5 Steps to Earning a Customer’s Loyalty for Life

| August 3, 2018

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Customer loyalty can make or break a brand in the long run. A whopping 80 percent of a company's future profits come from 20 percent of of existing customers.In this digital-first era, businesses have to keep up with customer expectations. Increasingly successful companies are relying less on high-touch personal salesmanship and more on high-tech personalization. For example, Netflix says that 75 percent of all content watched on the site comes from personalized recommendations that it provides. Additionally, online shopping website Gilt Groupe reported that half of its revenues are driven by its specialized sites, according to McKinsey.

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6 IMPRESSIVE MARKETING TACTICS FOR BETTER CUSTOMER REACH

Article | May 11, 2021

Customers are vital in order to keep a business going. No matter the line of work you are in, your company needs an audience that is interested in what you are offering. Both new and old businesses need effective marketing tactics that will help them reach their target audience. If you are looking for some impressive methods, read on to learn how you can improve your customer reach.

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THE 10 BEST POS SQUARE ALTERNATIVES FOR SMALL BUSINESSES IN 2021

Article | May 13, 2021

Square is a great point of sale (POS) system that allows you to collect payments in-person and online — but it's far from the only option available. Today, there are plenty of fantastic Square alternatives out there worth considering. But with so many to choose from, which Square competitor should you use? In this article, you'll get a straightforward guide to 10 top Square alternatives to help you choose the best option for your business.

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WAYS FOR YOUR BUSINESS TO SUCCEED WITH VIRTUAL EMPLOYEES

Article | August 29, 2021

Although the concept of remote working is not exactly new, it is becoming increasingly more widespread as companies are responding to the COVID pandemic and the digitization of workspace. A year ago, businesses were struggling with the question of whether virtual employees can both receive and give the same benefits that were driving success – but as many of them are now making that decision for themselves, the answer seems to be a positive one. Few organizations feel prepared to implement virtual work on a large scale, but there are steps you can take to make the experience more productive both for your employees and your business. Preparing for this scenario, or optimizing its effectiveness, should focus on rethinking the necessary operational procedures to ensure business continuity. With a few considerations for your new virtual workspace, your employees will be just as engaged and excited to work for your business. Offer Support The unexpected transitions that have impacted both our lives and our work have disrupted our “normal” routines. Employees need to adjust to the new way of working just as much as businesses, so it’s vital to provide the support they need. Modern businesses are becoming increasingly aware that their employees juggle more than one challenge in their lives, both at and outside of work. To ensure that you are supporting them in any matter, you should look at employee assistance program (EAP) providers that specialize in both personal and work-related problems. And, although this should be on the top of your priority list at any time, looking for certain ways to cherish your employees might be especially useful during new and challenging periods. Making your employees feel like they are contributing and working as part of the team even though they are not physically present can help you maintain and boost success. Focus On The Output, Not The Process In a remote landscape, where many people are balancing their work with family commitments around the house, giving your employees the freedom to complete their work in the easiest way for them will keep your productivity numbers high. So, organizations that have solid employee recognition strategies in place and implement employee recognition ideas to create an emotional connection with their workforce during these difficult times, tend to enjoy stronger employee engagement, enhanced employee morale, and lower turnover. Since you essentially won’t be able to see your employees during the workday, virtual work inherently demands that you trust your employees. If you shift your attention away from the process and towards the outcome, you will likely find that flexibility will translate to more success. Essentially, if you trust your employees, they will show you their appreciation by supporting your goals. Remote work is vastly different from the office life most people are used to, which is why finding an optimal work process will likely take some time. The best thing you can probably do in such a situation is to suspend your previous conceptions of the workflow and focus on providing a supportive structure. Once the scales balance, you will likely find your success formula. Communicate Well And Often There is no question that virtual work usually comes with a dose of loneliness. While this may not be true for all of your employees, you should make sure to adopt practices that open the doors for communication, especially for important topics. Your virtual employees can’t enjoy a mid-day cup of coffee in the break room or after-work get-togethers with their coworkers. So, the culture and atmosphere of the organization will largely depend on what you communicate to them. Communicating clear goals and expectations will help you reinforce your organization’s culture and ensure everyone is on the same page. And, while it’s not always necessary to overwhelm your employees with regular check-ups and meetings, you should check in every once in a while and encourage them to reach out if they want to discuss any challenge or topic. Your company culture is a huge determinant of success, and in times when your company is only virtually connected, good communication is vital.

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5 Tax-Related Resolutions for Smarter Small Business Accounting in 2020

Article | February 11, 2020

Accountants working with small businesses often play the role of business advisors, especially when it comes to educating their clients about tax regulations and reducing their tax bill by taking all legitimate factors into account. We’ve gathered four tips that accounting professionals can use as a check-list to give to their small and mid-size business owner clients looking to make better financial decisions this year.

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eRetail logistics operates warehouses in Sydney, Melbourne, Brisbane and Perth supported by state of the art software and processes. Our right first time approach and latest technology ensures your goods are picked and dispatched correctly and arrive on time.

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