9 big small business social media no-nos

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Social media marketers point out some of the biggest (and most costly) mistakes companies make when using Facebook, Twitter, Instagram and Pinterest – and offer advice on how to avoid making these social faux pas. These days, just about every business, regardless of size, has a presence on social media. It might be just a Facebook or a Pinterest page, but chances are if you are a small business owner, especially a retailer, you have an account on one of the major social media platforms. And while having a Facebook and Pinterest (as well Twitter and Instagram) page can be beneficial, it can negatively impact your business if you make one (or more) of these nine small business social media mistakes. “The biggest mistake on social media that I see small business owners make is to set up a Facebook or Twitter [or Pinterest or Instagram] page and then [fail to update it] for months at a time,” says Stacy Erickson Edwards, owner, Home Key: Organized Social Media. "Not only does this send a message to potential customers that you don't care, sometimes people see it and think that you're not in business anymore.”

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In addition, human resources can do a variety of tasks that other employees are unable to." } },{ "@type": "Question", "name": "What are the essential human resources requirements for small businesses?", "acceptedAnswer": { "@type": "Answer", "text": "Human resources are the bedrock to your organization because it is responsible for hiring skilled workers who appreciate your corporate culture. The most critical human resources requirements for small businesses to succeed are: Employee documentation Required posters Employee handbook Employee development and training Employee benefits Hiring process" } }] }

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