Article | February 12, 2020
Businesses can’t survive without excellent communication and collaboration. Team members need to stay connected so that they can share knowledge, work together on complex problems, and keep the company running smoothly. Indeed, 98% of executives believe that lack of communication is the cause behind the biggest failures in their business. A unified communication or “UC” system provides today’s enterprises with all the tools they need to encourage positive interactions between team members, in a space that’s easy to monitor and manage. However, it can be very difficult for companies to determine which UC strategy they need when there are so many vendors out there claiming that their tools are the best. The following tips will help you to ensure that you’re choosing the right SME UC system for your needs.
Article | July 15, 2021
Last year was challenging for marketers as well as all business owners due to the global pandemic. As a result, it gave rise to every organization's digitalization, and recognized the extensive benefits of cloud computing technology. Any sized organization can take advantage of the effectiveness of cloud computing, and in the case of small businesses, it can be overwhelming. Henceforth, business owners acknowledge the comprehensive and extensive benefits of cloud computing for small businesses to drive tremendous business growth. Integrating cloud computing technology is a new norm of today’s digital world and is not just a catchphrase anymore.
The market for cloud computing is vast. In 2020, the global cloud computing market valued at $371.4 billion, and estimates stated that by 2025 it would rise to a staggering $832.1 billion. According to Statista, Amazon Web Services has a 32% market share in cloud computing.
This blog will elaborate on the benefits of cloud computing for small businesses. But, before we cover up the core aspect of this blog, let us know what exactly cloud computing is and why it is ideal for small businesses.
What is cloud computing?
Cloud computing has been around us for two decades, and we have been using it in day-to-day activities without our knowledge but has gained popularity in just over the past five years. The popularity is basically due to the increased reliance on handling and storing big data.
What exactly is cloud computing? Cloud computing provides end-users (or business owners) to access their data, programs, and applications stored on a remote server anywhere, at any time, on any mobile device via the internet.
There are three different ways to deploy cloud services: on a public cloud, private cloud, or hybrid cloud. In addition, cloud computing provides various cloud services such as cloud storage, cloud backup, and cloud hosting.
Cloud computing services classified into four types:
Infrastructure as a service (IaaS): It is the most basic cloud computing service. You can rent IT infrastructure servers and virtual machines (VMs), networks, storage, and operating systems from a cloud provider on a pay-as-you-go basis using IaaS.
Platform as a service (PaaS): It provides an environment for developing, testing, delivering, and managing software applications on demand.
Serverless computing: Serverless computing, which overlaps with PaaS, focuses on developing app functionality without constantly managing the servers and infrastructure required to do so.
Software as a service (SaaS): Software as a service (SaaS) delivers software applications over the Internet on demand and typically through a subscription. Cloud providers host and manage the software application and underlying infrastructure and any maintenance in the case of SaaS.
Why is cloud computing ideal for small businesses?
Cloud computing has made doing business much easier for all businesses, especially for small businesses. As a business owner, you can gain tremendously by incorporating cloud-based computing into your workflow. The popularity and importance of cloud computing applications for small companies is very clear. It enables increased efficiency, cost-effectiveness, reduces operational costs, access anywhere, reduced risk during the crisis, and improved cash flow helps solve many business challenges.
Cloud technology makes mobile access to data easy for small businesses, thus aids them to be more competitive on a global scale. Companies can reduce IT costs by utilizing innovative products that provide storage, software, and infrastructure via the cloud. Furthermore, cloud service providers' monthly or yearly billing rates can help you avoid unexpected costs such as emergency server repairs.
Cloud computing application has a few setbacks to be considered as well.
Drawbacks of cloud computing are:
• For starters, implementing any new technology necessitates personal training and a practical troubleshooting system both before and after the launch.
• Another issue to consider is security. In general, no business is immune to cyberattacks. The trick is to find a reliable cloud service provider, understand its backup plans in the event of a security breach, and take your security precautions.
Now let us know the distinctive benefits of cloud computing for small businesses in precise.
Benefits of cloud computing for small businesses
More flexibility and scalability
The most significant benefits of cloud computing for small businesses are increased flexibility and scalability in the workplace. Companies with on-premises systems used to and have to purchase server and workstation upgrades to accommodate new users. The importance of cloud computing stems from the fact that it allows you to work from any location and at any time. In addition, employees have more flexibility in and out of the workplace, thanks to cloud computing. Because data is stored in the cloud and web-based applications, you can run your business in the cloud and give your employees access to it at any time and from any location.
Cloud computing applications can be scaled up and down quickly and cheaply. Everything from bandwidth to processing power can be scaled in the cloud. When peak demand has passed, you can reduce your service plan to save money.
Easy data recovery
Data loss can be devastating to any business, especially a small business. Data loss results in wasted money, loss of time, and lost productivity; besides, downtime is never good for business. According to CloudRadar, network downtime costs more than $10,000 per hour.
