5 Keys to Build a Personal Training (or Other Specialized Service) Business

CJ CASTRO | January 22, 2016

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The right mentor will be invested in your success as much as you are. They will provide insight in to your business without holding your hand. Ideally, they have firsthand experience in your industry, but it’s not necessary. And don’t forget about the benefits of paid mentorship.

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7 Intrinsic Small Business Marketing Mistakes to Look Out For

Article | August 5, 2021

Marketing is the biggest challenge for small business owners because there is no one-size-fits-all approach to promote your business. And in this process, lot many marketing mistakes are incurred by small business owners. So here is a few intrinsic yet avoidable small business marketing mistakes. There are countless marketing activity combinations to choose from; all you have to do is tailor to the marketing activities that best suit your company. Small business owners frequently try new marketing methods without conducting extensive market research or measuring the results, resulting in losses. To figure out how and where to spend marketing resources for small businesses, you must first avoid marketing blunders. Effective marketing techniques are far more than just using channels, such-and-such an approach or content strategy. Here are the top 7 most typical small business marketing mistakes to avoid in your business. Not Having Written Marketing Plan A business needs to have a well-defined marketing campaigns goal that the marketing plan is supposed to achieve. Small businesses without a strong marketing plan face failure and lack the proper marketing budget. However, it is equally important to have the marketing plans and strategy documented to increase the effectiveness of the business. A business started without a marketing plan in place is a total waste of money and time. A marketing plan generally has the following: Marketing SMART objectives and tactics for achieving them. What sets your company/service/product apart from the competition? (USP). Target audience persona. Pricing strategy. Marketing budget and measurable ROI on previous marketing strategies Metrics and how you plan to evaluate the effectiveness of your marketing strategies. It is crucial to have a marketing plan because it provides a clear direction for the future, evaluates past performance, and educates anyone on your overall strategy. A well-documented marketing plan will make it easier to plan future marketing strategies and ensure that you use best practices in small business marketing. Not having a written marketing plan is one of the most common small business marketing mistakes. No Systematic Marketing Budget When promoting on any social media site, it's smart to approach cautiously and, more importantly, with a particular budget in mind. However, no systematic and realistic marketing budget plan can cost you a significant loss of time and a waste of money. It is recommended that small businesses devote 9-12 percent of their income to marketing. If you are a start-up, though, you may need to invest more to establish brand awareness. If you cannot give 50% of your time and energy to marketing, then the best option to go for is outsourcing your marketing. This holds two benefits; firstly, you can put up your 50% of time and energy into other business tasks, and secondly, a good marketing agency will do a better job of marketing than you would. When you have decided to outsource your marketing, you will have to set a reasonable budget for doing the same. Determine the budget based on your industry and resources, but it is an investment at the end of the day. A portion of your budget should be set aside for technology and software tools to provide a return on investment for your overall marketing efforts. Good marketing has a direct and positive impact on the amount of money your company generates. Lack of Strong Online Presence From a marketing perspective, not having a website is devastating and a substantial small business marketing mistake. Unfortunately, as per the study, nearly half of small businesses in the US don’t have a website. Many small business owners do not see the need for an online presence for them, and this could do fine some ten years back but now, when the world has transformed into the digital world, surviving without a website is nearly impossible. As per the research, more than 90% of consumers search online for services or products. Remember that websites should be designed for conversion rather than just information delivery. According to Neil Patel, businesses with conversion-optimized websites are "twice as likely to see a large increase in sales." Having an online presence is one of the best marketing approaches with many benefits. It enhances accessibility, reaches a broader audience, builds customer relationships and trust, enables effortless marketing, and many more. A strong internet presence may give insightful data that can be used to measure and track the effectiveness of various marketing campaigns. Marketing Metrics Ignorance One of the risky small business marketing mistakes is failing to understand your marketing metrics and ratios. However, most small businesses do not track marketing metrics. Metrics allow you to track your progress and measure your success. Marketing analytics allows you to see what works and what doesn't, assists brands in determining whether campaigns are successful, and assists you in recognizing what adjustments need to be made and providing insights to adjust future campaigns accordingly. Knowing your marketing metrics is essential no matter what type of