A Comprehensive Guide to Social Media Strategy for Small Businesses for 2021

SNEHA HULL | July 6, 2021 | 116 views

With the emergence of COVID-19, social media became a powerful platform for small businesses to connect directly with an audience and thus, build brand awareness, direct sales, reaching the target audience, and cultivate customer relationships. As a result, social media strategy for small businesses is in high demand.

According to the most recent data, there will be 4.33 billion social media users worldwide at the start of 2021, accounting for more than 55% of the total global population. With more than 70% of the US population having a social media account, these platforms and services have risen to prominence as some of the most popular online activities in recent decades. As a result, the number of social network users in the United States will reach 243 million by 2025. Furthermore, the world spends more than 10 billion hours per day on social media platforms,  equating nearly 1.2 million years of human existence.

The statistics states that maximum people spend most of their time on social media apps; thus it is a powerful platform of marketing for small businesses.


What is a social media strategy for small businesses?

A social media strategy  enlists everything you want to do and achieve on your preferred social media platform. It contains information about your goals, what you intend to post, and how you intend to measure the success of your goals. Social media strategy requires setting social media goals and objectives.

A smart social media strategy helps you build brand awareness, connect directly with customers, increase revenue, and build relationships with your audience. The more detailed your social media plan, the more effective it will be.

The primary goal of social media strategy is to create a systematic plan for maximizing engagement and interactions across social media platforms to achieve a company's goals.

Why do you need a social media strategy for your small business?

Trying to build a strong brand on social media is not a piece of cake. It demands a well-defined strategy that will help you to build a strong and organic presence online. Having a well-built social media strategy helps you save time. Social media is a crucial part of an inbound marketing strategy and requires a lot of effort. At one point in time, social media was just an option for small businesses, but 2020 has made it essential. Social media strategy enables targeting your audience more effectively and will also help you stay ahead of the competition.

To taste success, small businesses should have a social media strategy in place. According to the study, 53% of customers who follow a company on social media are more likely to be loyal to them specifically.

There are several social media channels available such as LinkedIn, Facebook, Instagram, Twitter, YouTube, etc. From a social media marketing perspective, Facebook is the most used social platform and can be one of the best social media channels for small businesses. However, having a dynamic social media strategy for small businesses is extremely beneficial for its success.

Set social SMART goals

It is easy to start using social media for business, but before that, it is important to create a social media plan that ensures all social efforts support specific business goals. Be clear on your goals for making social media plan. Hence, create smart goals with a SMART framework.

A SMART goal is defined as specific, measurable, achievable, relevant and time-bound. You can keep your efforts focused and effective by setting these goals for social media marketing tips.

Specific: Be specific with your goals and objectives to set your strategies and determine which channel will assist you in achieving them. The goals of each business owner differ; some want to connect with customers, while others want to increase conversations or traffic to their website.

Measurable: Your goals need to be measurable to determine the effectiveness of your strategies. Each social media network has a set of metrics that businesses can use to gauge their efforts. However, few tools like Google Analytics help to track engagement and conversion metrics.

Achievable: Your goals need to be achievable by your business.

Relevant: Your goals need to be relevant to the objectives of your business.

Time-bound: Your objective must be time-bound. But determining the best time frame can be difficult. Set a quarterly goal to ensure you don't waste time on ineffective strategies for too long. Evaluation will be simpler and more frequent.

Setting a SMART goal is an essential social media strategy for small businesses. For 2021 and beyond, SMART goals are the most popular and long-lasting goal-setting frameworks in the industry.

Hand-pick the right social media platforms

Choosing the right social media platforms among over 100 platforms available is a bit tricky. How do you know which is the right one for your business? If you try to use multiple channels at the same time, your chances of success will decrease, and it will be difficult to deliver a consistent experience across all platforms, especially for small businesses with limited resources.

All social media platforms have advantages and disadvantages; you must be cautious when choosing the right network, keeping in mind your target audience and where your current customers are most active. Choose the platforms that make the most sense for the nature of your business.


Pay attention to trends of social media

It is a good practice to pay attention to trends in social media because they change all the time, so you will be aware of what people are looking for in social media platforms when they are active. As a result, you will be able to create content that is relevant to the search. It is critical to monitor social media trends and keep your social media strategy up to date to achieve your business goals.

