A Killer Social Media Marketing Strategy for Small Business & Startups

CENT | September 17, 2016

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Social Media at its core was meant for catching up with friends and family; it was a cool way to share holiday pictures. Initially, tech-savvy young ones were hooked on to social media and the older generation stayed away from it.A lot has changed now since the evolution of social media. This is now a big business with more users than any other online medium. With more than 1.5 Billion monthly active users on Facebook and 1 Billion on YouTube its potential cannot be underestimated. Everything in tech eventually has an impact on business, after all, that’s where the money is.SEO or Search Engine Optimization takes time; it doesn’t take time to implement but takes time to see results. SEO doesn’t need a proper strategy, unlike social media. (Of course, the SEO pundits may beg to differ on this and they are correct when it comes to components of SEO like a link building strategy). What I mean to say is, you can do SEO for a site with a checklist, you don’t need a strategy per say. This, of course, depends on the size of the site, budget, competition and so on.

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OTHER ARTICLES

Tips for small businesses and consumers

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Article | June 21, 2021

The U.S. small business sector accounts for two-thirds of the country’s net job growth and 44 percent of economic advancement, according to the U.S. Small Business Administration’s Office of Advocacy. However, despite their crucial role in the economy, small businesses have also fared among the worst in this pandemic. In fact, of the small business owners who report lower sales due to COVID-19, 30 percent are unlikely to remain open without government assistance, suggests the Federal Reserve Bank. If you’re an entrepreneur or business manager, then you know just how difficult these uncertain times are for the small business community—not to mention, how vital it is to help each other out. No matter the number of resources or influence at your disposal, there are many ways you can provide a helping hand. Use these simple ideas and strategies to support your fellow small business owners right now.

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Spotlight

Sequoia Capital

Sequoia Capital helps founders turn imaginative ideas into enduring companies. As the "Entrepreneurs Behind the Entrepreneurs," the Sequoia team has worked closely with legendary founders such as Steve Jobs of Apple, Larry Ellison of Oracle, Len Bosack and Sandy Lerner of Cisco

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