6 Cyber Security Tips for Small Businesses

| January 29, 2020

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In this digital province where everyone’s information is found online, it’s a no brainer to make cyber security a priority. When protecting your business and its valuable data, it’s never a smart idea to cut corners. To avoid your information from being stolen, follow these six steps to steer your small business away from a digital disaster.

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TaskRabbit

TaskRabbit is revolutionizing how work gets done - for our Taskers, our Clients and importantly, our employees. We were founded back in 2008 and are one of the pioneers of the Sharing Economy. Since then, we've been building a peer-to-peer marketplace that safely and reliably connects neighbors to get things done.

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THE 10 BEST POS SQUARE ALTERNATIVES FOR SMALL BUSINESSES IN 2021

Article | May 13, 2021

Square is a great point of sale (POS) system that allows you to collect payments in-person and online — but it's far from the only option available. Today, there are plenty of fantastic Square alternatives out there worth considering. But with so many to choose from, which Square competitor should you use? In this article, you'll get a straightforward guide to 10 top Square alternatives to help you choose the best option for your business.

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The Four Most Conventional Small Business Legal Issues Confronted

Article | May 13, 2021

While small business owners are typically preoccupied with the day-to-day operations of their businesses, they frequently ignore the small business legal issues and obstacles that they are likely to encounter in the future. Thus, it is a pressing need of an hour, majorly after the COVID-19, to identify their legal challenges and be well prepared for them. The neglected or untimely addressing of the legal issues could cost you a big deal and prove disastrous, and might even be challenging to recover. This article will describe legal issues affecting businesses and how to avoid them tactfully. There are myriad essential aspects of the business to be considered, such as overhead costs, marketing, employee management, business & marketing budget, etc. Among all these, legal aspects of business also hold a similar level of importance but are usually underestimated issues for business. Legal counsel from a reputable legal firm can guide you in identifying prospective issues and preparing for the future. Spend time ensuring that your firm is legally solid. Here are the most common small business legal issues encountered, and you should be cautious about. Establishing the Wrong Business Structure Establishing the wrong business structure stands first in the list of legal issues and is also critical. The business entity is classified into sole proprietorship, partnership, LLC, S-Corp, or C-Corp, and each has its own set of tax structure and legal obligations. However, registering under the wrong ones has a severe repercussion. Business law issues are not limited to tax laws; state and federal legislation changes may also impact a company's risk profile. Contracts are another significant legal issue raised by COVID-19. Unfortunately, once the courts begin to normalize their work environment, precedence will be given to criminal and family law proceedings. Thus, resulting in delays in contract disputes, which will have to wait years to be resolved. Inadequate Protection of Intellectual Property Businesses are constantly developing new and distinctive ideas, technologies, products, and marketing strategies. However, many small business owners believe that intellectual property issues are not their responsibility and only large corporations deal with them. This is the reason often these legal aspects of business are a common issue among small businesses. It is advisable to do in-depth research before naming your business or launching any new products or services to avoid using and enforcing identical trademarks, which will count as infringement. The consequences of infringement are atrocious. The owner will have to alter their name and suffer legal consequences, including damages and attorney's costs. Without trademark registration, ventures risk losing the right to their branding, wiping out years of effort and investment. Securing a trademark registration precludes the