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5 DIY strategies for marketers at small businesses

May 16, 2022 | 197 views

5 DIY strategies for marketers

Getting the most out of your small business marketing.

Small businesses are no strangers to bootstrapping their way to success. For marketers in these organisations, doing more with less is an art form. Which is only more impressive when you consider that a third of these companies spend less than $10,000 annually on advertising, according to a survey from The Manifest.  For marketing professionals who are employed by small businesses, the challenge is to make their brand stand out, drive traffic and build customer loyalty — with a fraction of the money, time and resources of larger competitors.

Fortunately, small businesses don’t need big marketing budgets or agency support to win in marketing and help their businesses stand out. By focusing on the following five potent do-it-yourself marketing strategies — and armed with the right tools — scrappy marketers at small businesses can pack a bigger punch, where it counts most.
Create a marketing plan.

What might seem like a must-have for marketers at well-established, large enterprises can often slip through the cracks for small business marketers. Ironically, no one needs a marketing plan more than small business marketers. A solid plan holds the power to align all team members around the same goals and strategies and channel every last dollar and hour of labour to the places where they will have the biggest impact.

A strong marketing plan will include a few critical components. It should start by stating the brand’s unique selling proposition and the benefits it offers to customers. This should be followed by a definition of the brand’s pricing and positioning strategy, which will help to inform everything that comes next.

With these two foundational pieces in place, marketers can proceed to outline the distribution methods they will use, how they will manage transactions with customers, sales strategies and advertising and promotional strategies. Through this process, the small business’s promotional plans become far more targeted and cost-effective and success becomes much easier to determine.

“While small businesses often have minuscule (or non-existent) promotion budgets, that doesn’t mean that small businesses can’t design and implement effective promotion plans,” says Susan Ward at The Balance Small Business. “No business is too small to have a marketing plan.”


Look to social media, email and video.

Any marketer at a small business who is unsure of where to start should consider social media and email — which are known for their low cost and high impact — and even video, which can be affordable with the right tools. The fact that 7 out of 10 small businesses use Facebook, half use Twitter and Instagram and 64% use email marketing, is a testament to how cost-effective these channels can be.

Small businesses can get a tonne of marketing mileage out of social platforms’ free features. They can connect directly and interact with their audiences, respond to questions, run online events and keep customers updated on their offerings. No wonder, then, that small businesses name social media as their biggest opportunity for brand awareness and their most effective medium for increasing sales and revenue.

Of course, each network comes with its own idiosyncrasies. Tweets need to be short and punchy, relying on links to provide additional information, while Facebook allows for longer posts. Instagram is highly visual. LinkedIn is professional, making it a good place for stats and Infographics.

For as old as email is, it is still one of the most cost-effective ways for small businesses to drive loyalty with current customers and pull in new ones. Using plain old email or affordably priced email automation tools, even the smallest operation can blast out messages to thousands of customers about upcoming promotions, offers for helpful pieces of content or announcements for new product releases. No wonder over half of small businesses plan to increase their email marketing spend this year, according to the Manifest report.

That being said, the one challenge that small businesses face in social media, email and video is in providing a steady stream of compelling content that users have come to demand. This is where having the right user-friendly tools — like Adobe Spark — becomes key. Spark allows a single marketer to create visually striking social images, web pages or short videos in mere minutes to quickly fill a social media feed or email blast with well-designed content that looks like it was designed by a pro.

Similarly, for small businesses struggling to produce quality video on a budget, Adobe Premiere Rush has quick and easy video-editing tools that are a godsend, including a host of video effects and the ability to work across video captured on a phone, tablet or desktop. These tools allow marketers to execute great-looking DIY marketing campaigns on social, email and video without relying on external agencies or contractors.


Cross-promote within and leverage the community.

Finding synergistic opportunities with adjacent companies or organisations can greatly magnify marketing efforts beyond what a single company can accomplish. Often, cross-promotions allow a small business to split promotional costs, reach a larger audience and mine the expertise another company may have.

The same could be said of partnering with or sponsoring local groups or charitable causes. This usually generates instant positive brand association for a small business — customers like companies that give back — and provides an opportunity for connection.

Tools like Adobe Spark and Adobe InDesign make it possible to churn out the supporting assets — like event newsletters, posters, social posts and emails — that these opportunities require and that drive traffic to the brand. Don’t forget to check out Adobe Stock for the right images to really make your content stand out.
Beef up your website.

