6 Ways Retailers Are Finally Transforming The Role Of The Sales Associate

GREG PETRO | February 1, 2019

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Remember when the store sales associate was the center of the shopping experience? Whether it was taking a shopper’s clothes to the dressing room, rummaging for different sizes, offering recommendations, or even just giving a simple hello and a smile, sales associates were once the undisputed face of retail. Yet, as retail went digital and consumers began shopping online more, retailers and brands raced to integrate fancy in-store technology and apps, as well as onboard back-end systems to support the omnichannel experience. But the question remained – how to evolve in-store associates to leverage the continuous rise of technology in the retail industry. This is mission-critical now that  connected consumers enter the store armed with more information than the associates. Amazon Go’s concept further drew questions about whether store associates were even necessary.

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Helix is a rapidly growing startup focused on personal genomics. Helix has a simple but powerful mission: to empower every person to improve their life through DNA. We’re creating an ecosystem where people can explore diverse and uniquely personalized applications provided by high-quality partners. Helix handles sample collection, DNA sequencing, and secure data storage so that our partners can develop on-demand products in areas such as health, fitness, nutrition, lifestyle, genealogy, and inherited traits.

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Helix is a rapidly growing startup focused on personal genomics. Helix has a simple but powerful mission: to empower every person to improve their life through DNA. We’re creating an ecosystem where people can explore diverse and uniquely personalized applications provided by high-quality partners. Helix handles sample collection, DNA sequencing, and secure data storage so that our partners can develop on-demand products in areas such as health, fitness, nutrition, lifestyle, genealogy, and inherited traits.

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