ADTRAN Unveils New Residential and Small Business Gateway with Super-Vectoring

| May 21, 2019

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ADTRAN announced an extension of its SmartOS-enabled portfolio of broadband access solutions with the SmartRG 652ac (SR652ac) residential and small business gateway. The new carrier-grade, SmartOS-enabled residential and small business gateway provides the ability to deliver highly competitive broadband—up to 700Mbps—without service or customer disruptions via bonded super-vectoring (VDSL2 profile 35b) technology. This highly scalable fiber broadband extension technology is ideal for the rapidly growing MDU/MTU markets. Using the existing in-building wiring to each unit helps network providers accelerate service deployment and save construction costs associated with delivering new broadband services. Further, service providers can run super-vectoring in parallel to other xDSL technologies in their access network, adding additional operational savings.

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Photomp - Photography Miklos Palko

Passion in Photography / Passie in fotografie Photomp is a small compony, the owner is employee. Photomp is specialized in photography at location. Working area: regular: Netherlands Incidental: Israel Photomp is owned by Miklos Palko, an ethousastic and skilled photographer.

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Compelling Benefits of Video Marketing for Small Businesses

Article | September 22, 2021

Video marketing has existed for an extended period of time. It is, nevertheless, a relatively recent development in the commercial sector, particularly for small businesses. The blog discusses the benefits of video marketing for small businesses in-depth. “Stop thinking of ‘video marketing’ as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.” –James Wedmore. Video advertising is the fastest increasing kind of advertising. Despite this, small business owners remain wary of video marketing as a marketing strategy. Yet, small business video marketing is one of the most successful marketing strategies in today's fast-paced digital environment. According to Hubspot, 85% of firms, utilize video as a marketing strategy. But the ball doesn’t stop there. Your users prefer videos when compared to other forms of content. Explain Ninja, a leading video content creator says that YouTube presently has a mind-boggling 2+ billion users. It is equivalent to nearly 13% of the internet. The benefits of video marketing are that it helps to enhance customer acquisition, conversion, CTR, ranking, and sales. If small company owners learn to exploit the benefits of video marketing, they will significantly increase their chances of success in the internet trends. Additionally, the advantages of video marketing may vary according on the sort of video marketing used. Let us take a short look at the various types of video marketing. Brand videos Demonstrations and showcases Event videos Trailers and teasers Success stories and testimonials Webinar videos Instruction Videos Question and answer Videos Company Culture Videos Let Us Peep into Some Benefits of Video Marketing for Small Businesses Increase Brand Awareness and Better Online Presence Because videos are more entertaining and quickly attract viewers, their reach to an audience is increased. Effective video marketing may also help you boost your internet visibility. In fact, one of the primary benefits of video marketing for small businesses since it establishes a robust online presence. Videos are posted on a variety of social media platforms. Optinmonster reports that video marketers boost brand awareness by 54%. Generating Leads and Increases Visitors Campaign Monitor reports that around 54% of customers want to see more video content from companies they support. Video marketing may assist businesses in generating new leads and keeping their sales funnels filled. YouTube has become increasingly crucial for businesses' marketing efforts. According to Lemonlight statistics, video-assisted 84% of marketers in generating leads. Video marketing enables audiences to consume content in bite-sized chunks that address their problem areas. Builds Trust In comparison to other forms of marketing, videos enable you to engage with your audience on a more personal level and establish an emotional relationship, which contributes significantly to the development of trust. Creating videos for small businesses is one of the most effective methods to get recognition and earn your consumers' confidence. Hubspot research confirms that 84% of buyers purchase after seeing an explanation video.. Increases Sales and Conversions Another essential benefits of video marketing for small businesses is increasing sales and boosting conversions.When customers are convinced, having a video about your product or service on social media increases engagement and purchases. According to a Cisco study, online videos will account for more than 82% of all consumer internet traffic by 2022, 15 times the amount in 2017. In accordance with the Vidyard research, marketers reported a 34% boost in conversion rate when they used videos as part of their campaign Increased revenue and conversion rates are two of the ultimate advantages of video marketing. As a result, video marketing is in great demand in the realm of digital marketing due to its success. According to EyeWideDigital, using video on your landing page may boost your conversion rate by up to 80%. Increases Engagement on Social Media Connecting with your prospective customer is very important. Therefore, engagement plays a vital role in the digital world. Videos promote social media engagement; thus, video marketing for small businesses is of utmost importance. Videos posted on social media platforms garner a more significant amount of attention. Along with more engagement, videos have a longer lifespan in the ecosystem due to the increased interactions and sharing. According to Explain Ninja, over 93% of companies report gaining new consumers from videos shared on their social media pages. Social media is a video-centric platform. As a result, there are several benefits of video marketing on social media. Improves SEO Ranking With videos on your website, you can boost visitors and keep them engaged, improving your page views. Also, improving your page views will result in improving your SEO ranking too. This is because longer visitors stay on your site, the better the degree of trust with search engines and hence the higher the rank. If you embed your video on YouTube and your website, you will enhance your chances of appearing in search results. According to Alexa, YouTube is the world's second most popular website (after Google). If you advertise your videos on social media, you increase your chances of being discovered. One of the significant benefits of video marketing for small businesses is an increase in SEO ranking. Final Thoughts With the numerous benefits of video marketing, small company owners should prioritize video marketing above more traditional forms of promotion. Adopting video marketing for small businesses is a fantastic approach to increase brand recognition and conversions. Lastly, the marketing team may save time and resources by editing old video creative with relevant messages about fresh offers. Video marketing is a powerful performance driver for any sized business. FAQs: Why is video marketing important for small businesses? Video marketing help in understanding the product or service, increases engagement on digital and social platforms. It helps in brand awareness and reaches a larger audience quickly. Most importantly it builds a long-lasting relation with the customers and ultimately improves sales. What are the advantages of video marketing? Here few listed advantages of video marketing: Increase brand awareness and better online presence Generating leads and increases visitors Builds trust Increases sales and conversions Increases engagement on social media Improves SEO ranking { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is video marketing important for small businesses?", "acceptedAnswer": { "@type": "Answer", "text": "Video marketing help in understanding the product or service, increases engagement on digital and social platforms. It helps in brand awareness and reaches a larger audience quickly. Most importantly it builds a long-lasting relation with the customers and ultimately improves sales." } },{ "@type": "Question", "name": "What are the advantages of video marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Here few listed advantages of video marketing: Increase brand awareness and better online presence Generating leads and increases visitors Builds trust Increases sales and conversions Increases engagement on social media Improves SEO ranking" } }] }