business you run. Google Analytics and Google Search Console are tools that provide information about your visitors. Tracking is essential because what is not measured cannot be improved. Here is the suggestion that you can implement, set aside time each week to evaluate the effectiveness of your marketing. Take note of what works and what doesn’t and use that information to guide your next marketing campaign. No Emphasis on Valuing the Current Customers It is natural to focus on acquiring new customers to see those numbers increase, but never forget about your existing customers in this ongoing process. According to studies, it costs six times more to acquire a new customer than it does to retain an existing one. Listen to customer feedback because, according to Forrester Research, nearly 70% of consumers read customer reviews before buying a product or service. Be quick to appease customers when they complain; losing an existing customer indeed costs more than acquiring a new one. This will increase their trust in your brand. Finally, a satisfied customer will return to your business and spend more time and money. Furthermore, happy and loyal customers are more likely to spread the word, and word of mouth is still the most potent form of marketing. Therefore, loyal customers can be your company's most influential advocate. Right Audience Was Not Targeted No matter how well your campaign and marketing strategy may be, if you are not targeting the right audience, then all your money and effort are in vain and can be one of the most pivotal small business marketing mistakes. Sometimes targeting the wrong audience is worse than not targeting the market because you find out that none of them respond to your marketing efforts, and it leads to a total waste of your time and effort without any return. Spend some time learning about your customers' behavior, their goals, what motivates them, and so on. Market research from your customer base, such as surveys and interviews, allows you to create a strong target audience persona. Target people you know will be interested in your service. If you try to talk to everyone in marketing, you will have a difficult time reaching anyone. However, if you target your ideal buyer, you will be able to make the most of your marketing budget while also attracting and retaining more customers. Ignore Reviewing Your Competitors Many small business owners avoid keeping track of their competitors, which can be considered small business marketing mistakes. However, examining your competitors can provide you with a thorough understanding of your customers. This could be your hidden weapon. There are mainly two types of competitors: Direct competitors. Indirect competitors. Ignoring your competitors is akin to ignoring your customers. Examine your competitors' marketing efforts, successes, and failures, and never replicate them in your business practices and allocate your marketing resources to find new customers. SpyFu, Facebook Ad Library, and Google Alert all allow you to view your competitors' marketing campaigns. To put it concisely, investigating what your competitors are doing or not doing, determining what they plan, what their next move will be, and analyzing their strategies may provide you with valuable insights to use for your benefit. This clears that ignoring reviewing your competitors can be one of the pre-eminent small business marketing mistakes. Running a business is full of mistakes, especially when it comes to marketing. However, knowing the errors and rectifying them timely is the key to success. In the above article, I have listed seven essential small business marketing mistakes to be avoided. FAQs: What are some marketing mistakes? Here few common marketing mistakes to avoid: Not having written marketing planning. No systematic marketing budget. Lack of strong online presence. Not knowing marketing metrics. No emphasis on valuing the current customers. Not targeting the right audience. Ignore reviewing your competitors. What problems are small businesses facing? Major problems faced by small businesses are: Money management. Maintaining online presence. Lack of proper marketing strategy and planning. Obtaining and keeping customers. Quality and growth must be balanced. How do you avoid marketing mistakes? Marketing mistakes can be avoided by proper planning in every aspect of the business. Do thorough marketing research, focus on your potential customer’s needs, track your performance, and more. These are a few ways you could avoid marketing mistakes by being a little cautious. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are some marketing mistakes?", "acceptedAnswer": { "@type": "Answer", "text": "Here few common marketing mistakes to avoid: Not having written marketing planning. No systematic marketing budget. Lack of strong online presence. Not knowing marketing metrics. No emphasis on valuing the current customers. Not targeting the right audience. Ignore reviewing your competitors." } },{ "@type": "Question", "name": "What problems are small businesses facing?", "acceptedAnswer": { "@type": "Answer", "text": "Major problems faced by small businesses are: Money management. Maintaining online presence. Lack of proper marketing strategy and planning. Obtaining and keeping customers. Quality and growth must be balanced." } },{ "@type": "Question", "name": "How do you avoid marketing mistakes?", "acceptedAnswer": { "@type": "Answer", "text": "Marketing mistakes can be avoided by proper planning in every aspect of the business. Do thorough marketing research, focus on your potential customer’s needs, track your performance, and more. These are a few ways you could avoid marketing mistakes by being a little cautious." } }] }

