5 Marketing Technology Trends for 2020

| September 13, 2019

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“The aim of marketing is to make selling superfluous.” Peter F. Drucker Tweet This! While selling is an art, it solely depends on the fact how much marketing efforts you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern technology to attain these marketing goals as ‘modern marketing requires modern solutions.’ These technologies when utilized effectively work wonders in terms of brand awareness and sales conversion.

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Hero

Our team is on a mission to change the way the world shops, making it a whole lot more personal. We’re only two years into our journey, but already 350m shoppers on websites like Harvey Nichols and Ted Baker can use Hero to connect live with an associate in their nearest store - perfect for when they need real-time advice from someone in the know.

OTHER ARTICLES

Coronavirus (COVID-19) — Key Resources for Small Business Owners

Article | April 7, 2020

The main US COVID-19 website outlines the American Government’s response to the coronavirus. Currently, the primary source of business information is US Centers for Disease Control and Prevention (CDC), which has a guide to the outbreak. Key sections include:

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Social Recruitment: The Newest Way to Find Employees

Article | August 10, 2021

So many aspects of running a small business have been affected by the coronavirus pandemic. And one of the areas that have been most impacted was employee recruitment. It was, after all, quite challenging to find potential new hires when you couldn’t meet and interview them face-to-face. According to a survey by LiveCareer, many businesses turned to social media as a recruitment tool. The company says the social platforms like LinkedIn, Twitter, Instagram, and Facebook allow businesses to learn “a lot about a candidate’s personality.” In addition, for their survey LiveCareer defined social media as “any digital tool that allows users to create and share content with the public.”

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How Digital Tools Can Help Save Small Businesses

Article | March 31, 2020

Successful new businesses start with a great idea. It may be a completely revolutionary new product or service. Or it could be taking an existing service or product to a new level or a new client base. While entrepreneurs are typically masters at coming up with ideas, they sometimes fall short when it comes to handling day-to-day operations, especially because the way that business is done keeps changing. A key area where this can happen is with respect to the company’s digital presence and the use of digital tools. The need to have a digital presence– at least in terms of having a website– is nothing new. Most business owners now realize that they need to engage their customers on social media as well.

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8 Resources To Help Veteran Entrepreneurs & Small Businesses

Article | July 1, 2021

To help veteran entrepreneurs flourish in business, we asked business professionals and CEOs this question for their best advice. From finding a mentor to getting your finances in order, there are several resources for veterans that may help your entrepreneurial efforts thrive.

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Spotlight

Hero

Our team is on a mission to change the way the world shops, making it a whole lot more personal. We’re only two years into our journey, but already 350m shoppers on websites like Harvey Nichols and Ted Baker can use Hero to connect live with an associate in their nearest store - perfect for when they need real-time advice from someone in the know.

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