5 lessons learned to help promote Small Business Saturday 2019

| November 18, 2019

article image
Small Business Saturday 2019 is a big day for small businesses — and it’s quickly approaching. One of the best ways to learn how to increase sales for your small business is to look back at last year’s results to see what the numbers can tell us. Here’s a quick look back — and ahead — plus a few innovative ideas for Small Business Saturday.

Spotlight

Yubster

Yubster is online platform for freelancer and Employer/Company. We are connecting worker and company, Freelancer can sell their service and employer can find best worker for their task.

OTHER ARTICLES

8 Small Business Resolutions for the Fiscal Year - 2021-2022

Article | July 28, 2021

2020 was a year of unprecedented incidents to the world as well as businesses. Now when the year is winding down, it is a time to get back on track with a bang. It is time for reassessment, better preparations, new opportunities, intelligent business strategies, and reshaped small business resolutions for the year 2021 and beyond to fight against new business challenges. 2020 had been the toughest for business owners, and 2021 is more demanding and challenging, especially for small businesses. However, small business owners must consider external and internal factors when planning for the upcoming years with a new set of contemporary small business goals. You have come a long way despite the setbacks and challenges thrown at you by unforeseeable circumstances, and you have gained a new set of experiences. Are you ready to return to business with a bang and build a more substantial business in 2021? If so, here are a few small business resolutions for 2021 to help your company thrive in the fiscal year. Review your business goals and plan A good business plan acts as a roadmap for business success. Hence, it is vital to review your business plan and goals at the start of every financial year. Then, keep this as your primary fiscal year 2021 budget resolution. Evaluation of your business plan helps you assess your last year's progress, failures and helps you to focus on the areas that need your attention. With every passing year, small business goals keep changing as per the current situation and try to adapt to the new changing business trends. Therefore, your plan needs to reflect the latest goals that small business owners plan to accomplish. It is essential to review and update your business plan focusing on the latest financial goals and marketing ideas to grow and taste success in 2021. Reviewing and updating a business plan is one of the first considerations of small business resolutions. Make online presence As the world has become more digitalized, the need for a small business to have an online presence has become essential. Having a website proved to be an asset for small business owners during the COVID-19 crisis because it allowed them to connect and stay in touch with their customers. Establishing an online presence makes your business visible, reachable and allows businesses to engage with customers. Establishing an online presence is one of the most popular and requested small business resolutions. Having an online presence entails developing a website as well as posting and engaging on social media accounts. Once your small business has an online presence, create content about your products, services, and offerings through your blogs and social media platforms. Re-evaluate your financial situation Botched financial management can cost you a big deal; that is why it is necessary to re-evaluate your financial situation every year to plan your business finance according to the current situation. Re-evaluating your finances is one of the intrinsic small business resolutions for the systematic workflow of the business. Here are few financial resolutions: • You can identify areas for improvement by reviewing your spending each month. • Pay down high-interest credit card debt. • Securing a flexible source of financing that provides you with quick access to the funds you require to grow. • Invest more money in the future of your company (short-term and long-term goals). Tune up your customer service Exceptional customer service is critical for modern and digitalized businesses of the future. According to the report, customers are more likely to become repeat customers due to the company's excellent customer service. Small businesses may provide excellent customer service, but it is necessary to improve it constantly. Therefore, small business goals must consider 2020 mistakes and attempt to avoid them in the future. It is predicted that soon, customer service will be more important than price, product, or service in a customer's decision. Therefore, ensure that your customer does not have a negative experience; negative experiences leave a long-term imprint on the customer's memory. As a result, your business may suffer severe consequences. According to Harvard Business Review, investing in new customers is up to 25 times more expensive than investing in existing ones. Enhancing your customer service is an essential aspect of small business resolutions for the upcoming year and beyond. Refresh your marketing strategy Marketing happened to be the backbone of business strategies, especially for small businesses during the pandemic. However, every year, new marketing