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How to Apply a Tax to an Invoice

Article | August 5, 2021

There are currently millions of pages of legal tax law on the books, creating challenges for business owners of all stripes. Even those with relatively “simple” business models are often wondering whether they are paying their taxes correctly and on time. One of the most common challenges faced by business owners is whether or not to apply taxes to an invoice. Invoices often represent a significant portion of all financial transactions. When you issue one, does this create a tax obligation for the issuer? The recipient? Both? Neither? Unfortunately, the answer to this question is one that is highly situational. Whether you need to pay taxes on an invoice will depend on the legal status of both parties involved, the nature of the invoice itself, and a variety of other factors. Having accurate and correctly taxed invoices will help your business improve its reporting and payment cycles, along with other functions like invoice factoring. Because applying taxes to an invoice can be difficult for some people, you may want to consider working with a professional accounting firm.

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Top 12 Email Marketing Tips for Small Businesses

Article | August 5, 2021

The world of marketing has changed with the advancements of modern technology. Today’s marketers use several digital platforms to outreach their prospects. Are you a small business owner and hesitant to try email marketing? Let me ease you with successful email marketing tips for small businesses. Email marketing is the best marketing channel to drive leads. Email marketing remains a popular and lucrative medium yet underrated business expansion techniques with varied mediums to share your information and news. With varied mediums to share your information and news, email marketing remains to be popular and lucrative medium yet underrated business expansion techniques. Many small business owners are under the impression that email marketing is ineffective and is for the big business owners, still small business owners can gain a lot from email marketing. Email marketing is the most effective marketing channel for connecting with the audience. To reap -a high ROI, it is time to bring these email marketing techniques to practice. Why is Email Marketing Important for Small Business? Start-up businesses and small businesses are low on budget and cannot afford to spend thousands of dollars on costly marketing platforms. But aggressive marketing strategy is required to reach maximum people and appear on SERP. Here is the important part of an email, email marketing is cost-effective and engaging new customers as well as retaining the loyalty of older customers. In addition, email marketing is a transparent and honest form of marketing tool. Email marketing fulfils small business needs by helping to reach your target customers, send personalized messages based on customer actions, and promote relevant services to them. Email is extremely versatile and allows marketing, relationship building, and expanding your customer base with well-planned small business email campaigns. As per data from Pew Research, about 92% of adults in the United States use email. Thus, if you want to be competitive in digital marketing, you must take up email marketing. Email Marketing Benefits for Small Business Email marketing benefits your small business in many ways. Here are few ways where it can help you. Email marketing can be personalized for your leads, and in turn it gives a boost to your sales. It is easy to set up. It can be automated, saving you time. You can segment your audience and share semi-personalized emails to them, like sending targeted emails to your audience. You can send promotional emails or new releases. It helps in building a relationship with your leads. Lead generation and lead nurturing. Here are the top 10 email marketing tips for small businesses to enhance the performance of your next marketing campaign. Top 12 Email Marketing Tips for Small Businesses Stay compliant When using email marketing, it is important to be compliant with the CAN-SPAM Act. As per the CAN-SPAM Act, consumers are protected from getting unsolicited emails. Make sure you use the opt-in and opt-out form on your website, where users can choose to subscribe and unsubscribe at their will. Be sure to send emails only to people who have subscribed to your email list. It will help if you abide by the guidelines to avoid any significant fines and other sanctions in case you miss. Personalize your emails When sending an email, keep the style and