A Small Business Success Secret You Can Easily Steal

GERRI DETWEILER | December 5, 2018

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What’s the one thing that unites a company that grows crickets for food, one that solves an embarrassing health problem, and one that sells beverages that are helping to save the planet one bottle at a time? They’ve been helped by a small business mentor. While their stories are inspiring and instructive, the best part is that you can steal their secret to success, and it won’t cost you a dime. When Kathleen Rolin told her husband James that she wanted to become a cricket farmer, he thought she was nuts. But instead of nixing the idea, he ended up going all-in and now their business, Cowboy Cricket Farms, is the largest producer of Acheta domesticus (the common house cricket) in all of North America, Cowboy Cricket Farms grows food-grade crickets for human consumption. Crickets are environmentally friendly and high in protein. Compared to beef, for example, crickets use 2,060 times less water, 14 times less feed, and a fraction of the land mass. Cricket powder is used in baked goods (like their popular Chocolate Chirp Cookies), chips and energy bars. And roasted, flavored crickets are proving to be a popular healthy, high-protein snack.

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Red Arrow Labs

Red Arrow creates transformative technology for companies transforming health and the consumers impacted by it. Headquartered in Milwaukee’s Third Ward with locations in Raleigh and Central Wisconsin, we have a startup feel with the stability of a multi-generational, privately held company.

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Spotlight

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