Now that you’re driving traffic to your site, make sure there is something there for your visitors to see and do. The data shows that responsiveness, speed and rich, valuable content are critical to getting people to convert — whether that’s filling in a form, making a purchase or clicking through to another page.

Every small business should also invest in a responsive website. Mobile-friendly sites are a must, according to 72% of users, while those who encounter non-mobile-optimised sites are five times more likely to abandon the site altogether.

Bottom line: mobile or non-mobile site visitors need to be able to find what they’re looking for as easily as possible. All layouts and navigation should be optimised to this end. The same goes for page load times. If a page takes more than three seconds on average to load, more than half of visitors will abandon it. So smart small businesses should invest ample time to optimise their site, including images, to shrink page load times.


Re-purpose, re-purpose, re-purpose.

Great content means an investment of time, talent and money. Maximise that investment by finding ways to re-use, recycle and reimagine content. For example, a blog post can be re-purposed into an infographic. An infographic can be re-purposed into a dozen social media images or a motion graphic video.

When a small business has access to quick and easy tools like those in Adobe Creative Cloud (including Spark, Premiere Rush and InDesign), this kind of re-purposing can be done DIY by a small (or even one-person) team, reducing the need to draw on more expensive contractors or agencies.


Doing more and doing better, with less.

These five strategies will do wonders for marketers at small businesses with limited resources — not only by allowing them to deliver more with what they have, but also by empowering them to put those efforts in the right place to maximise the return on their investment.

Read more about how Adobe Creative Cloud for teams, with access to Spark, Premiere Rush, InDesign and more, can make marketing easy and cost-effective for your small business.

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Sustainable E-commerce for SMBs: Events to Attend in 2023