Keep in mind your current audience’s needs so that you can change your strategy accordingly. Customer’s tastes, behavior, and likings are dynamic, and you will know it only when you keep track of social media trends. If small business owners want to take advantage of social media platforms, they will have to pay attention to the social media trends.

Track and measure your social media goals

Tracking and measuring the performance and progress of your social media goals is important once you implement your social media strategies. Consistency is essential for the success of social media strategy for small businesses.

There are analytic tools such as Google Analytics that give you information about the metrics. Social media goals determine your metrics. Social media metrics give you a clear picture of how well your social media strategy is performing.

Once you know how your strategy is working, you can find ways to improve it further. When you have determined your goals and social media metrics, you can choose the right social media tools to help you manage your accounts, monitor engagement, and advertise on social platforms. To track and measure your social media goals is one of the important social media marketing tips.

Schedule social media calendar for small business

A small business owner needs to be consistent in their presence on social media. Now the question is, how do you do this? When you have a long list of things-to-do,  you can schedule posts in advance by making use of technology and tools. By using tools, schedule a social media calendar for small businesses to post them automatically at the right time.

This will give you consistency as well as save time. It is of utmost importance that your social media plan for small businesses include certain fixed days every month or a fixed few hours every week to schedule your social posts.  It gives you ample time to concentrate on other aspects on different platforms for real-time engagement when you plan it well. This is an effortless social media strategy for small businesses.

Frequently Asked Questions:

Which social media is best for small businesses?

The most common social media platforms used by small businesses include Facebook, Instagram, Twitter, LinkedIn, and Pinterest. Social media is easy for small business owners because it is cost-effective. Among all these, LinkedIn is considered best for small businesses to connect with other businesses and professionals.


Why is social media good for small businesses?

Social media helps you build brand awareness, connect with current customers, and increases your customer base. Social media platform gives you a better understanding of your customers.


What are the five benefits of social media?

The benefits of using social media are endless. A few benefits to pen down are it helps to build relationships, increases visibility, helps connect with wider audiences anytime, anywhere, reduces marketing costs, and provides better search engine rankings.

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How to Choose the Right Small Business Accounting Software?

Article | November 15, 2022

Introduction With increasing complexities in financial management and migration towards digital technologies for accounting operations, advanced accounting solutions are gaining massive traction across the small business sector. Accounting software assists small businesses in enhancing their financial performance by providing higher accuracy, optimized payroll, automated transaction tracking, centralizing financial records, and others. However, it is crucial for small businesses to integrate the right accounting software as per their requirements to get the most out of the solutions. Since the market is full of numerous accounting solutions with different capabilities, selecting the one that is most suitable for your business can be overwhelming. So what are the factors that a small business owner should consider before looking for an accounting solution? Let’s see below. Select the Right Accounting Software: The Top 5 Primary Factors to Consider for Small Businesses Types of Software With multiple types of accounting software available, such as system software, application software, cloud-based software, and others, small business owners can opt for solutions that suit their operations and working style. If the owners operate in an on-the-go style, cloud-based software is best for them. But if the owners prefer to work from a single location, then the system software is appropriate for them. Learning Curve Until and unless small business owners are aware of the ins and outs of accounting software, using the software may seem complicated. As the high complexity of the solutions can result in costly errors, these owners should make sure that the learning curve for operating the software is not too steep. Features List Before small business owners start reviewing various types of accounting software platforms, they should take the time to brush up on the basics. It is crucial for the owners to make sure that the accounting solution has all the functionalities and features they need, such as inventory management, multi-currency support, payment processing, expense tracking, and others. They should also consider the add-on features that the solution provider can offer. Software Cost Accounting software varies in cost, depending on the number of users it supports, its tools and features, and other factors. The more specialized the software is, the more expensive it gets. Small business owners should compare prices between various accounting software providers and understand the exact amount and the process by which they will be charged. For instance, some of the companies charge standard monthly fees, while others have a single upfront cost with additional charges for add-on services. They should also find out if there are any hidden charges associated with the setup, customer support, and cloud storage. Customer Support A huge part of a reliable accounting solution is customer service. This is because small business owners need quick solutions and answers if they get stuck or have any questions related to the software. They do not want to be bounced around from representative to representative when reaching out for support. Thus, the owners should look for accounting software that offers excellent customer support and service. While selecting the solution, they should research and read customer testimonials about the software’s customer support. Begin Your Accounting the Right Way Efficient accounting is a crucial part of financial management, which involves tracking critical business activities such as accounts receivable and payable, invoicing and billing, bank reconciliation, reporting, and tax compliance, among others. It can be difficult for small businesses to get everything right, yet good accounting is fundamental for the company's growth and success. Choosing the correct accounting software is a crucial first step when getting started with the discipline. To get the most out of your accounting software, it is essential for small businesses to carefully consider their requirements, check the availability of features as per the requirements, and then select the accounting software that provides the capabilities they require for the greatest accounting experience.