tone friendly and go beyond just using the subscriber’s name in addressing or subject line. You can follow few more personalized techniques, such as Send anniversary emails. Send behavior-triggered emails. Send personalized videos. Segment your audience and then send personalized emails to give a personal touch and grab their attention. This way, email marketing strategy for small businesses will be more effective. Make signup easy Registration is the most important step among email marketing techniques. Make signup on your website as easy and as accessible as possible. Use an embedded signup form to make the registration easy. Include signup forms on your homepage, blogs, contact page, and your footer, and other places of the site where customers are likely to visit. You can collect all their details and offer them special discounts. This step will help you build a quality email list and capture contact information about the interested audience. Segment your email list This step is one of the significant steps of email marketing tips for small businesses. Once your email list is ready, segment them based on customers’ interest and their characteristics. Segment your list according to your customer’s age, preferences, location, and previous purchases made. A segmentation list is important because each customer differs from the other, having unique needs. Now send a personalized email with special offers and discounts as per these segmented lists. Creating your email segment list will enable you to drive more ROI and effectively target your audience. Write captivating subject lines The subject line of an email is a very crucial aspect of email marketing. It is an important part of the email. Create a stunning and catchy subject of the email because it acts as the first impression on the user. Make sure to keep the subject line short and specific. Try to generate unique and impressive subject lines that raise curiosity and trigger recipients to open an email and not take the chance of missing it. Once you develop a good number of ideas on the subject line, you can go for the A/B testing method. Promotional emails Promotional emails provide special offers and discounts to attract subscribers and customers for your services or products. The main aim of sending promotional emails in email marketing is to convince customers to make purchases. Promotional email offers incentives to drive revenue and sales for a business. Promotional email content and design should be focused on persuading the recipient to act. Make your emails mobile-friendly and optimized for purchases Around 70% of the population use a smartphone for the maximum of their activities, so it is necessary to make sure your emails are mobile optimized. Make sure your email marketing campaign is mobile-friendly and is an effective email marketing technique for small businesses. Format the content of the email correctly and ensure its adaptability to several applications, regardless of where it’s being used (desktop, tablet, mobile) or on which browser. It is important to analyze open-rate, unsubscribe rate, click-through rate, and user action rates for your small business email campaign. This is one of the trendiest and highly in-use email marketing tips for small businesses to gain success . Automated emails Make sending automated emails for small businesses a top priority in 2021. Email automation saves a lot of time. Once an automated email campaign is set, it sends automated relevant emails to the users when a specific trigger is met. Sending automated emails is one of the best email marketing tips for small businesses and is a powerful email marketing technique. Set up an automated welcome email for new subscribers, which will help you to build trust with your new customers. You can make use of email marketing software options to automate B2C and B2B email marketing tasks. Through automated emails, you reach to right people with the right message and at the right time for your small business marketing. Make your emails easy to read/scan Your subscribers are busy people, so make sure your emails are easy to read, not very lengthy, and stick to your user's experience theme. Users will open your email and scan it without spending a lot of time reading the full content of your email. Make sure your content is interesting crisp, and stands out. Use valuable text in the form of bullet points, subheadings, keywords or gifs, or infographics that cover the maximum of your valuable content in just one look. This email marketing tip for small businesses gives your email a chance to stand out from other emails in the client’s list. Design your emails around your brand