Article | September 30, 2022

Discover the must-attend events for SMBs in 2023 and gain valuable insights, strategies, and networking opportunities to propel your business forward. Stay updated with the latest trends in the e-commerce industry. Contents 1. Introduction 2. Top events e-commerce SMBs must attend in 2023 2.1 Ecom Sweety 2.2 Retail Innovation Conference & Expo 2.3 Grow NYC Summer 2.4 Online Retailer Conference & Expo 2023 2.5 The eCommerce & Omnichannel Conference 2.6 White Label World Expo 2.7 Paris Retail Week 2.8 Ecommerce Expo 2.9 E-commerce Expo Asia 2.10 White Label World Expo Europe 3. Key Takeaways 1. Introduction In the ever-evolving realm of e-commerce, sustainability has emerged as an indispensable concern for small and medium-sized enterprises (SMBs) spanning diverse industries. Moreover, SMBs increasingly recognize the importance of integrating contemporary practices into their online operations. Thus to stay informed and inspired, attending industry events is critical. This article will explore a meticulously curated list of top e-commerce conferences and events in 2023. These exceptional gatherings proffer invaluable insights, unparalleled networking prospects, and pragmatic strategies enabling SMBs to flourish while keeping them updated on the digital marketplace. 2. Top events e-commerce SMBs must attend in 2023 2.1 Ecom Sweety June 01-03, 2023 | Miami The Ecom Sweety event offers valuable growth strategies, networking opportunities, memorable experiences, inspiring stories, and impactful insights to fuel your success throughout the year. Attendees will learn to boost conversions for their Shopify stores, harness the potential of long-form video content to drive brand growth, leverage customer reviews for maximum impact, enhance customer retention, and build a strong social presence. This event brings together a community of accomplished women who have mastered the art of e-commerce, providing a unique opportunity to learn from their experiences and expertise. Join this powerful group and gain actionable strategies to propel your e-commerce journey to new heights. 2.2 Retail Innovation Conference & Expo June 13-15, 2023 | McCormick Place, Chicago The Retail Innovation Conference & Expo is a captivating event in the world of retail innovation to discover the brightest minds in the retail industry as they showcase their groundbreaking ideas in action. The event provides valuable insights from emerging brands that have successfully embraced new consumer behaviors and thrived amidst industry disruptions. Expert speakers will share their knowledge about traditional omnichannel brands, thriving marketplaces, trailblazing direct-to-consumer (DTC), and consumer packaged goods (CPG) brands to navigate this new era of connected commerce. This event goes beyond simply hearing about the latest trends and innovations; attendees will have the opportunity to experience them firsthand. 2.3 Grow NYC Summer July 11, 2023 | Center415, NY The Grow NYC event brings together hundreds of direct-to-consumer (DTC) founders and growth marketers to share their experiences and insights. Attendees will have the valuable opportunity to learn from successful growth marketers who will discuss what has been effective in their campaigns, companies, and careers. In addition, the event will cover emerging trends and strategies in the e-commerce industry, providing attendees with valuable knowledge to stay ahead in the ever-evolving digital landscape. In addition to learning from industry experts, Grow NYC offers ample networking opportunities, allowing participants to establish numerous new connections and generate potential business leads. 2.4 Online Retailer Conference & Expo 2023 July 19-20, 2023 | ICC Sydney The Online Retailer Conference & Expo is a premier event in the e-commerce industry, providing valuable strategic insights, solutions, technologies, and connections that drive positive outcomes for businesses at any stage of their online retail journey. With a diverse range of exhibitors, attendees, partners, and industry colleagues, the event offers a dynamic and enriching experience for all participants. Whether knowledge, networking opportunities, or industry expertise, the Online Retailer Conference & Expo is the perfect destination to explore the latest trends and establish meaningful connections in the ever-evolving world of online retail. 2.5 The eCommerce & Omnichannel Conference August 21-24, 2023 | The Sheraton, Boston This four-day event offers participants an opportunity to learn from some of the most successful retailers in America and gain insights into how they have achieved profitability through disruptive strategies and innovative ideas. Attendees can expect a wide range of topics to be covered, including finding the right balance between innovation and commercial success, implementing customer acquisition strategies in the new era of privacy and rising costs, embracing hybrid retail models, and aligning customer experience with the brand promise, among many others. By participating in this event, attendees can gather valuable knowledge, strategic takeaways and foster meaningful connections to fuel their growth and ensure success in their endeavors. 