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How Are Small Business Accounting Software Meeting the Industry Needs Today?

Article | September 30, 2022

Introduction Every business owner wishes to become financially independent when starting a business. To achieve that, it is crucial for the owners to manage their finances in an efficient manner. When done wrong, financial management, which is supposed to make a company's budgeting processes more efficient, has led to the loss of funds in many cases. Without sound financial management, small businesses may struggle to meet their objectives and might even suffer losses that could push them into insolvency. Financial management assists businesses in maximizing their market share, minimizing capital expenditures, maintaining proper cash flow, and improving profits. Accounting software plays a significant role in proper financial management and has become a vital need for all businesses today. With a better understanding of the inefficiencies of manual bookkeeping and the increased chances of error in finance tracking, business owners are increasingly shifting from managing finances manually to leveraging innovative solutions, such as accounting software, to improve their financial management. Why Is Small Business Accounting Software a Need for the Industry Today? In the course of a typical day, there are numerous tasks and responsibilities that must be managed and accomplished by small businesses by the end of the day. From planning to managing finances and accounting, a small business owner's back is full of a plethora of day-to-day tasks. As a result, keeping track of every last detail is nearly impossible for them, especially in accounting, where keeping track of every transaction is critical for managing business operations. Accurate and reliable accounting management is critical for small businesses and start-ups to ensure stable cash flow. As accounting software helps small business owners keep track of every single transaction along with other benefits, such as managing business finances, understanding profitability, and preparing tax statements, among others, it is becoming a necessity for small business financial management. Here are some of the other reasons why small business accounting software is becoming a necessity in the industry. Overcoming Manual Records With the growing number of transactions in the small business sector, it is becoming increasingly difficult for business owners to track and record income and expense data. As accounting software assists these owners to overcome manual work by recording the data directly into the page in real time and keeping a daily update of all the transactions, it is increasingly being sought by small businesses. Ease in Maintaining Transaction Due to the increasing customer inclination towards the adoption of digital payment solutions, small businesses are encountering numerous obstacles in maintaining all transactions from different online portals. Accounting software helps businesses leverage the bank feed feature to connect credit card accounts and the business bank, thereby centralizing and maintaining all transactional data in one place. Preparation of Reports and Financial Statements Keeping track of all small and large transactions and preparing financial statements, such as profit and loss statements and balance sheets, of these transactions manually is a tedious task and prone to errors. Accounting software automates the preparation of these financial statements and allows comparing transaction activity from prior months and years. As a result, it is increasingly gaining acceptance among small business owners. Increases Efficiency Accounting software allows small businesses to manage invoices and expenses, prepare for taxation, and keep tabs on all the financials, including payments, bad debts, upcoming dues, employee salaries, and others. Delegating all these financial management responsibilities to accounting software enables small business owners to focus on tasks that require their undivided attention, thereby boosting business efficiency. Bottom Line Regardless of the size of the business, every company strives to optimize its financial management, improve efficiencies, minimize costs, and simplify complex and tedious tasks. Accounting software can help small business owners achieve these objectives, along with eliminating time-consuming manual processes and redundancies, by automating accounting practices. Following this, the growing introduction of advanced cloud-based accounting software capable of providing real-time data access to business owners from anywhere at any time and on any device is expected to change the ways accounting is done in the small business industry in the coming years.

