5 startup mistakes every small business person should avoid

STEVE STRAUSS | March 18, 2019

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Unless you are a serial entrepreneur, you are bound to make mistakes when you start a business (and even they make a few.) Some mistakes are minor and become part of the trial-and-error new entrepreneur learning process. Other mistakes can cripple your new business. There is nothing worse for a startup — I mean nothing worse — than beginning a new business and not having enough money to make a go of it. When you start a business, you put a lot on the line: Your name, reputation, money, other people's money (probably), your family’s future … and that’s just for starters. So you have to give yourself the best chance possible of making a legitimate go of it.

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