9 Key Signs to Look for When Determining Vendor Interest

| October 31, 2018

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As experienced entrepreneurs know, not every deal works out. Vendors may lose interest or not have the money or the time to make a deal happen. It is important to know which signs may indicate the vendor’s focus is shifting elsewhere. That way, you don’t need to waste time pursuing a deal that’s unlikely to come to fruition. To help, we have asked 13 entrepreneurs from Young Entrepreneur Council (YEC) the following: “If both parties have a collectively held end outcome and understand how each party contributes to that outcome, then both parties will grow. In this way economic outcomes are perfectly aligned. If your vendors do not care about your customer outcomes and strictly view you as the end customer, things will fall apart quickly. If your vendors believe they win when you win, then that’s a great sign.” ~ Eric Mathews, Start Co.

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Cake is the sport and entertainment engine of Havas in London. We help brands entertain people, on the basis that no-one likes being sold at. We either work with brands through sport, music, film, fashion or gaming, or we earn their attention through content.

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4 Types of Business Data to Start Monitoring for Growth

Article | June 30, 2021

Without consistent, strategic marketing, your business’s growth can stall. That’s why it’s crucial to regularly review your marketing metrics to see what you’re doing right—and what you can improve upon. Here are three areas to focus on: Website analytics: Your business website is full of valuable information about your marketing tactics. When you look at the analytics, pay attention to the total number of visits per month, the amount of pages visited, and the website bounce rate, which indicates how quickly visitors leave your site. It’s also smart to analyze your website traffic sources—like email, organic search, and social channels—so you can see which distribution channels are bringing in the most traffic.

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Back to School for Small Businesses: Marketing, Finance and Legal Tips and Tools for New and Established Small Business Owners

Article | August 3, 2021

Finance: Make sure you are on top of bookkeeping from the beginning. Good bookkeeping and accounting are the foundation of a healthy and thriving financial future for your business. I would highly recommend meeting with some of the Start Small Think Big experts to hone these skills earlier than later. Lastly, be super clear about your business plan and how you look to make money from your business and make passive income, along with how to scale. Preparation is truly the key to success for thriving businesses. Marketing: You must do the work to discover your why. Building this foundation helps to develop your brand voice and messaging. Without this core, your business can crumble because it lacks the firm foundation on which it needs to stand. You will attract the right customers and team if you stand firm in your authenticity and why. Secondly, I would advise getting to know your customer to understand how to speak to that particular group. You want it to feel natural and not like you are selling to them. The more you truly learn about their passions and wishes, the more you will best be able to fulfill their needs. Legal: Protect your intellectual property as soon as you have the financial backing to do so. I would also highly recommend becoming a legal business entity of any sort. Doing so helps separate you from your business in any legal ramifications because becoming an LLC has made me feel protected and legitimized.

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Tips for small businesses and consumers

Article | March 24, 2020

The COVID-19 pandemic presents unique challenges for every business and every individual, creating a new reality. It also provides an opportunity for creative solutions to maximize customer and employee service and value and ways in which each business can individually be of service to others, said Mark Lupo, a consultant with the Small Business Development Center at the University of Georgia. “For small businesses, this can be a time to build relationships with customers and employees on a deeper level, by communicating that you care about them and are concerned for their safety,” Lupo said.

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Basic Business Tools New Entrepreneurs Can't Do Without

Article | May 13, 2021

One of the biggest challenges startups and new entrepreneurs face is staying on top of the game. When you don't have many (or any) employees, there is only so much you can do within one workday. Not only is this lack of fingers, eyes, and minds frustrating, but it can be highly detrimental for your business as well. Luckily, nowadays, there are an abundance of tools designed to help you stay sane while conquering the business world. Whether you need a platform for internal communication, assistance with planning projects, or a safe space for all your files and documents, some very creative and clever people have got you covered. Here are a few basic business tools new entrepreneurs can't do without.

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Cake

Cake is the sport and entertainment engine of Havas in London. We help brands entertain people, on the basis that no-one likes being sold at. We either work with brands through sport, music, film, fashion or gaming, or we earn their attention through content.

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