trends emerge, and small businesses should be aware of these business trends and adjust their marketing strategies accordingly. Therefore, refreshing your marketing strategy is one of the imperative small business resolutions. Be inventive in your marketing strategies. Analyze the success and failures of your marketing efforts over the previous year and update your current marketing plan aptly. However, make sure that your business objectives are specific, measurable, achievable, realistic, and time-bound. Email marketing is considered one of the best marketing tactics for small businesses. Besides, it is the primary channel for lead generation for 89% of marketers. It is consistently ranked as the single most effective tactic for meeting their awareness, acquisition, conversion, and retention goals. Expand your network It is vital to invest time to build your networks. Small business owners often ignore this aspect, but it is a pressing priority of 2021. Make connections with other entrepreneurs, meet your competitors, pay visits to your suppliers, and keep a record of everyone you know. It is propitious to expand your network because it allows you to form relationships with others and encourage them to refer customers to you via viva voce. In addition, networking can lead to the discovery of new clients, opportunities, vendors, collaborators, service providers, and even new friends. Below are few techniques that can help you to expand your business network: • Take your current network to the next level. • Locate networking events. • Set objectives for the event. • Maintain symbiotic relationships. • Look for new faces. Review your insurance coverage Even if cash is tight or revenues are down, small businesses should not ignore their insurance needs. Small business insurance is one of the most essential components of safeguarding your livelihood, yourself, employees, and even customers. Hence, small business owners must have comprehensive insurance coverage and regularly review and update their coverage as their circumstances change. Ascertain that you understand what is and is not covered. Furthermore, as your company grows, you should review your coverage regularly. Few insurance agents will review your current policy and make recommendations based on your company's specific needs, as well as identify any discounts you may be eligible for. Besides, once you have determined what type of policy or policies you require, you can compare prices from various insurance companies to find the best value. Prioritize and upgrade company culture The hallmark of any successful business lies in making the workplace great and healthy for work. So if your small business relies on the work of employees, focusing on prioritizing and upgrading your company culture as well as nurturing your employees, is an excellent resolution for 2021. The previous year was stressful for both employees and employers, which can harm workplace productivity. It is crucial to foster an inclusive and empowering work environment. Take a survey to find out what changes employees would like to see in terms of culture, and then create a company culture that reflects their needs. Employee satisfaction leads to productivity and innovation. In addition, employees are more motivated to take pride in their work and the company they work for when they feel safe, respected, and have a sense of ownership. FAQs: How to write resolutions for small businesses? Examine all aspects of your small business from the previous year to create a solid list of resolutions for the coming year. Consider your successes and failures and work to alleviate them. What is a resolution for a business? In business, a resolution is a proposal made during a meeting of the company's shareholders or directors. It is discussed, and its approval represents an official confirmation of any action that the company will take. Resolutions are classified into four types: elective, extraordinary, unique, and ordinary. Why should every business have a resolution? Resolutions help to focus your efforts and energy on new goals and reaching new heights. In addition, resolutions enable business owners to understand where they can increase efficiency and grow over the coming year. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "How to write resolutions for small businesses?", "acceptedAnswer": { "@type": "Answer", "text": "Examine all aspects of your small business from the previous year to create a solid list of resolutions for the coming year. Consider your successes and failures and work to alleviate them." } },{ "@type": "Question", "name": "What is a resolution for a business?", "acceptedAnswer": { "@type": "Answer", "text": "In business, a resolution is a proposal made during a meeting of the company's shareholders or directors. It is discussed, and its approval represents an official confirmation of any action that the company will take. Resolutions are classified into four types: elective, extraordinary, unique, and ordinary." } },{ "@type": "Question", "name": "Why should every business have a resolution?", "acceptedAnswer": { "@type": "Answer", "text": "Resolutions help to focus your efforts and energy on new goals and reaching new heights. In addition, resolutions enable business owners to understand where they can increase efficiency and grow over the coming year." } }] }