2.6 White Label World Expo August 29-30, 2023 | NY The White Label World is the ultimate gathering for leaders, entrepreneurs, online sellers, retailers, and distributors worldwide. This event brings together business owners, e-commerce professionals, and startup owners in a comprehensive expo. With thousands of online sellers, suppliers, and buyers in attendance, it provides a unique opportunity to connect, interact, and experience a wide range of products firsthand. Attendees can exchange ideas, seek business advice, explore sourcing opportunities, and stay updated on the latest product trends. In addition, the event features insightful discussions on industry trends, strategies for building your brand online, and practical advice for scaling your business. Expert speakers share their knowledge and expertise, providing attendees with valuable insights and resources to succeed in the competitive e-commerce and retail space. 2.7 Paris Retail Week September 19-21, 2023 | Paris, France Paris Retail Week is a leading event in the field of omnichannel commerce, bringing together renowned brands, retailers, and solution providers. It serves as a platform for attendees to discover industry trends, explore innovative practices, and address crucial questions. With insights from both French and international speakers, participants will gain inspiration and practical solutions to enhance their businesses. By understanding emerging trends and exploring sector innovations, companies can elevate their operations and stay ahead of the competition. The event also offers valuable networking opportunities, enabling professionals to connect with peers and engage with the wider retail ecosystem. 2.8 Ecommerce Expo September 27-28, 2023 | London, UK The E-commerce Expo is the largest event in the UK dedicated to retail, e-commerce, and marketing technology. With over 11,000 retailers & brands and 300 leading solution providers in attendance, it is a must-attend event for industry professionals. The expo offers a unique opportunity to hear from renowned retail and brand leaders who provide services and solutions crucial to business strategies and achieving 2023 goals. The event covers a wide range of emerging e-commerce themes and topics, bringing together retailers, brands, agencies, media owners, and technology providers. Over the course of two days, attendees can participate in one-to-one meetings, multi-track conferences, and networking sessions, enabling valuable connections and knowledge sharing. 2.9 E-commerce Expo Asia October 11-12, 2023 | Marina Bay Sands, Singapore The E-commerce Expo Asia is a premier event that brings together thousands of industry-leading providers, influential speakers, and senior decision-makers in a focused setting. It offers a unique platform for networking, attending informative e-commerce conferences, and accessing game-changing solutions to help businesses of all sizes achieve their goals. Attendees have the opportunity to connect with leading technology providers, innovative thinkers, and top marketing professionals to explore emerging trends and address critical issues in e-commerce, retail, and marketing technology. In addition, the expo showcases a wide range of innovative marketing technologies and solutions curated explicitly for marketing practitioners, specialists, and business decision-makers. 2.10 White Label World Expo Europe October 11-12, 2023 | Frankfurt, Germany The White Label World Expo presents an exceptional opportunity to become part of a thriving business community. This event provides networking opportunities with thousands of influential decision-makers and industry leaders. Attendees can gain valuable insights into the hottest products, the latest innovations, and the most effective online selling techniques to drive business growth. In addition, it offers a chance to listen to renowned international experts in e-commerce and retail as they share their secrets to success and fundamental knowledge. Stay up-to-date with the latest news and trends in the e-commerce world to ensure continuous business growth. This event is a must-attend for anyone looking to expand their network, gain valuable knowledge, and stay ahead in the competitive e-commerce landscape. 3. Key Takeaways The e-commerce industry is in a constant state of evolution, and SMBs that can adapt to the latest trends will be well-positioned for success. There are numerous e-commerce events that can help SMBs stay ahead of the curve. These events offer valuable information and resources that can contribute to the success of SMBs in the e-commerce industry. In 2023, there will be a variety of must-attend e-commerce events for SMBs, covering a wide range of topics such as digital marketing strategies, customer experience optimization, emerging technologies, and trends. Attending these events allows SMBs to learn about new marketing strategies, technological solutions, and ways to enhance their customer service. By staying informed about the latest trends and best practices, SMBs can remain competitive and adapt their business strategies accordingly. Networking with other businesses and seeking advice from industry experts can also immensely benefit businesses looking to grow and thrive in the e-commerce space.