Design your email that reflects your brand. Make sure your email is instantly recognizable. Follow your brand guidelines for font, image, styles, color palette, and make sure they are consistent with your brand. To make your emails user-friendly, use similar elements as per your website design. Track engagement and monitor results You will be able to send the right information to the people who are engaged the most, which is possible only when you track the engagement. It is important to track various metrics, monitor your email campaign’s success, and take corrective measures required to improve the success. Small businesses need to track the below metrics for their email campaigns: Open rates Click-through rates Conversion rates Referral traffic Bounce rates Unsubscribe rates Monitoring results is a continuous ongoing process. First, monitor the analytics information in email marketing to know what works and what does not. Be consistent with your editorial calendar Be consistent in sending emails to customers from your email list. You can do this by creating a schedule for your email campaign that helps you plan and execute your marketing campaigns. Be sure to contact your recipients more than once a month to keep them interested and subscribed. Not hearing from you for a longer duration hampers the email campaign leading to a significant drop in the subscriptions. Observe consumer behavior and tailor your plan accordingly. Wrapping Up Email marketing is one of the best ways to reach target customers, keep customers informed, and prospects engaged affordably and easily. Email marketing techniques are one of the most effective and beneficial marketing strategies for small businesses to improve their ROI, increase customer engagement, generate leads, and grow business. To launch an email marketing strategy for your small business, pair it with the above email marketing tips for small businesses and benefit from successful email campaigns in 2021. Frequently Asked Questions: What are the types of marketing emails? Email marketing is nothing but sending commercial emails to promote services or products and develop relationships with potential customers or existing clients. There various types of emails sent are welcome emails, promotional emails, lead nurturing emails, email newsletter, sponsorship emails, transactional emails, brand story emails, and many more. Every brand is different, so tailor your email marketing strategy accordingly. Why small businesses need email marketing? Email marketing helps small businesses increase brand awareness and credibility, contact customers, and provide them with up-to-date information about your business. Email marketing helps to generate leads and turn them into sales. The biggest benefit email marketing offers to small businesses is that it allows reaching the right audience at the right time. Is email marketing still effective for small businesses? Often small business owners are under the impression that email marketing for small businesses is not effective, and it is just for big business owners. On the contrary, email marketing is the most impactful marketing channel for small businesses connecting with the audience. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the types of marketing emails?", "acceptedAnswer": { "@type": "Answer", "text": "Email marketing is nothing but sending commercial emails to promote services or products and develop relationships with potential customers or existing clients. There various types of emails sent are welcome emails, promotional emails, lead nurturing emails, email newsletter, sponsorship emails, transactional emails, brand story emails, and many more. Every brand is different, so tailor your email marketing strategy accordingly." } },{ "@type": "Question", "name": "Why small businesses need email marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Email marketing helps small businesses increase brand awareness and credibility, contact customers, and provide them with up-to-date information about your business. Email marketing helps to generate leads and turn them into sales. The biggest benefit email marketing offers to small businesses is that it allows reaching the right audience at the right time." } },{ "@type": "Question", "name": "Is email marketing still effective for small businesses?", "acceptedAnswer": { "@type": "Answer", "text": "Often small business owners are under the impression that email marketing for small businesses is not effective, and it is just for big business owners. On the contrary, email marketing is the most impactful marketing channel for small businesses connecting with the audience." } }] }

