5 paths to a better branded small business

RACHEL COLLINS WILSON | February 6, 2020

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Every business’s end goal is to connect with their market. Simple as that. Or is it so simple? Missing the mark on your consumers' wants, likes, dislikes and beliefs can determine whether or not they decide to buy in to what you’re selling. The following are five paths to creating a better branded business. The first step to creating a stronger brand is to actually create the brand. Many entrepreneurs are so busy with getting the internal operations down that they forget to carefully monitor the external perspective of the customer. Don’t go generic here – make choices and carve out a unique selling position that is distinctive for your business and market.

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