5 Reasons Why the Sales Funnel is Important for Entrepreneurs

| July 12, 2018

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As a beginner in business, you may often find yourself in a visionary state. You have grand ideas and other schemes that make you feel fired up and motivated to get a jump start with your plans. Sadly, a great idea and the motivation to pursue a business is not enough to make it succeed. An entrepreneur must understand the tricks of the trade in order to avoid the pitfalls of a business flop. One important concept in the business world is the sales funnel. In case you haven’t heard of this term, it is what business people use as a reference for lead generation and sales closure. They say that potential customers can be visualized like an upside down triangle. There are more would-be customers at the top of the funnel, but they are actually narrowed down into people who are likely to sign up with your offers. The four main sections of the sales funnel are:

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Etree Marketing Private Limited

Letsbuy.com is into online retail of Consumer electronics, Communications and Computer peripherals. it offers more than 12000 products from over 275 brands. it only deals in new and branded products with manufacturer's warranty. Company presently has its offices in New Delhi, Mumbai and Bangalore in India.

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WAYS FOR YOUR BUSINESS TO SUCCEED WITH VIRTUAL EMPLOYEES

Article | August 29, 2021

Although the concept of remote working is not exactly new, it is becoming increasingly more widespread as companies are responding to the COVID pandemic and the digitization of workspace. A year ago, businesses were struggling with the question of whether virtual employees can both receive and give the same benefits that were driving success – but as many of them are now making that decision for themselves, the answer seems to be a positive one. Few organizations feel prepared to implement virtual work on a large scale, but there are steps you can take to make the experience more productive both for your employees and your business. Preparing for this scenario, or optimizing its effectiveness, should focus on rethinking the necessary operational procedures to ensure business continuity. With a few considerations for your new virtual workspace, your employees will be just as engaged and excited to work for your business. Offer Support The unexpected transitions that have impacted both our lives and our work have disrupted our “normal” routines. Employees need to adjust to the new way of working just as much as businesses, so it’s vital to provide the support they need. Modern businesses are becoming increasingly aware that their employees juggle more than one challenge in their lives, both at and outside of work. To ensure that you are supporting them in any matter, you should look at employee assistance program (EAP) providers that specialize in both personal and work-related problems. And, although this should be on the top of your priority list at any time, looking for certain ways to cherish your employees might be especially useful during new and challenging periods. Making your employees feel like they are contributing and working as part of the team even though they are not physically present can help you maintain and boost success. Focus On The Output, Not The Process In a remote landscape, where many people are balancing their work with family commitments around the house, giving your employees the freedom to complete their work in the easiest way for them will keep your productivity numbers high. So, organizations that have solid employee recognition strategies in place and implement employee recognition ideas to create an emotional connection with their workforce during these difficult times, tend to enjoy stronger employee engagement, enhanced employee morale, and lower turnover. Since you essentially won’t be able to see your employees during the workday, virtual work inherently demands that you trust your employees. If you shift your attention away from the process and towards the outcome, you will likely find that flexibility will translate to more success. Essentially, if you trust your employees, they will show you their appreciation by supporting your goals. Remote work is vastly different from the office life most people are used to, which is why finding an optimal work process will likely take some time. The best thing you can probably do in such a situation is to suspend your previous conceptions of the workflow and focus on providing a supportive structure. Once the scales balance, you will likely find your success formula. Communicate Well And Often There is no question that virtual work usually comes with a dose of loneliness. While this may not be true for all of your employees, you should make sure to adopt practices that open the doors for communication, especially for important topics. Your virtual employees can’t enjoy a mid-day cup of coffee in the break room or after-work get-togethers with their coworkers. So, the culture and atmosphere of the organization will largely depend on what you communicate to them. Communicating clear goals and expectations will help you reinforce your organization’s culture and ensure everyone is on the same page. And, while it’s not always necessary to overwhelm your employees with regular check-ups and meetings, you should check in every once in a while and encourage them to reach out if they want to discuss any challenge or topic. Your company culture is a huge determinant of success, and in times when your company is only virtually connected, good communication is vital.

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Back to Normal? A Four-Step Guide to Decide Which Pandemic-Era Changes to Keep

Article | August 4, 2021

After 2020 saw countless small businesses pushed to the brink, the US economy seems on the verge of a lasting revival. The good news about vaccination progress and the continued lifting of restrictions from coast to coast is that small businesses are starting to feel more optimistic about their chances in 2021. But that's also leaving many of them at a crossroads. For some, a rapid shift to eCommerce and other non-contact sales methods was essential to stay afloat. Now that those measures aren't strictly necessary, the question is how to either unwind them or make them a permanent part of the business's strategy.

