AHDB analyst teases out contemporary retail potato product innovations

LUKIE PIETERSE | March 21, 2019

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According to Kim Malley, Senior Analyst at AHDB Potatoes in the UK, smaller retail categories such as crisps and chilled are increasing at the fastest rate as potato retail volumes grow. “This is reflected in the innovations we see in the category, with significant degrees of diversification in terms of new flavours and formats,” she says. “Conventional oven chips are no longer the overwhelming force in terms of new product development within the category. The focus is undoubtedly on greater convenience as well as new formats providing greater variety and sophistication through gourmet and premium offerings.”

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