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TECHNOLOGY, SMALL BUSINESS ADVICE

The Future of E-commerce: Trends and Innovations for SMBs

Article | July 16, 2022

Discover how emerging technologies and changing consumer behavior are shaping the e-commerce landscape, and delve into the latest trends to help your SMB thrive in the competitive online marketplace. Contents 1. Examining Current E-commerce Landscape 2. The Future of E-commerce: Opportunities and Challenges for SMBs 3. SMB E-commerce in 2023 and Beyond: Trends and Innovations to Embrace 3.1 Mobile Commerce and Optimization 3.2 Social Commerce and Influencer Marketing 3.3 Artificial Intelligence and Machine Learning 3.4 Augmented Reality and Virtual Reality 3.5 Voice Commerce 4. Final Thoughts 1. Examining Current E-commerce Landscape The e-commerce industry has undergone substantial growth and transformation in recent years, and as a small business owner, it is crucial to acknowledge the rapidly evolving e-commerce landscape. Despite recent economic challenges, global e-commerce trends persist and have the potential to shape the future. Therefore adapting to these changes has become more critical than ever, necessitating proper preparation to tackle challenges and implement suitable strategies to accommodate emerging trends and shifts. As small and medium-sized businesses (SMBs) seek avenues for future growth, it becomes evident that staying ahead in digital innovation and emerging trends allows e-commerce businesses to maintain agility and resilience. 2. The Future of E-commerce: Opportunities and Challenges for SMBs E-commerce is widely recognized as the future, a viewpoint shared by industry experts and analysts. The rise of technology and the growing popularity of online shopping have created a multitude of opportunities and challenges for SMBs. However, they also face obstacles, including fierce competition from large corporations and the need to adapt to changing consumer preferences. For instance, e-commerce giants and SMBs will increasingly compete for consumer attention, resulting in higher advertising costs and potentially lower returns on ad spend. To navigate the future of e-commerce successfully, SMBs must understand the current landscape and identify emerging trends. This involves prioritizing convenience for both merchants and shoppers, delivering immersive and engaging shopping experiences, and facilitating seamless interactions across multiple channels in a consistent and user-friendly manner. Despite these challenges, SMBs have numerous opportunities to thrive in the ever-evolving e-commerce landscape. 3. SMB E-commerce in 2023 and Beyond: Trends and Innovations to Embrace Small business owners must prioritize creating engaging and efficient online shopping experiences as consumers increasingly use e-commerce platforms for their shopping needs. To maintain a competitive edge, businesses must be well-prepared and implement strategies that align with emerging trends and changes. Therefore, it is critical to identify which e-commerce advancements will persist and comprehend how digital technology innovations will shape the future of small businesses. By staying informed and adapting accordingly, businesses can flourish in the evolving e-commerce landscape. 3.1 Mobile Commerce and Optimization Given the increasing use of smartphones for online activities, small e-commerce businesses must prioritize mobile-first strategies to cater to the growing mobile traffic. Recent figures revealed by eMarketer Insider Intelligence estimated that mobile commerce sales are projected to exceed $510 billion in 2023 and $710 billion in 2025. Mobile peer-to-peer (P2P) payment systems have enhanced the convenience of conducting business transactions through smartphones, while SMS marketing has simplified customer engagement to drive repeat business. However, mobile users highly value convenience, digital payment capabilities and expect a seamless experience. Therefore, SMBs must optimize their websites and platforms to deliver smooth mobile experiences, which entails implementing responsive web design and incorporating mobile payment options. 3.2 Social Commerce and Influencer Marketing Social media platforms have emerged as influential tools for e-commerce, ranking as the second most popular method for global consumers to search for products to purchase. Establishing a presence on social media has become essential for any business's marketing strategy. Advertising capabilities on major social platforms continue to expand, allowing brands to connect effectively with new customers. SMBs must leverage social commerce by creating compelling content, collaborating with influencers, and utilizing social media platforms to showcase their products and engage with customers. Partnering with influencers boosts sales, while brands can gain followers and expand their reach. Social commerce also enables improved brand-to-consumer communication and enhances customer engagement. 3.3 Artificial Intelligence and Machine Learning Artificial intelligence and machine learning technologies are revolutionizing e-commerce operations. The combination of ML, AI, and big data goes beyond automation, enabling the automatic optimization of processes that require significant time and effort or are otherwise not feasible. One significant area where AI and ML are expected to impact is enhancing e-commerce personalization, delivering customers a superior shopping experience. SMBs can leverage AI-powered chatbots to improve customer support and offer personalized recommendations based on customer behavior. By employing machine learning, SMBs can gather and analyze data to personalize the shopping experience, carry out targeted marketing campaigns, optimize pricing, plan merchandise supply, and gain valuable customer insights. The implementation of AI and ML solutions has the potential to streamline processes and enhance the overall customer experience. 3.4 Augmented Reality and Virtual Reality Augmented reality (AR) and virtual reality (VR) technologies are revolutionizing the future of e-commerce by offering immersive experiences to customers. SMBs must leverage AR and VR to enable customers to visualize products in real-world settings, engage in virtual try-on experiences for fashion items, or explore physical spaces virtually. These technologies allow customers to interact with products and environments digitally, providing a better understanding and feel for the items without physical interaction. For example, customers can see how a T-shirt would look on them or visualize how a piece of furniture fits in their room before making a purchase. This empowers consumers to make more informed decisions, leading to reduced product returns. By integrating AR and VR into their e-commerce platforms, SMBs can enhance customer engagement, deliver a unique shopping experience, and ultimately drive sales growth. 3.5 Voice Commerce In 2023, a growing number of consumers are becoming increasingly comfortable using voice-assisted technologies for their daily tasks. It is no longer inconceivable to envision customers ordering products and making purchases by simply using their voice and asking for product recommendations instead of manually browsing various product collections and sizes. This trend not only saves time but also enhances the immersive shopping experience. As a result, voice commerce is gaining significant momentum, so small e-commerce businesses must embrace voice search as part of their strategy to enhance the customer experience, boost sales, and gain a competitive edge. In addition, SMBs must optimize their e-commerce platforms for voice search, allowing customers to make purchases effortlessly through voice commands. By incorporating voice technology, businesses can provide a seamless and convenient shopping experience that aligns with evolving consumer preferences. 4. Final Thoughts The future of e-commerce presents numerous opportunities for SMBs. As technology continues to advance and consumer behavior evolves, it is essential for small businesses to adapt and embrace emerging trends and innovations that shape the e-commerce landscape. By staying informed and proactive, SMBs can position themselves for success in the ever-changing digital world. Looking towards 2023 and beyond, small and medium-sized businesses (SMBs) in the e-commerce industry must adopt a flexible and innovative mindset to stay ahead of the competition and seize new opportunities. Therefore, it is critical to keep up with the latest industry developments, invest in appropriate technologies, and prioritize customer satisfaction for success in this rapidly-changing environment. By taking these steps, SMBs can establish their foothold in the highly-competitive e-commerce industry and thrive in the digital age.

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TECHNOLOGY, SMALL BUSINESS ADVICE