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A Complete Guide to Overhead Costs for Small Businesses

Article | July 29, 2021

The first and crucial part of building your small business is setting up finance for your business. Overhead costs for small businesses are also included in this broad category of business finance. An old proverb, “You need to spend money to make money,” gels perfectly with the business notion. Business owners spend a lot of money creating a product or service, which is considered “direct costs.” Some expenses are not directly related to the creation of a product or service but aid in the operation of your business; these are referred to as "overhead costs" or "indirect costs." However, from an accounting standpoint, overhead costs are not considered expenses at all. Small business owners have a lot of costs to consider especially overhead costs. Here are a few examples of overhead costs: a business license, accounts payable, invoices, office supplies, accounting, and legal fees, bank fees, and many more to pen down. Business owners are behooved to be careful and make sure that their expenses should not outweigh their income. Business overhead is one area that most businesses face, and it is worth investigating further and managing it accordingly. Overhead expenses consume most of the remaining space on your profit and loss statement. However, cutting your overhead costs will improve your business finances. Let us further discuss few aspects of overhead costs and how to reduce overhead costs for small businesses. What Are Overhead Costs? Overhead costs are the indirect but requisite expenses for running a business. These costs do not directly generate revenue for the company, but they do not change as your business grows. Overhead costs must be borne even if no products or services are produced or sold for a period and cannot be be avoided. Here are few examples of overhead costs for small businesses: Electricity bill, gas, water, internet, etc. Rent for office spaces, warehouses, etc. Business licenses and permits Marketing and advertising materials. Office supplies Lawyer fees Salaries and wages Loan interests Insurance for vehicles, employees, and properties. Property taxes The key is to keep track of your overhead costs and not let them interfere with your efforts to grow your business and turn a profit. Once your concept of direct and indirect costs is cleared, the calculation of overhead costs becomes relatively easy. Types of Overhead Costs The overhead costs are divided into three main categories that can directly affect your small business fixed costs, variable costs, and semi-variable costs. Fixed costs are easily trackable. Below are few types of overhead costs for small businesses. Fixed Overhead Costs The majority of your business expenses fall under fixed overhead costs and do not change regardless of the profit earned by the company or change in the level of output; it remains the same each month. Fixed costs are easily tracked and managed as well. Fixed costs are pretty predictable and are required to keep a business running smoothly. Few examples of fixed overhead costs Renting a manufacturing facility or a corporate office. Insurance. Fixed asset depreciation expenses. Mortgage payments. Administrative salaries. Property taxes. Software subscription fees. Fixed overhead costs are stable and do not deviate from the amounts budgeted for them. However, there are a few exceptions, such as if sales exceed what the company budgeted for, in which case fixed overhead costs may rise as new managers and administrative staff are hired. More employees are added to the company. Similarly, if you decide to purchase a few additional pieces of machinery to increase production, this will result in a permanent change in fixed overhead costs. Variable Overhead Costs Variable overhead costs are those that change depending on the business activity, such as sales volume. Variable costs rise as your sales rise and fall as your sales fall. Variable overhead costs, as opposed to fixed overhead costs, vary from month to month. Here are some examples of variable overhead costs: Legal expenses. Overtime. Shipping costs. Consultation fees. Office supplies. Commissions. Maintenance of equipment. Unless the number of workers increases or decreases with production volumes, the labor involved in the production, or direct labor, may not be a variable cost. Semi-Variable Overhead Costs Semi-variable overhead costs have qualities of both fixed costs and variable costs. A business may incur such costs at any time, though the exact cost will vary depending on the level of business activity. Utilities are classified as a semi-variable expense. These costs are only fixed up to a certain level of output. For example, the office’s electricity bill is a monthly cost but varies as per the season. Semi-variable overhead costs include: Utilities (power and water costs). Company vehicle expenses (i.e., gas). Travel expenses. Hourly wages. Ways to Reduce Your Overhead Costs Go Paperless Going paperless is a simple way to save money. Although it may not appear to be a high cost, paper and ink do add up. Instead, adopt technology such as a cloud-based system to store all of your vital corporate data online. This will save you time and money while also allowing you to keep track of details for a more extended period. In addition, going paperless is cost-effective too. However, going digital also reduces clutter and makes it easier for business owners to stay organized. In the event of a computer or program failure, make sure you have a backup of all your documents. Going paperless is an intelligent decision to reduce overhead costs for small businesses because of few advantages such as being environmentally friendly, easy access, and digital file system easy to organize. Create a Systematic Purchasing Process It's a good