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Top 8 Small Business Marketing Ideas to Propel Your Business

Article | August 5, 2021

We have more upcoming business challenges for 2021 now that the year 2020 has passed. Therefore, we ought to be prepared with some power-packed small business marketing ideas for the upcoming year. Starting a business, no matter how big or small, is easy; the real challenge is keeping it running smoothly and efficiently. Marketing is critical to the smooth operation of a business. Marketing is an essential component of any business for it to thrive. Marketing allows you to establish and promote your brand, generate sales, generate leads, and so on. It isn’t easy to implement the right marketing strategies for a business. Furthermore, due to limited resources, implementing the right marketing ideas for small businesses is more difficult. Whether you are starting a new business or already have one, it is critical to have an online presence for marketing and brand awareness. Before we get into the meat of this blog, let me clarify a few concepts for a better understanding of business marketing. Importance of marketing for small businesses Marketing is critical for the success of small businesses. Without proper marketing, your reach is extremely limited. Marketing has a long-term impact on your company. It increases sales, helps businesses grow and engages customers. All this necessitates careful planning. Planning entails deciding on the best platform and tools for marketing your company. Develop a marketing plan A marketing plan is a detailed plan that outlines the advertising strategy used to generate leads and reach the target customer and market. It collects various marketing strategies used to promote a company, its products, or services. Thus, preparing a marketing plan is very important to set small business marketing ideas. Knowing your audience, spelling out marketing and promotional strategies, creating buyer personas, generating leads and demands, generating web traffic, , and converting leads to sales, are all part of a marketing plan. It is of utmost importance to keep marketing trends in mind and carry out a marketing plan. Benefits of a marketing plan A marketing plan brings everyone on the same page. Makes marketing strategy documented and easy to consult. It makes it easy to evaluate new opportunities. It gives a better understanding of your marketing strategy. Helps in making the right decision for your business or marketing. Having a plan implies that your objectives are measurable. It enables your business to be proactive and aligned with its vision and goals. There are plenty of small business marketing strategies available for your business. I will assist you in selecting the best ones for your business's success by providing you with a few small business marketing ideas. Top 8 small business marketing ideas Know your audience How would you identify your business's target audience? Any marketing technique aims to attract customers to their brands, but not everyone can be a buyer. For your product or service, you must concentrate on a specific target audience. However, this necessitates some market research, which will assist you in identifying your business's niche. Market research entails gathering information from customers, such as what motivates them to make a purchase decision? What are their requirements? What do they expect from a service provider or a product vendor? Emphasize search engine optimization (SEO) Search Engine Optimization (SEO) optimizes the content on your website. . It is popular and preferred by business owners because organic content is a free source of high-quality traffic and internet searchability. You can bring in more traffic to your content and more leads only through SEO. Top ranking achieved through SEO promotes your website 24 hours a day, seven days a week, where Google searches occur 60,000 times per second. However, reaching the top ranking necessitates a significant amount of effort. SEO is a long-term marketing strategy with remarkable long-term returns. Here are few tips to be kept in mind for the success of optimizing your content via SEO: Produce high-quality content on hot topics in your niche. Create content that focuses on relevant and valuable keywords. Optimize your header tags so that search engines capture your pages. Include your primary keywords in all your website's landing pages, titles, meta descriptions, and so on. Use internal linking that helps search engines crawl and index your pages. Optimize meta descriptions. Reduce page load time by optimizing your website's images. Concentrate on generating backlinks. Use engaging videos to connect Customers are getting video savvy on the social media platform. Videos develop a personal connection with the viewers or clients, and in this age of social distancing, it has proved to be a blessing for business marketers. Videos play a key role in brand awareness of the business. People with short attention spans are drawn to videos (everybody). Video marketing is also done with a limited budget; therefore, it is one of the best small business marketing ideas. Marketing teams use video marketing as a strategy to create, curate, and use videos for marketing their products or services to their target audience. However, the goal is to keep audience members engaged with the brand in a simple and easy-to-digest manner. YouTube receives five billion video views per day. Besides, the average viewing session is 40 minutes per day, a 50 percent increase year over year. Other platforms for live videos, such as Facebook and Instagram, are also very popular. Facebook live videos have a 4.3 percent engagement rate, while non-live videos have a 2.2 percent engagement rate. People watch 16 hours of online video per week on average, a 52% increase over the last two years. Viewers retain 95 percent of a message when they watch it in a video versus 10% when they read it in text. Social video generates 1200 times the number of shares as text and image content combined. Optimize your marketing technology stack The marketing technology stack is a collection of technologies used by marketers to optimize their marketing processes throughout the customer lifecycle. Implementing a marketing technology (Martech) stack allows you to leverage and improve your marketing activities. Benefits of optimizing Martech Marketing