9 Ideas for Transforming Your In-store Checkout Space

RIEVA LESONSKY | February 1, 2019

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Is the in-store checkout counter becoming obsolete? Doing away with cashiers altogether is pretty extreme. However, in a recent survey by Zebra, 80% of retail decision-makers and 49% of retail associates believe new technology is making the traditional checkout area less necessary than it used to be. Cloud-based point-of-sale systems that run on tablets and smartphones allow you to take the checkout process anywhere in your store. Nearly 60% of retailers plan to increase spending on handheld computers and 21% plan to spend more on tablets in the next three years, Zebra reports. Going mobile with checkout technology frees up some of the space you’re currently devoting to cash registers and wrap stations. But how can you best maximize this precious real estate? Turn unused checkout space into places for customers to engage with your store in a way that prompts more purchases, builds loyalty or helps market your business. Here are 9 ideas.

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Retail Rocket Europe

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