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5 Tax-Related Resolutions for Smarter Small Business Accounting in 2020

Article | July 20, 2022

Accountants working with small businesses often play the role of business advisors, especially when it comes to educating their clients about tax regulations and reducing their tax bill by taking all legitimate factors into account. We’ve gathered four tips that accounting professionals can use as a check-list to give to their small and mid-size business owner clients looking to make better financial decisions this year.

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7 BIGGEST ENTREPRENEURIAL MISTAKES

Article | February 11, 2020

This is the first post in a seven-part-series detailing the biggest entrepreneurial mistakes business owners make. The series will run over the next few weeks so check back to learn more. These are the 7 Biggest Mistakes I have seen entrepreneurs and companies make that can devalue their Intellectual Property (“IP”) portfolio, damage their brand, or sink a deal. If you are considering turning your idea into a business, read this carefully first. There are other mistakes you can make, but these are the deal-breakers. Any one of these can cost you big bucks, credibility in the eyes of investors and potential partners, and ultimately lead to evaporation of the value of your idea.

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mdf commerce Partners with Acumatica to Provide SMBs a Unified E-commerce Solution

mdf commerce | January 31, 2023

On January 30, 2023, mdf commerce inc., one of the SaaS leaders in digital commerce technology, announced a collaboration between its ecommerce solution, k-e-commerce, and Acumatica. The products, when combined, provide a full offering to SMB clients and extend the reach of mdf commerce's e-commerce solution. The k-e-commerce ERP-integrated e-commerce platform designed for Acumatica Cloud ERP customers comprises a CMS, cloud hosting, and post-implementation servicing and training. In addition, k-e-commerce assists B2B businesses by providing a PCI Level 1 compliant environment. Vice President of partner solutions at Acumatica, Christian Lindberg, said, "With over 20 years of experience in the B2B ecommerce industry, built specifically for manufacturing, wholesale and distribution businesses, k-ecommerce checks off all the boxes for providing Acumatica Cloud ERP users with a robust and scalable B2B ecommerce platform. The integration to k-ecommerce also means Acumatica customers can maximize the return on their current technological infrastructure." (Source – GlobeNewswire) President of k-e-commerce, powered by mdf commerce, Pascal Cardinal, said, "Acumatica has been the world's fastest growing Cloud ERP company for more than six years. We are proud to support the Acumatica Cloud ERP business by providing the fully integrated ecommerce experience that is key to partners in the channel and end users within the Acumatica ecosystem." He added, "We are excited to introduce the new solution in exclusivity during the Acumatica Summit 2023." (Source – GlobeNewswire) About mdf commerce inc. mdf commerce Inc., previously known as Mediagrif Interactive Technologies Inc., facilitates the flow of commerce by offering a comprehensive suite of SaaS solutions that optimize and speed up commercial transactions between buyers and sellers. The firm's infrastructure and services enable companies all over the globe to produce billions of dollars in yearly transactions. Its procurement, e-commerce, and e-marketplace solutions are backed by a strong and devoted workforce of over 700 professionals in Canada, the United States, Denmark, Ukraine, and China. About Acumatica Acumatica is among the world's top innovators in cloud-based enterprise resource planning (ERP). Acumatica ERP provides adaptive cloud and mobile technologies with a one-of-a-kind, all-inclusive user licensing model, providing a comprehensive, real-time picture of your company at any time and from any location through its global network of partners. The technology is based on a future-proof platform with an open architecture for quick integrations, scalability, and user-friendliness, allowing it to give unmatched value to small and mid-sized businesses. The company has its headquarters in Kirkland, Washington, and is owned by EQT Partners, one of the world's most prominent investment firms.

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Melio Announces Integration with Xero to Sync Payments Data

