A Seasonal Marketing Strategy for Small Business Owners

SHANNON WILLOBY | September 9, 2018

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Fall gives us cooler weather, pumpkin-spice lattes, and perhaps the greatest gift of them all: the holiday shopping season.From local festivals to online-shopping events dedicated to supporting small-business owners, now is your time to shine. And rake in the revenue like fall leaves. But if you want to see an increase in sales, you’re going to need a plan. Use the ideas below to create a targeted seasonal strategy for your small business. Fall might be filled with bountiful opportunities for marketing campaigns  but unlike Pokémon, the goal is not to catch ‘email.Depending on what you sell and your target market, you might want to set your sights on some of the following major and minor dates.

Spotlight

Shindig

Shindig is a platform for large scale online events.On Shindig all webcam enabled participants can see and are seen in a shared online space. Featured presenters can give a talk, be interviewed, share multimedia, teach, and more to a live online audience of thousands. Selected audience members can be brought up to share the stage and directly interact with hosts, "face-to-face", before the entire group. Meanwhile, audience members themselves can move freely in and out of private video chat conversations with one another, mingling, networking and socializing all without disturbing the other members of the audience. Its the dynamics of in person events at internet scale.

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Among all these, LinkedIn is considered best for small businesses to connect with other businesses and professionals." } },{ "@type": "Question", "name": "Why is social media good for small businesses?", "acceptedAnswer": { "@type": "Answer", "text": "Social media helps you build brand awareness, connect with current customers, and increases your customer base. Social media platform gives you a better understanding of your customers." } },{ "@type": "Question", "name": "What are the five benefits of social media?", "acceptedAnswer": { "@type": "Answer", "text": "The benefits of using social media are endless. A few benefits to pen down are it helps to build relationships, increases visibility, helps connect with wider audiences anytime, anywhere, reduces marketing costs, and provides better search engine rankings." } }] }

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Events