WELCOME TO The smallbusiness REPORT
A Self-Driving Truck Startup Secures $40 Million Dollars
| August 17, 2018
Retail Technologies is not just another software development company.
We work with Organizations as Solution Partner to make their businesses more profitable and easier to manage.
Article | June 26, 2021
How to Grow Your Business’s Instagram Followers
Author: Dawn Weinberger | June 26, 2021
With more than one billion users worldwide, Instagram is undoubtedly a well-known social media application with a lot of reach. Launched on October 6, 2010 with the founder’s photo of a stray dog, the app is filled, of course, with memes, cute pet photos and other entertainment-oriented content, but it is also a valuable marketing tool that can play an important role in your small business’s marketing strategy.
Statistics indicate that business owners are taking advantage of Instagram’s clout—71% of businesses use Instagram to at least some degree. Perhaps more importantly, 81% of Instagram users (meaning consumers with personal Instagram accounts) turn to the platform for information on products and services before making a purchase. This includes everything from doing research on products and services to getting the particulars on promotions and sales to finding links to websites and contact information. All add up to a potential goldmine for small business owners interested in updating their digital marketing campaigns with proven e-commerce strategies.
Article | April 15, 2020
Whether you are the boss of one or many, each employee is important to your small business. Would you rather work on retention, or retraining? According to statistics, more than 3 million people quit their jobs every month, with one-third of those quitting during the first month of employment. Millennials, Generation X, Baby Boomer – they all cite the same reasons for leaving a job. What’s the main reason? If you guessed money, you’d be right, but only partly right. “Money can’t buy happiness,” is an often-used quote, but it’s not the actual quote. It was “Money can buy material things, but real happiness must be truly earned,” which appeared in the William & Mary College quarterly publication in 1792.
Article | July 22, 2021
Online marketing is constantly evolving, and it can be hard for B2B marketers to keep up. But this is no time for laggards. With more people working from home, boosting your online presence is critical. Just look at webinars, 39% more people attended online events in 2020 than in prior years. And the B2B business outlook for 2021 and 2022 suggests that marketers will continue to accelerate digital growth with search, virtual events, podcasts, and LinkedIn replacing traditional marketing tactics.
With so many digital channels and brands competing for attention, where should you focus your B2B online marketing strategy and efforts? Here are four areas that you may want to consider as part of your digital marketing mix.
Article | April 20, 2020
The way businesses and brands connect with their customers has been transformed by social media.Twitter, Facebook, Instagram and other social media networks can provide business owners with a cheap and effective way to talk directly with their customers, build brand awareness and grow their business.In these uncertain times, when the coronavirus is presenting businesses with unprecedented challenges, there has never been a greater need for strong and regular communication with customers.However, the benefits of social media are often overlooked by start-up businesses due to fear of the unknown, who regard it as yet another time-intensive task to add to an already long to-do list. With this in mind, Start Up Loans, part of the British Business Bank, has published a new guide to help small businesses better understand how they can use social media to promote their business and boost their bottom line.
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