occurrence of any of these issues and inconveniences. It is needful to protect intellectual property and law for small businesses. So, consult an expert attorney or business adviser to identify what should be secured by copyright, patent, or trademark. Improper Licensing Every business must have a valid license to operate. However, it may be perplexing and challenging for novice business owners. Before you may lawfully trade, you must obtain a license. Improper licensing leads to business law issues and is one of the most common small business legal issues. Government licensing requirements vary according to the kind, size, and location of the firm. Additionally, the business license is contingent upon the goods or services provided by the business. Therefore, licensing costs vary according to location. Obtaining a license for your particular business demonstrates that you are knowledgeable about your industry and are capable of operating the appropriate equipment. If you are discovered conducting business without the proper license, you may face severe fines or possibly have your business activities halted. An experienced small business lawyer will help you through the paperwork and ensure that your business is properly licensed. Not Hiring or Firing Employees the Right Way Among many legal concerns, one of the most frequent business legal issues for small businesses are improper employment or termination of workers. Unfortunately, numerous small business owners make the error of employing or terminating staff without proper paperwork or agreement. Inadequately executed agreements or employee contracts expose your small business to litigation. Having a written contract is necessary and differs as per the employees whether they are full-time, part-time, and casual. The written contract includes information about the employee and employment details such as: Stipulate payment Rights and responsibilities of the employees Benefits Termination clauses Date the contract was signed Potential reasons for termination The employment contract needs to clarify the terms of employment, conduct, grounds of termination, expected behavior from employees, etc. Employees are asked to abide by this contract. In case of violation, within your legal rights, you can terminate their employment and safeguard every small business's needs. If you have employees or contractors, you must adhere to small businesses' federal and state employment laws. Conclusion Dealing with the legal aspects of business is not a pleasant task, but you cannot ignore it, and if you do, you may have to pay the price. Small business legal issues are critical business law issues that impact a large number of small business owners. Few small business owners are familiar with the legal elements of a business. It is crucial to engage a legal team to assist you in navigating it smoothly and avoiding the danger of destroying the future of your business. Frequently Asked Questions: What are the primary legal issues that small businesses face? Small businesses face many legal issues in their business operation, but the major ones are: Establishing the Wrong Business Structure Shareholders' Agreement Improper Licensing Inadequate Protection of Intellectual Property Not Hiring or Firing Employees the Right Way Response to Changes in the Law and Regulations Employee Termination How can a business overcome legal issues? Below are few tips for businesses to overcome legal issues: Recognize your regulations Inform yourself about labor laws. Acquaint yourself with intellectual property Select the appropriate attorney Maintain Vigilance { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the primary legal issues that small businesses face?", "acceptedAnswer": { "@type": "Answer", "text": "Small businesses face many legal issues in their business operation, but the major ones are: Establishing the Wrong Business Structure Shareholders' Agreement Improper Licensing Inadequate Protection of Intellectual Property Not Hiring or Firing Employees the Right Way Response to Changes in the Law and Regulations Employee Termination" } },{ "@type": "Question", "name": "How can a business overcome legal issues?", "acceptedAnswer": { "@type": "Answer", "text": "Below are few tips for businesses to overcome legal issues: Recognize your regulations Inform yourself about labor laws. Acquaint yourself with intellectual property Select the appropriate attorney Maintain Vigilance" } }] }