Scaling SMBs: Best E-commerce Strategies to Grow Your Online Business

Article | July 14, 2022

Learn how SMB e-commerce can overcome unique challenges when scaling operations effectively. Explore a strategic approach towards sustained growth, profitability, and competitiveness in the long run. Contents 1. Scaling E-Commerce Operations for SMBs: Challenges 2. A Strategic Approach towards E-Commerce Growth Strategies 2.1 Assess Current E-Commerce Strategy 2.2 Expand Product Line 2.3 Optimize Customer Experience 2.4 Leverage Data and Analytics 2.5 Implement Tracking and Automation 2.6 Outsourcing: Delegate to Focus 2.7 Building Trust and Credibility 2.8 Implement Effective E-commerce Marketing Strategies 2.9 Attend Trade Shows and Industry Conferences 3. Takeaway: Strategies for Ecommerce Success 1. Scaling E-Commerce Operations for SMBs: Challenges E-commerce has been growing at an unprecedented rate in recent years, driven by the increasing adoption of online shopping and technological advancements. However, small and medium-sized businesses (SMBs) face unique challenges when it comes to scaling their e-commerce operations. • Firstly, they often lack the resources of larger businesses, including the capital, technology, and human resources necessary to drive growth. • Secondly, SMBs must compete with larger, more established e-commerce players who have already established a robust online presence and brand reputation. • Finally, they must navigate an increasingly complex e-commerce landscape, with constantly evolving customer expectations, market trends, and technological advancements. Despite these challenges, SMBs have several advantages in the e-commerce space. They are often more nimble and can quickly adapt to changing market conditions than larger businesses. They also have the benefit of providing a more personalized and customized customer experience. However, SMBs must adopt a strategic approach to scaling their e-commerce operations to leverage these advantages fully. 2. A Strategic Approach Towards E-Commerce Growth Strategies To remain competitive in the current landscape, businesses must embrace the dominance of e-commerce and prioritize online sales. In addition, small business owners must understand that scaling their business is a significant undertaking and ask themselves critical questions about their readiness and the best approach. To excel in the world of e-commerce, businesses must take a comprehensive approach that encompasses various critical areas. This approach requires a thorough understanding of e-commerce strategies for growth, allowing enterprises to scale their e-commerce operations efficiently and attain sustainable profitability and long-term success. 2.1 Assess Current E-Commerce Strategy The first step in scaling e-commerce operations is to assess the current e-commerce strategies and set specific scaling goals. Next, SMBs must evaluate their online presence, including their website, social media accounts, and online marketplaces, to identify areas for improvement. This assessment should include evaluating the website's design and functionality, the ease of use for customers, and the checkout process. SMBs should also evaluate their current product offerings, pricing strategy, and target market. This will help them identify areas for improvement and opportunities for growth and determine where to focus their investments to achieve their scaling goals. 2.2 Expand Product Line To achieve scalability, businesses must expand their product offerings by adding new products. This can significantly enhance visibility, attract more customers, and ultimately lead to an increase in sales. First, however, it's crucial to identify which products generate the most profit. Then, businesses can effectively allocate resources and optimize their offerings by thoroughly analyzing each product in the catalog to determine top sellers. Adding complementary products and services to existing offerings is also a good strategy for SMBs. This can attract new customers and increase revenue from existing ones. Moreover, diversifying the product offerings can reduce dependence on a single product or category and mitigate risks associated with fluctuations in demand or supply chain disruptions. 2.3 Optimize Customer Experience SMBs must devote their attention to furnishinga personalized and seamless customer experience. Accomplishing this objective necessitates the provision of intricate product descriptions, high-resolution imagery, and straightforward navigation. In addition, to establish customer loyalty, exceptional customer service must be rendered, such as quick responses and effortless returns. Consumers have many options, so they choose brands that provide exceptional customer experiences. Therefore, SMBs need to prioritize customer satisfaction and make necessary changes to their business model and policies, even with limited resources. Investing in technologies like AI, blockchain, ML, and data analytics can also help enhance the customer experience and drive loyalty, satisfaction, acquisition, and retention. By improving customer service, SMBs can differentiate themselves from competitors and take their business to the next level. 2.4 Leverage Data and Analytics The strategic utilization of data and analytics represents a fundamental component of e-commerce enterprises' expansion plans. SMBs must methodically scrutinize website, sales and customer data to ascertain areas that require enhancement and growth opportunities. Furthermore, the proficient employment of data and analytics facilitates the optimization of pricing, marketing, and product offerings, culminating in augmented revenue, profitability, and decreased risks and expenses. • Use predictive analytics to anticipate customer needs and proactively offer relevant products and services. • Use data to identify high-value customers and target them with personalized offers. • Invest in advanced analytics to gain deeper insights into customer behavior. • Utilize machine learning to personalize customer experiences and increase engagement. 