In-house data backup system setup is out of reach for most small businesses, but cloud computing makes backups and disaster recovery simple for SMBs. The scale and expertise of cloud-based services make data recovery quick and even remotely extracting data from a lost laptop possible. Easy backups are one of the most significant benefits of cloud computing for small businesses.
Improved data security
When a cloud solution is integrated into a business, data is maintained in a centralized location, making it far more convenient to secure centralized data from cyber-attacks than stored on various devices. In the wake of COVID-19, cybersecurity threats have increased phenomenally. Therefore, data security with cloud computing is highly beneficial for small businesses.
Another advantage of cloud computing for data protection is that even if a single device is lost, the data will be safe from unauthorized access. Cloud computing can be used for data protection in authentication and identity, access control, encryption, secure deletion, integrity checking, and data masking. Therefore, it is exceptionally advantageous to rely on cloud computing for data protection for small businesses.
The cost of cloud computing varies greatly depending on the type of cloud service you choose. Cloud computing for small businesses, on the other hand, is highly recommended because it requires far less maintenance. You will not need any other physical IT resources, software, in-house computer equipment, or anything else, which means you will save a lot of money. One of the most significant benefits of cloud computing for small businesses is reducing IT operational costs.
Since cloud-based services are significantly less expensive to use, small and medium-sized businesses recognize the benefits of cloud computing applications appropriate for their limited budget. If small business owners are interested in the efficiency and cost-effectiveness of cloud computing, they must incorporate it into their business workflow.
One of the primary benefits of cloud computing is easy remote access, which can be seen clearly in the pandemic. The most basic example of cloud computing is your email account, which can be accessed from any computer using only your login credentials and an internet connection.
Cloud-based services are now available on mobile apps, so you are no longer limited to devices. Cost efficiency of cloud computing is essential for small businesses, and cloud-based applications can result in cost savings. The benefits of cloud computing for small businesses are endless, but remote access has an edge.
Frequently Asked Question:
How do small businesses use cloud computing?
Small businesses use cloud computing services via broadband internet and smart mobile technology. Cloud computing enables small business owners to store and back up their expanded company data. In addition, this technology is used by small businesses for accessible operations and applications.
What is the best cloud computing solution for a small business?
Popular cloud computing solutions for a small business include Microsoft Azure, IDrive, Microsoft365, Google Drive, Dropbox, Shopify, Mailchimp, and SpiderOak.
"name": "How do small businesses use cloud computing?",
"text": "Small businesses use cloud computing services via broadband internet and smart mobile technology. Cloud computing enables small business owners to store and back up their expanded company data. In addition, this technology is used by small businesses for accessible operations and applications."
"name": "What is the best cloud computing solution for a small business?",
"text": "Popular cloud computing solutions for a small business include Microsoft Azure, IDrive, Microsoft365, Google Drive, Dropbox, Shopify, Mailchimp, and SpiderOak."
Article | August 17, 2021
When the term "marketing" is spoken, we immediately think of bright and colorful advertisements, particularly on digital platforms. Setting goals and working toward them is vital to marketing. The success and failure of marketing campaign goals must be measured as part of the overall process. Unfortunately, the campaign's results can be measured using only a few measurable markers. As a result, here are detailed instructions for creating a more measurable marketing campaign.
Marketing accounts for a sizable portion of expenditures, so making it precisely measurable is a critical component of every digital marketing strategy. In addition, marketing is the backbone of every campaign, and effective marketing may result in a positive return on investment.
Why is Measuring Marketing Campaigns Essential?
Measuring campaigns provides you a clear view of your success and failure, as well as what is and is not working with your efforts. In addition, analysis of campaigns provides insight into whether you are scaling at the appropriate rate and maximizing the efficacy of your online efforts.
You may believe that your marketing effort has been a success, but this may not be the actual case. Regular campaign measurement enables you to re-evaluate your objectives for the ad campaigns and adjust your marketing approach accordingly.
Often, small business owners overlook marketing analytics, yet they are critical for evaluating your marketing efforts and performance. Measuring your success is contingent upon gathering data on marketing actions and tracking campaign data and performance.
However, the term "success" is subjective and varies according to the company objectives of each owner. Therefore, assess the success of your campaign in light of your company objectives.
Below is the list of tips for a more measurable marketing campaign.
Make List of Marketing Objectives
To begin, establish and compile a list of objectives for your ad campaign. This is the first step in creating the most measurable campaign possible. This one step determines both success and failure.
Marketing objectives are the goals that businesses set to market their products and services to their customers, which aids in campaign planning. In addition, setting marketing goals entails developing a plan for the business's overall growth.
Keep in mind that your marketing objectives should be linked with your business objectives. So, first, determine your campaign's objectives: are they to acquire new consumers, promote a new product, improve brand loyalty, or increase ticket sales? The more precise your objectives are, the more measurable will be your marketing campaign.