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How Digital Tools Can Help Save Small Businesses

Article | May 13, 2021

Successful new businesses start with a great idea. It may be a completely revolutionary new product or service. Or it could be taking an existing service or product to a new level or a new client base. While entrepreneurs are typically masters at coming up with ideas, they sometimes fall short when it comes to handling day-to-day operations, especially because the way that business is done keeps changing. A key area where this can happen is with respect to the company’s digital presence and the use of digital tools. The need to have a digital presence– at least in terms of having a website– is nothing new. Most business owners now realize that they need to engage their customers on social media as well.

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Top 8 Small Business Marketing Ideas to Propel Your Business

Article | May 13, 2021

We have more upcoming business challenges for 2021 now that the year 2020 has passed. Therefore, we ought to be prepared with some power-packed small business marketing ideas for the upcoming year. Starting a business, no matter how big or small, is easy; the real challenge is keeping it running smoothly and efficiently. Marketing is critical to the smooth operation of a business. Marketing is an essential component of any business for it to thrive. Marketing allows you to establish and promote your brand, generate sales, generate leads, and so on. It isn’t easy to implement the right marketing strategies for a business. Furthermore, due to limited resources, implementing the right marketing ideas for small businesses is more difficult. Whether you are starting a new business or already have one, it is critical to have an online presence for marketing and brand awareness. Before we get into the meat of this blog, let me clarify a few concepts for a better understanding of business marketing. Importance of marketing for small businesses Marketing is critical for the success of small businesses. Without proper marketing, your reach is extremely limited. Marketing has a long-term impact on your company. It increases sales, helps businesses grow and engages customers. All this necessitates careful planning. Planning entails deciding on the best platform and tools for marketing your company. Develop a marketing plan A marketing plan is a detailed plan that outlines the advertising strategy used to generate leads and reach the target customer and market. It collects various marketing strategies used to promote a company, its products, or services. Thus, preparing a marketing plan is very important to set small business marketing ideas. Knowing your audience, spelling out marketing and promotional strategies, creating buyer personas, generating leads and demands, generating web traffic, , and converting leads to sales, are all part of a marketing plan. It is of utmost importance to keep marketing trends in mind and carry out a marketing plan. Benefits of a marketing plan A marketing plan brings everyone on the same page. Makes marketing strategy documented and easy to consult. It makes it easy to evaluate new opportunities. It gives a better understanding of your marketing strategy. Helps in making the right decision for your business or marketing. Having a plan implies that your objectives are measurable. It enables your business to be proactive and aligned with its vision and goals. There are plenty of small business marketing strategies available for your business. I will assist you in selecting the best ones for your business's success by providing you with a few small business marketing ideas. Top 8 small business marketing ideas Know your audience How would you identify your business's target audience? Any marketing technique aims to attract customers to their brands, but not everyone can be a buyer. For your product or service, you must concentrate on a specific target audience. However, this necessitates some market research, which will assist you in identifying your business's niche. Market research entails gathering information from customers, such as what motivates them to make a purchase decision? What are their requirements? What do they expect from a service provider or a product vendor? Emphasize search engine optimization (SEO) Search Engine Optimization (SEO) optimizes the content on your website. . It is popular and preferred by business owners because organic content is a free source of high-quality traffic and internet searchability. You can bring in more traffic to your content and more leads only through SEO. Top ranking achieved through SEO promotes your website 24 hours a day, seven days a week, where Google searches occur 60,000 times per second. However, reaching the top ranking necessitates a significant amount of effort. SEO is a long-term marketing strategy with remarkable long-term returns. Here are few tips to be kept in mind for the success of optimizing your content via SEO: Produce high-quality content on hot topics in your niche. Create content that focuses on relevant and valuable keywords. Optimize your header tags so that search engines capture your pages. Include your primary keywords in all your website's landing pages, titles, meta descriptions, and so on. Use internal linking that helps search engines crawl and index your pages. Optimize meta descriptions. Reduce page load time by optimizing your website's images. Concentrate on generating backlinks. Use engaging videos to connect Customers are getting video savvy on the social media platform. Videos develop a personal connection with the viewers or clients, and in this age of social distancing, it has proved to be a blessing for business marketers. Videos play a key role in brand awareness of the business. People with short attention spans are drawn to videos (everybody). Video marketing is also done with a limited budget; therefore, it is one of the best small business marketing ideas. Marketing teams use video marketing as a strategy to create, curate, and use videos for marketing their products or services to their target audience. However, the goal is to keep audience members engaged with the brand in a simple and easy-to-digest manner. YouTube receives five billion video views per day. Besides, the average viewing session is 40 minutes per day, a 50 percent increase year over year. Other platforms for live videos, such as Facebook and Instagram, are also very popular. Facebook live videos have a 4.3 percent engagement rate, while non-live videos have a 2.2 percent engagement rate. People watch 16 hours of online video per week on average, a 52% increase over the last two years. Viewers retain 95 percent of a message when they watch it in a video versus 10% when they read it in text. Social video generates 1200 times the number of shares as text and image content combined. Optimize your marketing technology stack The marketing technology stack is a collection of technologies used by marketers to