Melio | January 25, 2023

On January 24, 2023, Melio, the industry-leading B2B payments platform for small businesses, announced a new integration with the cloud-based accounting software platform Xero. Through this integration, Melio's small business clients will be able to seamlessly sync their accounts payable and receivable data with Xero, therefore saving time on bill payments, facilitating reconciliation, and enhancing insight into incoming payments. Melio's co-founder and CTO, Ilan Atias, said, "This two-way sync with Xero will help small business customers better understand how much money is going in and out of their accounts at a time when it is critical to keep a close eye on cash flow." He explained, "Moreover, this integration will help save customers time and simplify the bill-paying process while providing them with more visibility and control over their day-to-day finances." (Source – PR Newswire) The United States is home to 33.2 million small businesses, which accounts for 99.9% of the nation's businesses. This integration will enable these businesses to spend less time on accounting and more time growing their businesses. In addition, small business bills, payments, and invoice information will be seamlessly synchronized across the two platforms, saving time typing data into separate accounts and eliminating the guesswork of matching charges to open invoices. The VP of Partnerships, Americas, at Xero, Carol Haverty, stated, "Melio's integration with Xero offers tremendous value to our accounting and bookkeeping partners and their small business clients." She also said, "Melio and Xero have a shared vision of championing small business. We look forward to helping our customers streamline workflows and save time with this integration so they can focus on growing and running their business." (Source – PR Newswire) This is Melio's fourth synchronization with an industry-leading accounting software vendor, extending the company's track record of collaborating and integrating with financial institutions, software providers, and markets. About Melio Melio is a market-leading B2B payments technology firm that helps small and medium-sized businesses send and receive payments rapidly and without hassle, thereby improving their cash flow and productivity. Melio, one of the fastest-growing B2B payment platforms in the United States, is revolutionizing the transfer of funds between businesses. It serves banking institutions and software firms that want to provide accounts payable and receivable solutions to small business clients. The company was founded in 2018, with headquarters in New York, a research and development facility in Tel Aviv, and headquarters in Colorado for the western United States.

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Swiftly Systems, Inc. Digitally Empowers 15,000 SMB

Swiftly | January 13, 2023

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mdf commerce Partners with Acumatica to Provide SMBs a Unified E-commerce Solution

mdf commerce | January 31, 2023

On January 30, 2023, mdf commerce inc., one of the SaaS leaders in digital commerce technology, announced a collaboration between its ecommerce solution, k-e-commerce, and Acumatica. The products, when combined, provide a full offering to SMB clients and extend the reach of mdf commerce's e-commerce solution. The k-e-commerce ERP-integrated e-commerce platform designed for Acumatica Cloud ERP customers comprises a CMS, cloud hosting, and post-implementation servicing and training. In addition, k-e-commerce assists B2B businesses by providing a PCI Level 1 compliant environment. Vice President of partner solutions at Acumatica, Christian Lindberg, said, "With over 20 years of experience in the B2B ecommerce industry, built specifically for manufacturing, wholesale and distribution businesses, k-ecommerce checks off all the boxes for providing Acumatica Cloud ERP users with a robust and scalable B2B ecommerce platform. The integration to k-ecommerce also means Acumatica customers can maximize the return on their current technological infrastructure." (Source – GlobeNewswire) President of k-e-commerce, powered by mdf commerce, Pascal Cardinal, said, "Acumatica has been the world's fastest growing Cloud ERP company for more than six years. We are proud to support the Acumatica Cloud ERP business by providing the fully integrated ecommerce experience that is key to partners in the channel and end users within the Acumatica ecosystem." He added, "We are excited to introduce the new solution in exclusivity during the Acumatica Summit 2023." (Source – GlobeNewswire) About mdf commerce inc. mdf commerce Inc., previously known as Mediagrif Interactive Technologies Inc., facilitates the flow of commerce by offering a comprehensive suite of SaaS solutions that optimize and speed up commercial transactions between buyers and sellers. The firm's infrastructure and services enable companies all over the globe to produce billions of dollars in yearly transactions. Its procurement, e-commerce, and e-marketplace solutions are backed by a strong and devoted workforce of over 700 professionals in Canada, the United States, Denmark, Ukraine, and China. About Acumatica Acumatica is among the world's top innovators in cloud-based enterprise resource planning (ERP). Acumatica ERP provides adaptive cloud and mobile technologies with a one-of-a-kind, all-inclusive user licensing model, providing a comprehensive, real-time picture of your company at any time and from any location through its global network of partners. The technology is based on a future-proof platform with an open architecture for quick integrations, scalability, and user-friendliness, allowing it to give unmatched value to small and mid-sized businesses. The company has its headquarters in Kirkland, Washington, and is owned by EQT Partners, one of the world's most prominent investment firms.

