7 Lessons for Young Entrepreneurs from a NASCAR Solopreneur

| June 21, 2017

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Julia Landauer knew she wanted to pursue racing as a career by the time she was 12. At that time, she and her parents started organizing her life around her dream. Landauer began working hard on and off the track, trying to land small sponsorships and grow brand awareness. Since that time she has become a NASCAR Next and NASCAR K&N Pro Series driver. At 24 years old, she has made a name for herself in a male-dominated sport, and done it all on her own, from handling her own publicity to personally pounding the pavement for sponsors -- landing herself on the One Love Foundation/GCR team.

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How to Grow Your Business’s Instagram Followers

Article | June 26, 2021

decorative arrow How to Grow Your Business’s Instagram Followers Author: Dawn Weinberger | June 26, 2021 With more than one billion users worldwide, Instagram is undoubtedly a well-known social media application with a lot of reach. Launched on October 6, 2010 with the founder’s photo of a stray dog, the app is filled, of course, with memes, cute pet photos and other entertainment-oriented content, but it is also a valuable marketing tool that can play an important role in your small business’s marketing strategy. Statistics indicate that business owners are taking advantage of Instagram’s clout—71% of businesses use Instagram to at least some degree. Perhaps more importantly, 81% of Instagram users (meaning consumers with personal Instagram accounts) turn to the platform for information on products and services before making a purchase. This includes everything from doing research on products and services to getting the particulars on promotions and sales to finding links to websites and contact information. All add up to a potential goldmine for small business owners interested in updating their digital marketing campaigns with proven e-commerce strategies.

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Tips for entrepreneurs and small businesses amid COVID-19

Article | April 20, 2020

Small businesses are the lifeblood of a community, but due to the impact of the coronavirus, they’re shuttering in enormous numbers. While the government launches massive programs to help, it’s a race against the clock for aid to arrive before many businesses run out of cash.Here, two University at Buffalo School of Management experts share their insights to help entrepreneurs and local businesses ride out the storm: Small-business owners must confront the situation and take immediate action to stay afloat, says Thomas Ulbrich, assistant dean for entrepreneurship and social innovation in the UB School of Management. Ulbrich directs the school’s Center for Entrepreneurial Leadership, which is hosting twice-weekly Small Business Strong webinars about everything from cash-flow strategies to working from home.

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14 Ways a Small Business Can Level Up Their Project Management Game

Article | March 6, 2020

Small businesses often grow chaotically and organically at the start. When there’s a task that needs to be completed, the owner or manager just picks it up and does it. But as a business grows larger, it becomes necessary to have more substantial business processes. Otherwise it becomes very difficult to manage everything effectively. Here are a few ways that a company can improve upon its project management.

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Content Marketing For Small Businesses: 7 Essential Benefits

Article | March 2, 2020

If you’re new to digital marketing, let us be the first to welcome you to the stage of the short attention span theater—where every performance is just a click away from being panned or ignored entirely. It may sound harsh, but it’s true. Promoting your business online isn’t easy. Even if you’re in a niche market, you’re going to be facing some pretty stiff competition. Simple advertisements and promotional emails won’t cut it. If you want to stand out, you need an effective content marketing strategy. Content Marketing for Small Business Now some of you may be thinking, “Come on! I’ve created a website. I’ve signed up for social media. I have to create content, too?”

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