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| June 19, 2017
We're Food52, and we've created a groundbreaking and award-winning kitchen and home destination. Founded by Amanda Hesser and Merrill Stubbs, we support, connect, and celebrate home cooks, and give them everything they need in one place.
Article | March 30, 2020
You probably know social media is an important tool for growing your business, but there’s a good chance you might be a bit overwhelmed with the number of different platforms out there. Not to mention the learning curve involved in trying to master them all! There’s no doubt the world of social media and internet marketing is a fast-changing landscape, but as the internet has begun to mature there are a handful of platforms that can definitely create results for the people who stay the course and try to master them. In this post, we’ll identify four of the big social behemoths, why they have the potential to create a lot of leverage when marketing your business, and which one might be the best for you to focus on.
Article | July 20, 2021
As the pandemic hit nearly every industry hard in 2020 and early 2021, many businesses did whatever they could to reduce expenses. Considering the sting of government shut-downs, operational restrictions, and lagging sales numbers, it’s no wonder that companies cut their marketing budgets! In one study, 72 percent of marketers said their budgets were either reduced or cut entirely.
With companies spending less on marketing, more responsibilities naturally have fallen on in-house teams. Now that the economy is starting to rebound and life (and work) are returning to some degree of “normal,” entrepreneurs may be wondering if they should continue to handle their marketing efforts.
Article | August 3, 2021
Finance: Make sure you are on top of bookkeeping from the beginning. Good bookkeeping and accounting are the foundation of a healthy and thriving financial future for your business. I would highly recommend meeting with some of the Start Small Think Big experts to hone these skills earlier than later. Lastly, be super clear about your business plan and how you look to make money from your business and make passive income, along with how to scale. Preparation is truly the key to success for thriving businesses.
Marketing: You must do the work to discover your why. Building this foundation helps to develop your brand voice and messaging. Without this core, your business can crumble because it lacks the firm foundation on which it needs to stand. You will attract the right customers and team if you stand firm in your authenticity and why. Secondly, I would advise getting to know your customer to understand how to speak to that particular group. You want it to feel natural and not like you are selling to them. The more you truly learn about their passions and wishes, the more you will best be able to fulfill their needs.
Legal: Protect your intellectual property as soon as you have the financial backing to do so. I would also highly recommend becoming a legal business entity of any sort. Doing so helps separate you from your business in any legal ramifications because becoming an LLC has made me feel protected and legitimized.
Article | February 27, 2020
The early days of growing your small business play a crucial role in your future success. At this stage, it’s important to make as much progress as possible (without biting off more than your business can chew, of course). That’s why all small business owners should keep the following “growth hacks” in mind. These long term growth strategies for your business will help you achieve your goals efficiently, allowing for sustained growth during this essential stage. This may sound simple, but it’s in fact a very useful piece of advice. After all, every small business owner wants to “grow.” Not all small business owners take the time to define specifically what that means.
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