time to time, and we generally don't discuss our purpose or plans," the iPhone maker said in a statement.Akonia could not immediately be reached for comment. The company was founded in 2012 by a group of holography scientists and had originally focused on holographic data storage before shifting its efforts to creating displays for augmented reality glasses, according to its website.In augmented reality, digital information is overlaid on the real world as in the popular game Pokemon Go. Mobile phones use their camera system to do this on the phone's screen, but major technology firms are racing to create glasses that will show digital information on transparent lenses.

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Schneiders was founded in 1948 and for 70 years, our team has satisfied millions of customers worldwide by providing the largest and most up-to-date selection of quality products. Specifically designed for the needs of the English, Western, and Arabian exhibitor, and the expanding trail riding market, we offer equestrian riding supplies, horse blankets and sheets, Western tack, English tack, English saddlery, horse care and equestrian apparel.

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