Set Realistic and Achievable Objectives for the Ad Campaigns
Having no reasonable and measurable goals, you will lose direction. Instead, learn how to create marketing targets using the SMART (Specific, Measurable, Achievable, Realistic, and Time-related) framework theory. The effectiveness of an online campaign is highly dependent on the SMART framework; this framework provides transparent performance metrics for your efforts.
SMART goal benefits are:
They direct you appropriately
They emphasize the need to measure results, which is essential in digital marketing
They ensure that your goals align with your vision
Consider the list of goal-setting criteria to help you create more effective and attainable objectives.
Below are a few common and realistic goals set by many small business owners:
Increase brand awareness
More lead generation
Improve conversion rates
Increase web traffic
Increase product demand
Find out Your Target Audience
Identifying your target audience is critical for building a measurable marketing campaign. First, evaluate your marketing objectives; to boost brand loyalty and encourage repeat purchases, you must first establish your present consumers. Likewise, if you want to increase your reach and attract new consumers, it's critical first to understand the nature and preferences of your current clients.
Target marketing educates firms on how to effectively offer their products and services and increase their customer base.
Finding out your target customer acts as a crucial point in your marketing roadmap. It allows your business to focus on marketing efforts and enables you to generate business leads in an organized and affordable manner.
Set Marketing Budget
After establishing the objectives of campaigns, establish a marketing budget. Next, outline your sales funnel; this will provide you with a clear image of your clients' purchasing power and, in turn, contribute to estimating the return on your marketing expenditure. This calculation helps you to opt for the campaign's budget while still earning a profit.
Your marketing budget must be realistic to convey your message successfully to your audience while still maintaining profit margins.
When planning a budget for marketing, contemplate all expenditures involved with promoting your firm, including paid advertisements, marketing tools, staffing charges, and website upkeep fees.
Develop Marketing Strategy
Once your marketing objectives have been established, develop a marketing strategy that is linked with them. Finally, create a marketing strategy that allows for effective campaign planning.
Before developing a marketing strategy, make sure you have the following data:
Qualitative market data
Quantitative market data
Keep your overall strategic goals in mind when developing a new marketing strategy or using a digital marketing tactic. Then, after you've established clear, precise goals, consider the strategies that will assist you in achieving them.
A good marketing strategy helps you attain a measurable marketing campaign. You can choose any combination of the 7Ps (product, price, promotion, process, people, place, and physical evidence) of the marketing mix to achieve your marketing strategy.
Measure Your Progress
Measuring the effectiveness of marketing campaigns is pivotal to measure the success of your ad campaigns. There are various metrics to measure online advertising effectiveness. For example, sales and engagement effectiveness consists of several metrics in use to be measured.
Metrics of sales and communication can be:
New leads generated
Total website visits
Click-through rate (CTR)
Website traffic to lead ratio
Metrics of engagement are:
Brand name search
Average time spent on page
The outcome of keeping track of these metrics and analysis of the campaigns determine the success of meeting the marketing goals. If not successful, analyze the aspects that prevented you from reaching your goals and do better next time. Thus, using metrics serves as a post-campaign evaluation and turns it into a most measurable marketing campaign.
Every hour of the day, marketing as fundamental changes and evolves. Making measurable marketing campaigns assures and expands chances for success and enables you to make modifications to strategies that are not generating success or growth. The above are a few techniques that can help you create more quantifiable marketing initiatives.
Frequently Asked Questions:
How are campaign metrics measured?
Metrics are measured through tools such as Google Analytics. For example, Google Analytics provides information like:
Who visited your webpage?
Which customers are coming back?
From where do they come?
Click-thru rate (CTR)
Cost per click (CPC)
What are the benefits of a campaign evaluation survey?
Here are few benefits of a campaign evaluation survey:
Demonstrate your efficiency or accomplishments
Determine whether you are on track
Regular campaign evaluation enables you to maximize the effect of your efforts. In addition, monitoring and assessment will aid businesses in planning future campaigns and initiatives.
"name": "How are campaign metrics measured?",
"text": "Metrics are measured through tools such as Google Analytics. For example, Google Analytics provides information like:
Who visited your webpage?
Which customers are coming back?
From where do they come?
Click-thru rate (CTR)
Cost per click (CPC)"
"name": "What are the benefits of a campaign evaluation survey?",
"text": "Here are few benefits of a campaign evaluation survey:
Demonstrate your efficiency or accomplishments
Determine whether you are on track
Regular campaign evaluation enables you to maximize the effect of your efforts. In addition, monitoring and assessment will aid businesses in planning future campaigns and initiatives."
Article | March 3, 2020
Of all the challenges facing small businesses, staffing is among the most difficult. Finding someone with the right skill set who fits into a company culture while sharing in an organization’s mission can be a tough needle to thread for any open position, but it is particularly challenging for IT departments. The skills gap isn’t a myth. A survey from CareerBuilder found that 60 percent of U.S. employers have job openings that stay vacant for 12 weeks or longer, a problem HR managers say costs an average of $800,000 annually. The Centre for Economics and Business Research calculated that the skills gap costs American businesses $160 billion every year.