5 Tips to Go From SMB Retail Startup to Ecommerce Powerhouse

AMBER REMM | June 21, 2019

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It takes guts to start a business, particularly in the crowded and competitive world of retail. Besides courage, you’ll need a lot of determination and resilience. The process can take months and will likely involve a lot of sleepless nights, but when everything clicks, there is almost nothing as rewarding as seeing the business you built from the ground up succeed.

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5 Tips to Avoid Common Fundraising Mistakes for Your Startup

Article | March 17, 2020

Like it or not, most entrepreneur journeys include the not-so-pleasant component of fundraising. The reason I say it is not pleasant is because it often takes months, if not longer, and requires resources you may not have as a startup. The age-old chicken-and-egg situation of every startup is you need money to build a product and get users, but you also need a product and users to get money. I recently spoke with an old friend who is building a startup now. The topic of conversation was raising capital. I have these calls five to 10 times a week, and I have noticed several common mistakes entrepreneurs make, assumptions that are false, so I thought I would address them.

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7 Surprising Ways to Save Your Small Business Money

Article | March 4, 2020

Most small businesses operate on tight budgets. They’ve got razor-thin margins, and with fluctuating markets and the need to reinvest money back into the business so that it can scale, it’s not surprising that most are constantly on the lookout for ways to save money. Unfortunately, too many businesses end up cutting “mission-critical” expenses that come back to bite them all too quickly. They aren’t sure where to save, and as a result, end up trying to reduce spending in crucial departments like marketing or customer service, which aren’t seen as important as sales or management. Fortunately, there are ways that you can save your small business money without taking a hit, but it all comes down to setting your team up for success and investing your existing budget into the right places. In this post, we’ll show you how to do exactly that by going over 7 surprising ways to save your small business money.

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14 Ways a Small Business Can Level Up Their Project Management Game

Article | March 6, 2020

Small businesses often grow chaotically and organically at the start. When there’s a task that needs to be completed, the owner or manager just picks it up and does it. But as a business grows larger, it becomes necessary to have more substantial business processes. Otherwise it becomes very difficult to manage everything effectively. Here are a few ways that a company can improve upon its project management.

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Past & future: Resources for small and medium-sized businesses

Article | February 24, 2020

2019 was an incredible year for marketing professionals, with a wealth of new information and resources for small and medium-sized businesses. And as a marketer, it’s important — now more than ever — to stay up to date with the most impactful and current trends in the industry today. We’ve compiled some of our top content for SMBs to help you continue to grow your business and expand your reach in 2020.

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We believe a clear, focused message comes first. We craft meaningful conversations for our clients that reach their audience in relatable and resonating ways.

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