5 traits to look for in a small business employee

ERIC MICHAELS | August 13, 2015

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As a small business owner, you may feel like you can handle everything-but to move your company forward, you will need a great team behind you. Developing, promoting, and managing the operation should be consuming all your time, and you need help doing the rest.

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How to Repurpose Marketing Content for Your Small Business

Article | March 20, 2020

As a small or medium-sized business (SMB) owner, it’s a challenge to come up with new marketing concepts, but repurposing existing content is a surefire method for driving ongoing traffic to your site and a simple way to amplify your message without investing a lot more time or effort. That last part's important because, as an SMB owner, you’re busy managing everything for your business, including marketing.

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How to Pivot Your Small Business Strategy During the COVID-19 Crisis

Article | April 1, 2020

As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover. But we’ve never seen anything like the COVID-19 pandemic, leaving us uncertain about how to cope in these strange times. I know that this is a scary and isolating time both personally and professionally. I hope you’re staying safe and healthy, and that this article can help you with planning for business challenges related to the coronavirus. I’ve personally had to pivot many times as an entrepreneur, and while it can be stressful, it can also be a time of innovation and growth.

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A Complete Set of Guidelines for More Measurable Marketing Campaign

Article | August 17, 2021

When the term "marketing" is spoken, we immediately think of bright and colorful advertisements, particularly on digital platforms. Setting goals and working toward them is vital to marketing. The success and failure of marketing campaign goals must be measured as part of the overall process. Unfortunately, the campaign's results can be measured using only a few measurable markers. As a result, here are detailed instructions for creating a more measurable marketing campaign. Marketing accounts for a sizable portion of expenditures, so making it precisely measurable is a critical component of every digital marketing strategy. In addition, marketing is the backbone of every campaign, and effective marketing may result in a positive return on investment. Why is Measuring Marketing Campaigns Essential? Measuring campaigns provides you a clear view of your success and failure, as well as what is and is not working with your efforts. In addition, analysis of campaigns provides insight into whether you are scaling at the appropriate rate and maximizing the efficacy of your online efforts. You may believe that your marketing effort has been a success, but this may not be the actual case. Regular campaign measurement enables you to re-evaluate your objectives for the ad campaigns and adjust your marketing approach accordingly. Often, small business owners overlook marketing analytics, yet they are critical for evaluating your marketing efforts and performance. Measuring your success is contingent upon gathering data on marketing actions and tracking campaign data and performance. However, the term "success" is subjective and varies according to the company objectives of each owner. Therefore, assess the success of your campaign in light of your company objectives. Below is the list of tips for a more measurable marketing campaign. Make List of Marketing Objectives To begin, establish and compile a list of objectives for your ad campaign. This is the first step in creating the most measurable campaign possible. This one step determines both success and failure. Marketing objectives are the goals that businesses set to market their products and services to their customers, which aids in campaign planning. In addition, setting marketing goals entails developing a plan for the business's overall growth. Keep in mind that your marketing objectives should be linked with your business objectives. So, first, determine your campaign's objectives: are they to acquire new consumers, promote a new product, improve brand loyalty, or increase ticket sales? The more precise your objectives are, the more measurable will be your marketing campaign. Set Realistic and Achievable Objectives for the Ad Campaigns Having no reasonable and measurable goals, you will lose direction. Instead, learn how to create marketing targets using the SMART (Specific, Measurable, Achievable, Realistic, and Time-related) framework theory. The effectiveness of an online campaign is highly dependent on the SMART framework; this framework provides transparent performance metrics for your efforts. SMART goal benefits are: They direct you appropriately They emphasize the need to measure results, which is essential in digital marketing They ensure that your goals align with your vision Consider the list of goal-setting criteria to help you create more effective and attainable objectives. Below are a few common and realistic goals set by many small business owners: Increase brand awareness More lead generation Improve conversion rates Increase web traffic Increase sales Increase product demand Find out Your Target Audience Identifying your target audience is critical for building a measurable marketing campaign. First, evaluate your marketing objectives; to boost brand loyalty and encourage repeat purchases, you must first establish your present consumers. Likewise, if you want to increase your reach and attract new consumers, it's