A NEW ONLINE HEALTHCARE PORTAL FOR YOUR SMALL BUSINESS

BARBARA WELTMAN | January 1, 2017

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It's not too late to find the health coverage you need for your small business. As a small business owner, you must know your responsibilities and your options for obtaining health coverage, and some are new.

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The Marketing Zen Group

What: The Marketing Zen Group is a full-service online marketing and digital PR firm dedicated to providing strategy and implementation services for businesses, organizations, and non-profits looking to fully leverage the internet. Who: We serve clients around the world and across industries.

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QUICK TIPS FOR COMING UP WITH BETTER BUSINESS IDEAS

Article | August 27, 2021

Coming up with great business ideas is one of the most important things you will need to do as an entrepreneur. You can have all the confidence and training in the world, but if you don’t have an idea your customers can get behind, your organization isn’t going to go anywhere. So, what do you do when you’re struggling to find your Eureka moment? It takes many business leaders a lot of time and effort to find the idea that’s going to make them the next Bill Gates or Elon Musk. While there’s no guaranteed way to ensure lightning strikes, there are a few tips you can follow to improve your chances of getting the right inspiration. Build Your Education Going to college and earning your degree is not just a way to improve your resume, it also trains you how to think in different ways and look for unique solutions to problems. Going to college to earn a business degree can help you to develop your confidence, your understanding of your industry, and your ability to brainstorm. All you need to do is find a private lender who can finance your way through school, and you can use this period of your life as a crucial time for personal and professional growth. Record Every Idea Sometimes, we are too harsh with ourselves about what we identify as a good idea. Sometimes, a concept can come to you in the middle of the night, and by the time you’ve reached the next morning, you might have already convinced yourself it’s no good. Rather than ignoring moments of inspiration, take a note of all ideas, whenever they come to you – no matter how silly they might seem. Getting used to this process of considering every idea will help you to avoid ignoring any concepts that could be a lot more impressive than you think. Start with the Problem One of the best ways to guarantee that your business will be a success, is to work backwards from a problem your customers already have. The chances are you already have an industry and target market in mind for your business, so start exploring the market and finding out what competitors have to offer. Are there any gaps that aren’t being addressed? What kind of problems do you notice customers in your marketplace talking about all the time? Is there anything you can do to solve these issues for your customers? How are you going to offer a result where no-one else could? Be Better than the Competition Sometimes, you do not need a brand-new idea, all you need is a way to be better than the solutions already on the market. For instance, rather than designing a completely fuel-efficient car that does not use any fossil fuels, a lot of automobile companies started working on hybrid cars that could offer a combination of performance and eco-friendly functionality. Find your most significant sources of competition in the market and ask yourself what you could do to make the solution even better for your audience. Ideally, you shouldn’t get too focused on being the cheapest option when you’re just getting started. Most of the time, larger companies have more supplier options, so they can fight you on price quite easily. Leverage Your Passions The best business owners and aspiring entrepreneurs are often the people who started with a hobby or an idea and turned that into a career. Ultimately, you’ll always accomplish more in your business if you’re doing something you genuinely care about. With that in mind, you should always choose an industry that appeals to you when you’re building your new company. Think about what kind of products and solutions you’re usually excited about. Ask yourself what you’re good at, or what you can do that no-one else can. If you launch a business, you are passionate about, you will be much more likely to keep pushing forwards, even when your company faces a difficult stage. Do Not Restrict Yourself You do not have to choose a specific business idea and stick to that no matter what from day one. Spend some time brainstorming concepts, and do your research to find out which idea has the highest earning potential, or which is the most exciting from an innovation perspective. Once you’ve built your business, you can also begin to think about how it can grow in the future. For instance, just because you start your career creating gluten-free bread for people with intolerance doesn’t mean you have to stick to just bread forever. As your company evolves, you can move into new markets like pasta and pastries, or even spread around the world. Keep Exploring New Ideas Even once you have chosen an idea you want to pursue as a business owner, that does not mean you should stop coming up with ideas. Constant innovation and creativity are how most businesses stay ahead of the competition. Encourage your entire team to share their thoughts on how the business can improve, and have regular meetings where you can discuss new opportunities and avenues. Just like people, companies can evolve and change over time, give yourself the freedom to grow at the pace that suits you.

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The ratio that can fix your small business finances

Article | February 26, 2020

You have a lot of responsibility as a small business owner, whether you’re managing numerous people or are a self-employed army of one. You have to worry about expenses, numerous financial statements, tax season and more, all while trying to build your net worth. One of the biggest obligations that looms over the head of nearly every business owner is the thought of debt. Debt can greatly impact the growth capacity of a business, and even worse, it can cause a business to go under completely. Fortunately, there’s a great tool that can help you determine how much debt you can handle and help you understand your company’s general financial health. That tool? The solvency ratio.

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What's Involved in Starting a Partnership?

Article | May 19, 2021

Entrepreneurs who plan to go into business with one or more other individuals may not realize there are several variations of partnerships to consider. In this article, I’ll describe the different types of partnerships and what needs to be done to start and maintain them. Business owners should keep in mind that there are legal and tax-related issues to consider when choosing a business entity type. So before deciding, it's wise to consult an attorney and accountant or tax advisor for guidance.

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HOW SOME SMALL BUSINESSES ARE MAKING IT DURING THE COVID-19 CRISIS

Article | March 20, 2020

The spread of the novel coronavirus across Massachusetts has brought big changes to businesses of all sizes and their customers. CDC and Massachusetts DPH guidance urges consumers to avoid getting up-close and personal with each other. Government mandates have forced many types of businesses to close their doors to customer crowds. As we all work to protect ourselves and each other through social distancing, several Woburn firms in the Cummings Properties portfolio have hit upon ways to keep a small business healthy through the COVID-19 crisis. Check out these creative solutions that are allowing our client firms to bring their services to a largely homebound public.

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Spotlight

The Marketing Zen Group

What: The Marketing Zen Group is a full-service online marketing and digital PR firm dedicated to providing strategy and implementation services for businesses, organizations, and non-profits looking to fully leverage the internet. Who: We serve clients around the world and across industries.

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