5 Ways to Improve Your Small Business Content Marketing Strategy in 2019

| December 10, 2018

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If you’re a small business owner focused on learning how to increase sales in 2019, one of the smartest moves you can make is to upgrade your content marketing strategy. Businesses with a detailed lead acquisition plan via content outreach tend to outperform companies with no solid content marketing plan-of-action. Opting for hit-and-miss customer acquisition on social media will only lead to sporadic spikes in sales growth. For optimal sales performance throughout the year, content development is your best bet. But how do you stack the odds of lead acquisition via content marketing in your favor? How do you determine your company’s route to sales success? If you want to understand better how to improve your small business’ content marketing strategy in 2019, following are five updates you should make. Without a detailed distribution workflow for your content, your lead acquisition ROI (return on investment) will be haphazard at best. When you have a concrete plan for distributing each piece of material your small business creates, you have a better chance of optimizing your engagement opportunities. Create a specific strategy for distributing your content, including everything from when you will post your content to the social media platforms to which you’ll post them.

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A senior IIM alumni startup, Finitiatives Learning India Pvt. Ltd (FLIP: www.learnwithflip.com) offers India's ONLY & largest range of e-learning and certifications, across Banking & Financial Services (BFS).

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