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How Can TikTok Help Your Small Business?

Article | September 22, 2021

Competition is fierce in the business world no matter what your industry and competition can be daunting—especially for small business owners. However, agile entrepreneurs have access to a tool that may give them an advantage over the big players. It’s relatively new to the business world and it’s HOT. Young people most definitely remember Kesha’s 2009 hit single “Tik Tok,” but are you young enough to know about the other TikTok? It’s a short film-based app for 15-second videos. Teens are the primary users, but it can be beneficial for small business owners as well. So, how can TikTok help your small business? Here are just a few ways.

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7 Best FreshBooks Alternatives for Small Business Owners

Article | September 22, 2021

If you’re a small business owner, then your business accounting is one of the most important things you manage to keep your business running smoothly. That also means that having the right accounting software can go a long way in helping you achieve your goals. Maybe you’ve heard of, if not tried, FreshBooks in the past and are wondering what else is out there. We’ll go over some of the best FreshBooks alternatives on the market for your business. Some of the highlights of FreshBooks include that it’s cloud-based, has a mobile version, offers a variety of plans at different price points, and more. Before we dive into the FreshBooks alternatives, let’s take a look at what FreshBooks has to offer your business.

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5 Ways To Locally Advertise Your Small Business

Article | September 22, 2021

Many small businesses have a minimal budget when it comes to advertising, and that can hold them back. It’s not impossible, but it takes a lot more consideration as to where and how you spend that money for maximum exposure and benefit. Before the internet, adverts in the phone book or the local newspaper were the norm, as well as traditional methods such as flyers and posters. These days, small businesses are aware of the importance of search engine optimization (SEO) and the need to rank highly on Google, but the reality is that they also need to focus on hyper-local methods of advertising. In this article, we look at a few ways in which you can do this.

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Photomp - Photography Miklos Palko

Passion in Photography / Passie in fotografie Photomp is a small compony, the owner is employee. Photomp is specialized in photography at location. Working area: regular: Netherlands Incidental: Israel Photomp is owned by Miklos Palko, an ethousastic and skilled photographer.

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