teams can streamline workflows. Martech tools reduce internal friction. Allows all departments to work together towards common goals. Marketing technologies help simplify complex processes, measure the impact of marketing activities, and drive more efficient spending. Make social media significant for the promotion Social media networks have transformed the face of marketing and are one of the powerful marketing business tools. According to Global WebIndex research, approximately 53.6 percent of the world's population uses social media. The average daily usage is two hours and twenty-five minutes. The social media platform is the cheapest and most effective for small business advertising. Social media helps you increase your domain authority, brand awareness, improves search engine ranking, and offers higher inbound traffic, among many more. As a small business owner, you just need to invest your time and effort into it. Use relevant hashtags in the post. Visual content (high-quality and eye-catching) along with text. Encourage comments on your posts. Find your brand voice. Make use of influencer marketing. Social media proved to be encouraging small business marketing ideas. Automate your important marketing channels When it comes to simple marketing ideas, automation is the best solution because it streamlines marketing processes. Thus, businesses need to leverage the automation of marketing channels to reduce manual tasks and save time. Marketing automation is done by: Repetitive tasks such as email and website actions can be automated. Marketing process effectiveness measurement. This results in increased operational efficiency. Also helps to increase your revenue. Creating a schedule for social media posts. Marketing automation integrates all business channels and outreach into a single customer database. Automation turned up as one of the key trends in B2C business. Marketing automation makes small businesses competitive. AI is also a part of marketing automation and is often used in marketing efforts where speed is essential. Marketing automation is feasible for small business ideas. Looking at all the above advantages, there is a growing need for automation as a small business marketing idea. Optimize your content for voice search Voice search uses voice technology that allows users to perform searches on a device simply by speaking into it; the device could be a smartphone, a computer, or a smart home assistant (like Amazon Alexa, Siri, Cortana, and Google home). Voice search has grown in popularity in recent years. For instance, voice input now accounts for 50% of all searches. As a result, now is the time to optimize your web pages for the same. The year 2020 predicted the widespread use of voice search, but 2021 is when consumers are using this technique via voice-enabled devices during the pandemic. Small businesses have a real opportunity to capitalize on a local search through voice. Companies that want to stay ahead of the curve in digital marketing are already implementing a voice search strategy. Small business owners can take advantage of such popular marketing technology trends. Send and respond to review the request and perform referral marketing Customers trust and rely on the reviews and customer’s feedback. Thus, encourage customers to share their experience with the products or services that the company is offering. Customer feedback acts as social proof that your customers trust. The reviews or testimonials could be positive or negative, but it surely helps businesses to improve their business or marketing strategies. Send review requests via text or email that will make the process easy for customers. However, it is equally important that you also respond to the reviews. Responding to reviews can help your business rank higher in search engines. Small businesses often think referral marketing is not their cup of tea and is meant for large businesses. However, small businesses have a lot more to gain from it as it is one of the best ways for lead generation. A referral is nothing but someone you know recommending the product or service to their known or friends. This marketing idea acts as a promotional channel for small businesses. Everything is going online, and digital marketing is booming. Since you are now aware of marketing ideas for small businesses, you are only one step away from putting them into action and reaping the benefits of the above marketing ideas. FAQ’s What are the best marketing ideas for a small-scale business? The best marketing ideas for a small business include social media, search engine optimization, referral marketing, market automation, etc. Why is marketing strategy important for small businesses? How you communicate your value to others is defined by your marketing strategy. Small businesses must improve their positioning. A marketing strategy will help you make sound decisions. How to calculate the online growth of small business? Companies should have year-over-year growth of between 15% and 45 percent as a general benchmark. According to a SaaS survey, companies with less than $2 million in annual revenue grow faster. When you have a diverse audience base, you have all necessary processes in place that show the online growth of the small business. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What are the best marketing ideas for a small-scale business?", "acceptedAnswer": { "@type": "Answer", "text": "The best marketing ideas for a small business include social media, search engine optimization, referral marketing, market automation, etc." } },{ "@type": "Question", "name": "Why is marketing strategy important for small businesses?", "acceptedAnswer": { "@type": "Answer", "text": "How you communicate your value to others is defined by your marketing strategy. Small businesses must improve their positioning. A marketing strategy will help you make sound decisions." } },{ "@type": "Question", "name": "How to calculate the online growth of small business?", "acceptedAnswer": { "@type": "Answer", "text": "Companies should have year-over-year growth of between 15% and 45 percent as a general benchmark. According to a SaaS survey, companies with less than $2 million in annual revenue grow faster. When you have a diverse audience base, you have all necessary processes in place that show the online growth of the small business." } }] }

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