optimize their marketing processes throughout the customer lifecycle. Implementing a marketing technology (Martech) stack allows you to leverage and improve your marketing activities. Benefits of optimizing Martech Marketing teams can streamline workflows. Martech tools reduce internal friction. Allows all departments to work together towards common goals. Marketing technologies help simplify complex processes, measure the impact of marketing activities, and drive more efficient spending. Make social media significant for the promotion Social media networks have transformed the face of marketing and are one of the powerful marketing business tools. According to Global WebIndex research, approximately 53.6 percent of the world's population uses social media. The average daily usage is two hours and twenty-five minutes. The social media platform is the cheapest and most effective for small business advertising. Social media helps you increase your domain authority, brand awareness, improves search engine ranking, and offers higher inbound traffic, among many more. As a small business owner, you just need to invest your time and effort into it. Use relevant hashtags in the post. Visual content (high-quality and eye-catching) along with text. Encourage comments on your posts. Find your brand voice. Make use of influencer marketing. Social media proved to be encouraging small business marketing ideas. Automate your important marketing channels When it comes to simple marketing ideas, automation is the best solution because it streamlines marketing processes. Thus, businesses need to leverage the automation of marketing channels to reduce manual tasks and save time. Marketing automation is done by: Repetitive tasks such as email and website actions can be automated. Marketing process effectiveness measurement. This results in increased operational efficiency. Also helps to increase your revenue. Creating a schedule for social media posts. Marketing automation integrates all business channels and outreach into a single customer database. Automation turned up as one of the key trends in B2C business. Marketing automation makes small businesses competitive. AI is also a part of marketing automation and is often used in marketing efforts where speed is essential. Marketing automation is feasible for small business ideas. Looking at all the above advantages, there is a growing need for automation as a small business marketing idea. Optimize your content for voice search Voice search uses voice technology that allows users to perform searches on a device simply by speaking into it; the device could be a smartphone, a computer, or a smart home assistant (like Amazon Alexa, Siri, Cortana, and Google home). Voice search has grown in popularity in recent years. For instance, voice input now accounts for 50% of all searches. As a result, now is the time to optimize your web pages for the same. The year 2020 predicted the widespread use of voice search, but 2021 is when consumers are using this technique via voice-enabled devices during the pandemic. Small businesses have a real opportunity to capitalize on a local search through voice. Companies that want to stay ahead of the curve in digital marketing are already implementing a voice search strategy. Small business owners can take advantage of such popular marketing technology trends. Send and respond to review the request and perform referral marketing Customers trust and rely on the reviews and customer’s feedback. Thus, encourage customers to share their experience with the products or services that the company is offering. Customer feedback acts as social proof that your customers trust. The reviews or testimonials could be positive or negative, but it surely helps businesses to improve their business or marketing strategies. Send review requests via text or email that will make the process easy for customers. However, it is equally important that you also respond to the reviews. Responding to reviews can help your business rank higher in search engines. Small businesses often think referral marketing is not their cup of tea and is meant for large businesses. However, small businesses have a lot more to gain from it as it is one of the best ways for lead generation. A referral is nothing but someone you know recommending the product or service to their known or friends. This marketing idea acts as a promotional channel for small businesses. Everything is going online, and digital marketing is booming. Since you are now aware of marketing ideas for small businesses, you are only one step away from putting them into action and reaping the benefits of the above marketing ideas. FAQ’s What are the best marketing ideas for a small-scale business? The best marketing ideas for a small business include social media, search engine optimization, referral marketing, market automation, etc. Why is marketing strategy important for small businesses? How you communicate your value to others is defined by your marketing strategy. Small businesses must improve their positioning. A marketing strategy will help you make sound decisions. How to calculate the online growth of small business? Companies should have year-over-year growth of between 15% and 45 percent as a general benchmark. According to a SaaS survey, companies with less than $2 million in annual revenue grow faster. When you have a diverse audience base, you have all necessary processes in place that show the online growth of the small business. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the best marketing ideas for a small-scale business?", "acceptedAnswer": { "@type": "Answer", "text": "The best marketing ideas for a small business include social media, search engine optimization, referral marketing, market automation, etc." } },{ "@type": "Question", "name": "Why is marketing strategy important for small businesses?", "acceptedAnswer": { "@type": "Answer", "text": "How you communicate your value to others is defined by your marketing strategy. Small businesses must improve their positioning. A marketing strategy will help you make sound decisions." } },{ "@type": "Question", "name": "How to calculate the online growth of small business?", "acceptedAnswer": { "@type": "Answer", "text": "Companies should have year-over-year growth of between 15% and 45 percent as a general benchmark. According to a SaaS survey, companies with less than $2 million in annual revenue grow faster. When you have a diverse audience base, you have all necessary processes in place that show the online growth of the small business." } }] }

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Spotlight

TaskRabbit

TaskRabbit is revolutionizing how work gets done - for our Taskers, our Clients and importantly, our employees. We were founded back in 2008 and are one of the pioneers of the Sharing Economy. Since then, we've been building a peer-to-peer marketplace that safely and reliably connects neighbors to get things done.

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