2.5 Implement Tracking and Automation To enhance operational efficiency and reduce costs in e-commerce, SMBs can implement robust tracking and automation mechanisms. These may include automated inventory management to mitigate stockouts and backorders, as well as automated shipping and fulfillment processes to achieve faster delivery times and lower expenses. • Automated services, such as abandoned cart retargeting, drip campaigns, and targeted content promotions based on user interests, can significantly streamline operations. • Chatbots can provide 24/7 customer service support, ensuring uninterrupted customer engagement. Incorporating data tracking is a crucial element in improving online stores and anticipating changes required to support business growth. By leveraging automation to handle repetitive tasks and employing data tracking to derive valuable insights, SMBs can prioritize critical tasks and optimize their e-commerce operations for sustained success. 2.6 Outsourcing: Delegate to Focus SMBs can significantly benefit from outsourcing specific e-commerce functions such as web design and development, marketing, customer service, and fulfillment. This strategy reduces costs, increases efficiency, and enables businesses to concentrate on their core competencies. However, choosing reliable outsourcing providers and maintaining clear communication are essential for effective collaboration. Third-party logistics and fulfillment platforms represent efficient and cost-optimized last-mile delivery and order fulfillment solutions that employ state-of-the-art technology and experienced delivery partners. Outsourcing order fulfillment to these platforms enables SMBs to concentrate on other critical aspects of their business and expand rapidly. Furthermore, leveraging fulfillment centers can lead to several advantages, such as time savings and increased focus on core areas of the business. Picking, packing, and shipping can prove challenging in e-commerce, but outsourcing to a fulfillment center can assist SMBs in scaling up their operations effectively. 2.7 Building Trust and Credibility Establishing trust and credibility is paramount for e-commerce businesses that aim to grow and expand. To achieve this, SMBs should develop a professional, user-friendly website, maintain active social media accounts, and participate in online communities and forums. Providing high-quality products and services and exceptional customer service is also essential. Soliciting and responding to customer feedback and reviews can foster trust and credibility with potential customers. Encouraging satisfied customers to leave positive reviews can neutralize negative feedback and attract new customers. • Having a presence on multiple platforms and upgrading the website can further enhance credibility. • Including a secure payment system, clear product descriptions, and detailed customer service information in the website design can also help to establish trust and credibility. • Moreover, utilizing customer reviews and ratings to showcase products is a powerful tool for building trust and credibility with potential customers. 2.8 Implement Effective E-commerce Marketing Strategies SMBs need to develop effective e-commerce marketing strategies that target their desired audience. This requires identifying the specific market segment they wish to reach and creating targeted campaigns that resonate with that audience. Inbound marketing is an effective marketing strategy for e-commerce businesses to attract customers to their online stores. By creating and distributing content relevant to their target audience, such as social posts, blog posts, videos, infographics, and influencer campaigns, SMBs can attract potential customers to their website and generate interest in their products. E-commerce SMBs must be aware of the importance of social media in their marketing efforts as they scale their online store. Maintaining and growing their presence on social media platforms is a valuable tool for reaching and engaging with potential customers. SMBs can increase brand awareness and drive traffic to their online store by actively increasing their social media marketing efforts 2.9 Attend Trade Shows and Industry Conferences Participating in trade shows and conferences is an effective way for SMBs to expand their network, keep abreast of the latest e-commerce trends, and explore new technologies. These events provide an ideal platform for networking, education, and business development. To leverage the benefits of these events, SMBs must conduct research to identify relevant trade shows and conferences in their industry and attend them regularly. By doing so, they can establish connections with potential customers, partners, and vendors and gain valuable insights into their competitors and the industry as a whole. This approach will enable them to optimize their time and resources and achieve a favorable return on investment. 3. Takeaway: Strategies for E-commerce Success In order to expand their e-commerce business, SMBs must take a strategic and deliberate approach encompassing various aspects of the business. This includes expanding their product lines, enhancing the customer experience, utilizing data and analytics, implementing effective marketing strategies, and streamlining operations such as picking, packing, and shipping. It is also crucial for SMBs to select an e-commerce platform that is flexible and adaptable to their evolving business needs. However, it is important to note that scaling a business has inherent risks and challenges. Therefore, SMBs must be well-prepared and have a plan to mitigate these challenges. By adopting the right tools and techniques, SMBs can overcome these obstacles and succeed in the highly competitive e-commerce market. To achieve sustainable growth, SMBs must take a thoughtful approach to planning and execution. This involves identifying growth opportunities, setting realistic goals, allocating resources effectively, and continually evaluating and adjusting their strategies to remain competitive. By doing so, SMBs can thrive in the e-commerce landscape and unlock their full potential.