idea to appoint one person in the company to handle, examine, and authorize purchases so that he can see all the expenses that management plans to incur before they're paid. In addition, negotiating contracts and placing office supply orders should be the responsibility of this person. By putting one person in charge of purchasing, that individual can devote all of their time to finding the most incredible deals. The individual in charge of purchasing should be a skilled negotiator who is not hesitant to ask for a discount. Request that your purchasing manager go shopping for better prices on the things you buy frequently. Consider rewarding your purchasing agent with a bonus if they achieve specific cost-cutting goals without sacrificing quality. Lease Equipment Purchasing equipment such as computers, photocopiers, and other necessities every year is a significant expenditure. As a result, leasing equipment is frequently the best option for businesses looking to reduce monthly costs. Renting or leasing equipment makes it easier to upgrade to newer versions of computers and other equipment. Additionally, while leasing, costs such as equipment repairs and maintenance will be reduced if not eliminated. Tax benefits are frequently available for equipment leases. In addition, depending on the lease, you may be able to claim your payments as a business expense by utilizing specific legal provisions. Leasing equipment is one of the most productive ways to reduce your overhead costs for small businesses. Market to Your Existing Customers Marketing to your existing customers can be a good strategy to reduce costs. This step reduces your marketing costs and shows that you care about rewarding loyalty, which gives your brand a boost. Customers who are happy with your products or services are more inclined to tell their friends and family about them, and word of mouth is still the most effective marketing method. Organic promotion from peers is more likely to be trusted by potential customers than paid advertising. Choose a Business Credit Card That Suits You Choose the best business credit card that suits you for your business expenses. Your company can benefit from credit cards in several ways. For example, Cash-back benefits, travel miles, or a point system are all available on cards targeted for corporate use. When buying office supplies and paying for travel expenses with a credit card, these incentives can pile up quickly. First, examine the annual fees and interest rates associated with your credit card. Then, it could be time to apply for no-fee credit cards with lower interest rates. Choose a credit card that is ideal for your company, particularly in credit limits, interest rates, and fees. This could be one of the methods to your cost-cutting. Frequently Asked Questions: What are typical overhead costs? Overheads are business costs associated with the day-to-day operation of the business. Accounting fees, insurance, advertising, legal fees, interest, labor burden, rent, supplies, repairs, taxes, travel expenses, phone bills, and utilities are examples of overhead expenses. How do you calculate overhead costs for a small business? Divide the total overhead costs of the business in a month by the monthly sales to calculate the overhead rate. To calculate your overhead rate, multiply this figure by 100. A lower overhead rate indicates greater efficiency and profits. Are overheads fixed costs? Typically, overhead does not fluctuate with increases in product production, which is why it is a fixed cost. Mortgage or rent for buildings such as the corporate office are examples of fixed costs. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How to write resolutions for small businesses?", "acceptedAnswer": { "@type": "Answer", "text": "Examine all aspects of your small business from the previous year to create a solid list of resolutions for the coming year. Consider your successes and failures and work to alleviate them." } },{ "@type": "Question", "name": "What is a resolution for a business?", "acceptedAnswer": { "@type": "Answer", "text": "In business, a resolution is a proposal made during a meeting of the company's shareholders or directors. It is discussed, and its approval represents an official confirmation of any action that the company will take. Resolutions are classified into four types: elective, extraordinary, unique, and ordinary." } },{ "@type": "Question", "name": "Why should every business have a resolution?", "acceptedAnswer": { "@type": "Answer", "text": "Resolutions help to focus your efforts and energy on new goals and reaching new heights. In addition, resolutions enable business owners to understand where they can increase efficiency and grow over the coming year." } }] }

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How to Pivot Your Small Business Strategy During the COVID-19 Crisis

Article | April 1, 2020

As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover. But we’ve never seen anything like the COVID-19 pandemic, leaving us uncertain about how to cope in these strange times. I know that this is a scary and isolating time both personally and professionally. I hope you’re staying safe and healthy, and that this article can help you with planning for business challenges related to the coronavirus. I’ve personally had to pivot many times as an entrepreneur, and while it can be stressful, it can also be a time of innovation and growth.

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Spotlight

Etree Marketing Private Limited

Letsbuy.com is into online retail of Consumer electronics, Communications and Computer peripherals. it offers more than 12000 products from over 275 brands. it only deals in new and branded products with manufacturer's warranty. Company presently has its offices in New Delhi, Mumbai and Bangalore in India.

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