A DIGITAL ACQUISITION FRAMEWORK FOR SMALL BUSINESS

CHARLES COXHEAD, WP DEV SHED | December 5, 2017

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The digital marketing ecosystem is vast. There’s certainly more to it than any one person could expect to master with the variety of channels and mediums on which you can spend your time and money growing every day. You just can’t do it all, particularly if you are a small business or a startup with limited resources, least of all time.

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Two Scoops Media

Two Scoops Media is Wisconsin's own blog and digital marketing launchpad specializing in PR, social media, Search-Engine Marketing, video production and online advertising. As smart phones and the internet become the vehicle of choice for finding new places to spend our money, it's more important than ever that we as businesses have a strong online presence.

OTHER ARTICLES

20 Ways to Tell Customers ‘Thank You for Supporting Small Business

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Every small business owner is thankful for their customers. Without those loyal customers that keep coming to your door, running your business would be a lot harder. When customers give you the love—putting their dollars into your small business—it’s nice to give them some love back. In fact, showing a little customer appreciation might help keep your customers coming back to you. Research shows that 68% of customers will switch the brands they shop with if they feel that the businesses don’t care whether they shop with them or not. So how can you say, “thank you for supporting my small business?” Here are badges, ideas, and more creative ways to show your customers just how much you appreciate them.

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Facebook’s Small Business Grants: How to Take Advantage

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As the COVID-19 pandemic wreaks havoc across the globe from a public health and economic standpoint, Facebook has stepped up to offer relief to small businesses suffering financial loss. The number of U.S. unemployment claims increased by more than 3 million in just one week, and numerous small businesses, nonprofits and other companies are losing money due to quarantine mandates. In response, Facebook recently announced that it plans to provide grants to small businesses to help them rebuild revenue as the economy slows. Below, examine Facebook’s offerings for small businesses and elaborate on how small businesses can apply for aid from Facebook.

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5 LinkedIn Tools to Help Build Your Brand

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LinkedIn recently published a pocket guide on the LinkedIn tools to help build brand awareness for your company on its platform. The guide includes 5 separate tools you can use to assist you in building your company’s brand awareness. But LinkedIn is quick to point out that the tools are not a magic potion – you still must do the work to understand your audience and target the right content toward them. Here are the top 5 tools for brand-building on LinkedIn

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9 Things Companies Can Do To Make Hiring Better

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What is one thing that companies can do to make hiring better? To help small businesses improve their hiring practices, we asked human resource specialists and business leaders for their best advice. From offering work policies that attract diverse candidates to creating hiring teams made up of current employees, there are several innovative strategies that may improve your organization’s hiring process.

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Spotlight

Two Scoops Media

Two Scoops Media is Wisconsin's own blog and digital marketing launchpad specializing in PR, social media, Search-Engine Marketing, video production and online advertising. As smart phones and the internet become the vehicle of choice for finding new places to spend our money, it's more important than ever that we as businesses have a strong online presence.

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