Read More

6 ESSENTIALS OF A PAYMENT PLATFORM FOR SMALL BUSINESS

Article | May 13, 2021

In this blog, we will look at some important factors that should be considered when selecting a payment platform for a small business. Sometimes, small businesses make decisions based solely on price. However, many other factors can have a significant impact on payment solutions for businesses and their customers. Below are what we consider to be six essentials necessary to make a payment platform optimal for any small business.

Read More

7 Best FreshBooks Alternatives for Small Business Owners

Article | February 24, 2020

If you’re a small business owner, then your business accounting is one of the most important things you manage to keep your business running smoothly. That also means that having the right accounting software can go a long way in helping you achieve your goals. Maybe you’ve heard of, if not tried, FreshBooks in the past and are wondering what else is out there. We’ll go over some of the best FreshBooks alternatives on the market for your business. Some of the highlights of FreshBooks include that it’s cloud-based, has a mobile version, offers a variety of plans at different price points, and more. Before we dive into the FreshBooks alternatives, let’s take a look at what FreshBooks has to offer your business.

Read More

How Can Entrepreneurs Capitalize on the Potential of Mobile Technologies

Article | August 23, 2021

The use of smartphone/mobile technology has become the new standard, permeating every area of life. As a result, it gave rise to mobile technology opportunities for businesses. According to Statista, there are currently 3.8 billion smartphone users worldwide, which equates to 48.20% of the world's population owning a smartphone. India, China, and the United States have the most outstanding smartphone penetration rates. Between 2016 and 2020, the global smartphone user base rose by 40%. WARC asserts, by 2025, 72% of all internet users will access the web only through their smartphones. With the primary data and projections, it is abundantly evident that mobile technology represents the future of the corporate world and commercial innovations. On average, in the United States, four hours of each day are spent on mobile devices, which account for more than half of all online traffic. COVID-19 created obstacles for many areas of society; many company owners encountered several difficulties operating their businesses because of the limitations imposed, especially small businesses. But, on the other hand, the pandemic provided an unprecedented boost to mobile technology opportunities in every facet of life. Mobile is gaining traction not just in marketing and retail but also in healthcare and education for convenience and safety reasons, and gradually gaining popularity. Patients could not visit their doctors during the pandemic but could communicate through text, virtual meetings, or phone calls. Similarly, the education sector saw a dramatic shift in its teaching framework when everything went online. With the increased use of mobile to link teachers and students, mobile technology became an unavoidable factor in the education sector. Save Time, Save Money The potential of mobile technology is evident when it saves company owner’s time and money. For example, apps replace paper forms, cloud solutions replace resource-intensive local filing, and scanning and image functionalities assist field-based customer or supply chain personnel. From mobile applications to the operating systems of mobile devices, there are various ways that mobile technology helps businesses save time and money. Here are few benefits of mobile technology how they reduce business expenses and time. Online mobile apps have reduced offline paperwork. Mobile communication does not include any additional expenses, such as those associated with setting up a landline connection. Even without being on-site, you may place or confirm business orders over the phone. You may use mobile banking applications to send and receive paychecks or any other type of payment without visiting clients or banks. Mobile technology is vital in business, from texting to phoning, sending voicemails, or recording them using VoIP. Cashless Payment Options Mobile technology opportunities opened a door for cashless payments. All these years, opting for this mode of payment had been just an option, but it became vital during coronavirus to avoid spreading the virus. Both online and contactless payment methods gained popularity among both company owners and consumers. With social distancing norms in place, more individuals in established and emerging nations began to embrace contactless payments as a safer method to handle their money According to Finaria.it, the worldwide digital payments sector is anticipated to reach a value of $6.6 trillion in 2021, a 40% growth in two years. Furthermore, by 2025, mobile payments are expected to nearly double in size and reach a value of $4.6 trillion. Numerous payment methods exist, including mobile wallets, peer-to-peer mobile payments, real-time payments, and cryptocurrencies. Contactless payments are significantly faster than conventional modes of payment. Mobile payments generate extra data on a user's habits and interests, which might benefit your marketing team. Remodel Shopping Experience The pandemic devastated in-person retail business, and they had to re-establish themselves in the market. Many consumers are comfortable getting access to a personalized in-store experience via mobile devices. In 2016, 209.6 million Americans shopped online at least once, according to Statista. The number of online shoppers is anticipated to reach 230.5 million by the end of 2021, making the US one of the most developed e-commerce industry-friendly countries. Looking at the above statistics and the customers' needs, entrepreneurs must meet consumers' demands and help them research, find, and compare items. However, as rising mobile components alter retail, it is critical for businesses to maintain their privacy. Mobile technology potential is vast and can offer several benefits to consumers. In addition, entrepreneurs can incorporate it into their businesses in an inventive way. Maintain Orderly Physical Spaces QR codes date back to 1994, but they never acquired widespread acceptance or were widely used. However, the pandemic's onset altered the entire situation. Because the COVID-19 standards for maintaining distance, avoiding physical contact, and exchanging anything were deemed hazardous, consumers began to prefer digital connections over physical ones. That is when QR code-based payments became the most convenient payment method, requiring only the use of a mobile device. The pandemic has created unprecedented opportunities for touchless technologies (QR Code being the leading player). According to a recent poll by Statista, an estimated 11 million homes in the United States alone were predicted to have scanned a QR Code in 2020. This shows an increase from the projected 9.76 million scans performed in 2018. QR codes are used to make payments as well as place orders. Elimination of physical touchpoints from your business provides a more seamless experience for your consumers. Winding Up While the utilization of mobile phones or smartphones is not new, the manner they are used has evolved considerably over the previous five years, particularly during the pandemic. Indeed, the mobile phone has evolved into the most helpful tool/asset for information, communication, purchasing goods, and scheduling. Rapid advancements in cloud technology increase corporate use of mobile devices by enabling more flexible working habits and remote access to services. FAQs What is the future of mobile technology for business? The business has a bright future with mobile technologies. Everything is becoming virtual, including the corporate sector, where mobile technology plays a critical role. In addition, mobile technology has aided in the communication of businesses. What are the effects of mobile technology on entrepreneurs? Numerous mobile technologies, such as smartphones, mobile applications, and GPS devices, link everyone and enable company owners to stay connected with their consumers. As a result, mobile marketing is gaining traction and assists small businesses in reaching clients, and contributes to increased sales. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is the future of mobile technology for business?", "acceptedAnswer": { "@type": "Answer", "text": "The business has a bright future with mobile technologies. Everything is becoming virtual, including the corporate sector, where mobile technology plays a critical role. In addition, mobile technology has aided in the communication of businesses." } },{ "@type": "Question", "name": "What are the effects of mobile technology on entrepreneurs?", "acceptedAnswer": { "@type": "Answer", "text": "Numerous mobile technologies, such as smartphones, mobile applications, and GPS devices, link everyone and enable company owners to stay connected with their consumers. As a result, mobile marketing is gaining traction and assists small businesses in reaching clients, and contributes to increased sales." } }] }

Read More

Spotlight

Yubster

Yubster is online platform for freelancer and Employer/Company. We are connecting worker and company, Freelancer can sell their service and employer can find best worker for their task.

Events