AB magazine - September 2018 International edition

| July 24, 2018

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What makes a leader? It’s something that we at Accounting and Business have asked ourselves many times in preparing this special leadership edition. There are many popular quotes on leadership but I think this one from Albert Einstein sums it up: ‘The leader is one who, out of the clutter, brings simplicity… out of discord, harmony…and out of difficulty, opportunity.’ Events on the global political stage show that leadership can take many forms and still be effective. In business, the qualities that leadership requires include courage, ambition, passion, empathy, charisma – and humility. Not everyone has these qualities in spades but the ability to see the bigger picture and, through that, contribute value is a skill that is vital to today’s professional accountants.

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Litbit

We are a team of people that have come together from past engineering and leadership roles at Apple, Yahoo!, Microsoft, Cisco, Intel and others.

OTHER ARTICLES

HOW TO ADDRESS CYBERSECURITY CHALLENGES USING THE NIST FRAMEWORK

Article | February 25, 2020

For small businesses, this is cause for alarm. Lacking the time, IT expertise, and deep pockets of major companies, the small businesses that make up the foundation of the economy are sitting ducks — especially considering that 43% of all cyberattacks target small businesses specifically. In order to help small and midsize businesses get ahead of this issue, Congress passed the Small Business Cybersecurity Act in 2018. In essence, the act required the National Institute of Standards and Technology (NIST) to make small business cybersecurity a bigger priority, offering free and accessible resources appropriate for companies of all sizes. The act resulted in the Small Business Cybersecurity Corner website. Launched in 2019, it provides a centralized source of everything from information about dangerous cyberattacks to employee training tips. By all accounts, the NIST has met its mandate by making cybersecurity less confusing and risky for the businesses that suffer the most. Now it’s up to those small businesses to take that advice and run with it.

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HELPING AND INSPIRING SMALL BUSINESS ENTREPRENEURS ALL ACROSS AMERICA

Article | February 25, 2020

The Small Business Expo is all about helping small businesses, entrepreneurs, and startups. It’s a huge gathering. The event gets thousands of small business owners gathering in each city to network, build business relationships, find new vendors that can help their business grow — from payroll services to legal help to accounting services or office space, social media help SEO services, you name it, it’s there. With events in over 45 cities around the country, the Small Business Expo has built a community that supports the growth of small businesses and brings people together all across America. In this episode, I talk with the Founder of the event Zach Lezberg about how he’s built such a strong small business community and the state of small businesses in 2021.

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EMAIL MARKETING SINS TO AVOID IN 2021

Article | February 25, 2020

Email marketing can be used for anything; however, the more one uses something, the better the chance they make a mistake. And there's nothing worse than hitting "send", only to realize there's something in this email that won't further your cause or, even worse, will minimize the effect of your marketing message.

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Business Strategies for Surviving Recessions: 8 Examples From The Pandemic

Article | February 25, 2020

How did your company survive the pandemic? What is the business strategy takeaway for surviving future recessions? To help business owners survive future recessions, we asked CEOs and business professionals this question for their best strategies. From standing firm on price to looking for innovation in the market, there are several ways to help your business survive any future recessions and continue to grow your business.

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Spotlight

Litbit

We are a team of people that have come together from past engineering and leadership roles at Apple, Yahoo!, Microsoft, Cisco, Intel and others.

Events