A Cleaning Start-Up Wielding Mops, Buckets and 700 Data Points

| December 30, 2016

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On a Thursday night in October 2013, Simon Brooks packed his belongings and drove west toward Silicon Valley, thinking he was on his way to creating the next Scrabble app, a word game he called Gadzookery.

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Sigma Information Group, Inc.

Sigma Information Group is a full service information technology consulting firm and IT service provider in Austin, Texas. Sigma provides managed IT services, IT project management, managed cloud services, offsite backup and disaster recovery, web design, and custom app development services to clients nationwide.

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7 BIGGEST ENTREPRENEURIAL MISTAKES

Article | February 11, 2020

This is the first post in a seven-part-series detailing the biggest entrepreneurial mistakes business owners make. The series will run over the next few weeks so check back to learn more. These are the 7 Biggest Mistakes I have seen entrepreneurs and companies make that can devalue their Intellectual Property (“IP”) portfolio, damage their brand, or sink a deal. If you are considering turning your idea into a business, read this carefully first. There are other mistakes you can make, but these are the deal-breakers. Any one of these can cost you big bucks, credibility in the eyes of investors and potential partners, and ultimately lead to evaporation of the value of your idea.

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Content Marketing For Small Businesses: 7 Essential Benefits

Article | March 2, 2020

If you’re new to digital marketing, let us be the first to welcome you to the stage of the short attention span theater—where every performance is just a click away from being panned or ignored entirely. It may sound harsh, but it’s true. Promoting your business online isn’t easy. Even if you’re in a niche market, you’re going to be facing some pretty stiff competition. Simple advertisements and promotional emails won’t cut it. If you want to stand out, you need an effective content marketing strategy. Content Marketing for Small Business Now some of you may be thinking, “Come on! I’ve created a website. I’ve signed up for social media. I have to create content, too?”

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Thriving as an AAPI Business Owner: Common Challenges and Solutions

Article | May 31, 2021

May is Asian American and Pacific Islander Heritage Month. With the challenges currently facing the AAPI community, there isn’t a better period to reflect on the many positive contributions that AAPI community members contribute to society, culture, and the economy. While AAPIs have the highest rate of business ownership of all minorities, and those businesses account for half of all minority business employment in the United States, AAPI business owners continue to face a unique set of challenges.

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Employee Retention Strategies That Work for Small Businesses

Article | April 15, 2020

Whether you are the boss of one or many, each employee is important to your small business. Would you rather work on retention, or retraining? According to statistics, more than 3 million people quit their jobs every month, with one-third of those quitting during the first month of employment. Millennials, Generation X, Baby Boomer – they all cite the same reasons for leaving a job. What’s the main reason? If you guessed money, you’d be right, but only partly right. “Money can’t buy happiness,” is an often-used quote, but it’s not the actual quote. It was “Money can buy material things, but real happiness must be truly earned,” which appeared in the William & Mary College quarterly publication in 1792.

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Spotlight

Sigma Information Group, Inc.

Sigma Information Group is a full service information technology consulting firm and IT service provider in Austin, Texas. Sigma provides managed IT services, IT project management, managed cloud services, offsite backup and disaster recovery, web design, and custom app development services to clients nationwide.

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