critical first to understand the nature and preferences of your current clients. Target marketing educates firms on how to effectively offer their products and services and increase their customer base. Finding out your target customer acts as a crucial point in your marketing roadmap. It allows your business to focus on marketing efforts and enables you to generate business leads in an organized and affordable manner. Set Marketing Budget After establishing the objectives of campaigns, establish a marketing budget. Next, outline your sales funnel; this will provide you with a clear image of your clients' purchasing power and, in turn, contribute to estimating the return on your marketing expenditure. This calculation helps you to opt for the campaign's budget while still earning a profit. Your marketing budget must be realistic to convey your message successfully to your audience while still maintaining profit margins. When planning a budget for marketing, contemplate all expenditures involved with promoting your firm, including paid advertisements, marketing tools, staffing charges, and website upkeep fees. Develop Marketing Strategy Once your marketing objectives have been established, develop a marketing strategy that is linked with them. Finally, create a marketing strategy that allows for effective campaign planning. Before developing a marketing strategy, make sure you have the following data: Market segmentation Qualitative market data Competitive analysis Quantitative market data Keep your overall strategic goals in mind when developing a new marketing strategy or using a digital marketing tactic. Then, after you've established clear, precise goals, consider the strategies that will assist you in achieving them. A good marketing strategy helps you attain a measurable marketing campaign. You can choose any combination of the 7Ps (product, price, promotion, process, people, place, and physical evidence) of the marketing mix to achieve your marketing strategy. Measure Your Progress Measuring the effectiveness of marketing campaigns is pivotal to measure the success of your ad campaigns. There are various metrics to measure online advertising effectiveness. For example, sales and engagement effectiveness consists of several metrics in use to be measured. Metrics of sales and communication can be: New leads generated Total website visits Click-through rate (CTR) Website traffic to lead ratio Metrics of engagement are: Brand mentions Reach Brand name search Average time spent on page Scroll tracking The outcome of keeping track of these metrics and analysis of the campaigns determine the success of meeting the marketing goals. If not successful, analyze the aspects that prevented you from reaching your goals and do better next time. Thus, using metrics serves as a post-campaign evaluation and turns it into a most measurable marketing campaign. Every hour of the day, marketing as fundamental changes and evolves. Making measurable marketing campaigns assures and expands chances for success and enables you to make modifications to strategies that are not generating success or growth. The above are a few techniques that can help you create more quantifiable marketing initiatives. Frequently Asked Questions: How are campaign metrics measured? Metrics are measured through tools such as Google Analytics. For example, Google Analytics provides information like: Who visited your webpage? Which customers are coming back? From where do they come? Traffic generation Conversion rate Click-thru rate (CTR) Cost per click (CPC) What are the benefits of a campaign evaluation survey? Here are few benefits of a campaign evaluation survey: Demonstrate your efficiency or accomplishments Determine whether you are on track Regular campaign evaluation enables you to maximize the effect of your efforts. In addition, monitoring and assessment will aid businesses in planning future campaigns and initiatives. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How are campaign metrics measured?", "acceptedAnswer": { "@type": "Answer", "text": "Metrics are measured through tools such as Google Analytics. For example, Google Analytics provides information like: Who visited your webpage? Which customers are coming back? From where do they come? Traffic generation Conversion rate Click-thru rate (CTR) Cost per click (CPC)" } },{ "@type": "Question", "name": "What are the benefits of a campaign evaluation survey?", "acceptedAnswer": { "@type": "Answer", "text": "Here are few benefits of a campaign evaluation survey: Demonstrate your efficiency or accomplishments Determine whether you are on track Regular campaign evaluation enables you to maximize the effect of your efforts. In addition, monitoring and assessment will aid businesses in planning future campaigns and initiatives." } }] }

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5 Ways Google Alerts Can Help Build Your Small Business

Article | June 1, 2021

Does your small business use Google Alerts? Do you even know what Google Alerts are? Once you set them up (see below), Google Alerts will notify you anytime the keywords you choose appear online. This is only for newly published content, not content already published on the internet. So, what can you even use Google Alerts for? Here are some ideas and how they can help you build your small business.

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Odyssey is the social media platform that democratizes how news and other content is created and consumed, enriching people’s lives with new, honest, meaningful ideas and enabling businesses to build relationships with more engaged audiences.

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