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Melio Announces Integration with Xero to Sync Payments Data

Melio | January 25, 2023

On January 24, 2023, Melio, the industry-leading B2B payments platform for small businesses, announced a new integration with the cloud-based accounting software platform Xero. Through this integration, Melio's small business clients will be able to seamlessly sync their accounts payable and receivable data with Xero, therefore saving time on bill payments, facilitating reconciliation, and enhancing insight into incoming payments. Melio's co-founder and CTO, Ilan Atias, said, "This two-way sync with Xero will help small business customers better understand how much money is going in and out of their accounts at a time when it is critical to keep a close eye on cash flow." He explained, "Moreover, this integration will help save customers time and simplify the bill-paying process while providing them with more visibility and control over their day-to-day finances." (Source – PR Newswire) The United States is home to 33.2 million small businesses, which accounts for 99.9% of the nation's businesses. This integration will enable these businesses to spend less time on accounting and more time growing their businesses. In addition, small business bills, payments, and invoice information will be seamlessly synchronized across the two platforms, saving time typing data into separate accounts and eliminating the guesswork of matching charges to open invoices. The VP of Partnerships, Americas, at Xero, Carol Haverty, stated, "Melio's integration with Xero offers tremendous value to our accounting and bookkeeping partners and their small business clients." She also said, "Melio and Xero have a shared vision of championing small business. We look forward to helping our customers streamline workflows and save time with this integration so they can focus on growing and running their business." (Source – PR Newswire) This is Melio's fourth synchronization with an industry-leading accounting software vendor, extending the company's track record of collaborating and integrating with financial institutions, software providers, and markets. About Melio Melio is a market-leading B2B payments technology firm that helps small and medium-sized businesses send and receive payments rapidly and without hassle, thereby improving their cash flow and productivity. Melio, one of the fastest-growing B2B payment platforms in the United States, is revolutionizing the transfer of funds between businesses. It serves banking institutions and software firms that want to provide accounts payable and receivable solutions to small business clients. The company was founded in 2018, with headquarters in New York, a research and development facility in Tel Aviv, and headquarters in Colorado for the western United States.

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Swiftly Systems, Inc. Digitally Empowers 15,000 SMB

Swiftly | January 13, 2023

On January 12, 2023, Swiftly Systems, Inc., a best-in-class retail technology firm that provides omnichannel tools for business retailers, announced the launch of its highly-requested new SMB platform. This launch democratizes direct exposure to the Swiftly platform for more than 15,000 SMBs, empowering them with an inventive portfolio of retail tools and solutions to own their digital customer relationship on an enterprise-grade platform that has been adapted to meet the requirements of the small and mid-market retailer. In addition, this would increase Swiftly's network of retailers to over 25,000 stores throughout the United States, representing over 12% of grocery and convenience store locations. Swiftly is making this announcement in collaboration with two launch partners, Skupos, one of the leaders in driving business outcomes in the convenience retail industry, and Alliance Retail Group, the largest self-negotiating grocery advertising group in the United States, to expedite the success of SMB shops. As a result, their clients have access to an easy-to-integrate, low-cost digital platform that offers advertising access to the nation's most extensive network of retailers. Although today's merchants recognize the need for digital solutions to compete with big-box retailers, they have traditionally needed more technical and financial resources. This new platform solves these difficulties and develops solutions for SMBs in the aftermath of impending mergers such as Kroger and Albertsons, which are anticipated to result in higher customer sizes and stronger digital strengths, rivaling Walmart and other major retailers. With this announcement, Swiftly significantly closes this gap, guaranteeing that small merchants do not lose business to internet giants. Moreover, by providing SMBs with the technology and resources they need to generate new income streams quicker to market, and with less upfront costs, the scales are tipped more fairly in favor of SMB merchants. About Swiftly Systems, Inc. Swiftly Systems, Inc. is a leading technology and retail media solutions provider for retailers. The company was founded in 2018 and has delivered revolutionary retail engagement solutions that empower retailers to control the digital consumer connection. Its retail tools, analytics tools, mobile platforms, and media network help retailers accelerate sales and develop customer loyalty while empowering brands to reach more customers and amplify campaigns using 1st-party data. As a result, the firm makes retail technology more accessible to merchants and provides them with the tools they need to succeed in a highly competitive sector.

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