7 Insightful Email Marketing Stats for Small Businesses

| January 29, 2018

article image
A great way to build, and sustain, strong relationships with your customers is through email. Not only is email marketing one of the most direct forms of communication with your customers, it is also an essential part of the inbound marketing methodology.

Spotlight

ixigo

We are India’s leading travel search marketplace. From flights, hotels and cabs to trains, buses and holiday packages we’ve got it all covered. We even have our very own Trip Planner! ixigo is your ‘One Stop Travel Shop’. So what are you waiting for? If you aren’t already among the 100 million travellers who have chosen to simplify their lives, then it’s time to come aboard the ixigo experience.

OTHER ARTICLES

The ratio that can fix your small business finances

Article | February 26, 2020

You have a lot of responsibility as a small business owner, whether you’re managing numerous people or are a self-employed army of one. You have to worry about expenses, numerous financial statements, tax season and more, all while trying to build your net worth. One of the biggest obligations that looms over the head of nearly every business owner is the thought of debt. Debt can greatly impact the growth capacity of a business, and even worse, it can cause a business to go under completely. Fortunately, there’s a great tool that can help you determine how much debt you can handle and help you understand your company’s general financial health. That tool? The solvency ratio.

Read More

4 Basic Tips To Reduce Risk for Small Businesses

Article | March 24, 2020

In the realm of Hollywood films, if you build it they will come. In the real world, they often won't. The high failure rate of small businesses is well-chronicled. However, there are ways to mitigate risks and maximize your chance at entrepreneurial success. Here are a few tips for ensuring your venture doesn't become a fatal statistic in a hypercompetitive and dynamic marketplace, per interview with Inc.com.

Read More

7 Facebook Marketing Trends Every Small Business Should Know in 2020

Article | March 2, 2020

Facebook marketing has both grown and morphed into different forms over the years, but it has remained powerful. Small businesses can take advantage of the same audience that big companies have through Facebook marketing. As of 2020, there are 1.69 billion users on Facebook, and around 1.3 billion users on Facebook Messenger. Being able to tap into that market can turn your small business from an obscure donkey to a powerful unicorn. If you’re looking to up your game this year, here are seven Facebook marketing trends entrepreneurs should be aware of. Customers prefer being able to interact with businesses that can respond immediately round the clock.

Read More

Your Most Frequently Asked Software Questions, Answered

Article | July 19, 2021

We talk to a lot of people each day about which software is right for their business, which means we here at Software Advice understand the problems that small and midsize companies face. Whether it’s working out how to bring your business online fast to save the family-owned dairy farm, or helping you find scheduling software to make sure your appointments are more organized, we’re here to offer advice. No matter the circumstance, we’ve likely talked to someone in a similar situation to you. According to a survey run by Capterra, only 27% of small-business owners find software that meets or exceeds their expectations without compromise. That statistic might seem discouraging, but with proper planning and some expert advice, you can ensure you're getting the best software fit for your business.

Read More

Spotlight

ixigo

We are India’s leading travel search marketplace. From flights, hotels and cabs to trains, buses and holiday packages we’ve got it all covered. We even have our very own Trip Planner! ixigo is your ‘One Stop Travel Shop’. So what are you waiting for? If you aren’t already among the 100 million travellers who have chosen to simplify their lives, then it’s time to come aboard the ixigo experience.

Events