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5 Tax-Related Resolutions for Smarter Small Business Accounting in 2020

Article | February 11, 2020

Accountants working with small businesses often play the role of business advisors, especially when it comes to educating their clients about tax regulations and reducing their tax bill by taking all legitimate factors into account. We’ve gathered four tips that accounting professionals can use as a check-list to give to their small and mid-size business owner clients looking to make better financial decisions this year.

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TECHNOLOGY

How Are Small Business Accounting Software Meeting Industry Needs Today?

Article | September 30, 2022

Discover the must-attend events for SMBs in 2023 and gain valuable insights, strategies, and networking opportunities to propel your business forward. Stay updated with the latest trends in the e-commerce industry. Contents 1. Introduction 2. Top events e-commerce SMBs must attend in 2023 2.1 Ecom Sweety 2.2 Retail Innovation Conference & Expo 2.3 Grow NYC Summer 2.4 Online Retailer Conference & Expo 2023 2.5 The eCommerce & Omnichannel Conference 2.6 White Label World Expo 2.7 Paris Retail Week 2.8 Ecommerce Expo 2.9 E-commerce Expo Asia 2.10 White Label World Expo Europe 3. Key Takeaways 1. Introduction In the ever-evolving realm of e-commerce, sustainability has emerged as an indispensable concern for small and medium-sized enterprises (SMBs) spanning diverse industries. Moreover, SMBs increasingly recognize the importance of integrating contemporary practices into their online operations. Thus to stay informed and inspired, attending industry events is critical. This article will explore a meticulously curated list of top e-commerce conferences and events in 2023. These exceptional gatherings proffer invaluable insights, unparalleled networking prospects, and pragmatic strategies enabling SMBs to flourish while keeping them updated on the digital marketplace. 2. Top events e-commerce SMBs must attend in 2023 2.1 Ecom Sweety June 01-03, 2023 | Miami The Ecom Sweety event offers valuable growth strategies, networking opportunities, memorable experiences, inspiring stories, and impactful insights to fuel your success throughout the year. Attendees will learn to boost conversions for their Shopify stores, harness the potential of long-form video content to drive brand growth, leverage customer reviews for maximum impact, enhance customer retention, and build a strong social presence. This event brings together a community of accomplished women who have mastered the art of e-commerce, providing a unique opportunity to learn from their experiences and expertise. Join this powerful group and gain actionable strategies to propel your e-commerce journey to new heights. 2.2 Retail Innovation Conference & Expo June 13-15, 2023 | McCormick Place, Chicago The Retail Innovation Conference & Expo is a captivating event in the world of retail innovation to discover the brightest minds in the retail industry as they showcase their groundbreaking ideas in action. The event provides valuable insights from emerging brands that have successfully embraced new consumer behaviors and thrived amidst industry disruptions. Expert speakers will share their knowledge about traditional omnichannel brands, thriving marketplaces, trailblazing direct-to-consumer (DTC), and consumer packaged goods (CPG) brands to navigate this new era of connected commerce. This event goes beyond simply hearing about the latest trends and innovations; attendees will have the opportunity to experience them firsthand. 2.3 Grow NYC Summer July 11, 2023 | Center415, NY The Grow NYC event brings together hundreds of direct-to-consumer (DTC) founders and growth marketers to share their experiences and insights. Attendees will have the valuable opportunity to learn from successful growth marketers who will discuss what has been effective in their campaigns, companies, and careers. In addition, the event will cover emerging trends and strategies in the e-commerce industry, providing attendees with valuable knowledge to stay ahead in the ever-evolving digital landscape. In addition to learning from industry experts, Grow NYC offers ample networking opportunities, allowing participants to establish numerous new connections and generate potential business leads. 2.4 Online Retailer Conference & Expo 2023 July 19-20, 2023 | ICC Sydney The Online Retailer Conference & Expo is a premier event in the e-commerce industry, providing valuable strategic insights, solutions, technologies, and connections that drive positive outcomes for businesses at any stage of their online retail journey. With a diverse range of exhibitors, attendees, partners, and industry colleagues, the event offers a dynamic and enriching experience for all participants. Whether knowledge, networking opportunities, or industry expertise, the Online Retailer Conference & Expo is the perfect destination to explore the latest trends and establish meaningful connections in the ever-evolving world of online retail. 2.5 The eCommerce & Omnichannel Conference August 21-24, 2023 | The Sheraton, Boston This four-day event offers participants an opportunity to learn from some of the most successful retailers in America and gain insights into how they have achieved profitability through disruptive strategies and innovative ideas. Attendees can expect a wide range of topics to be covered, including finding the right balance between innovation and commercial success, implementing customer acquisition strategies in the new era of privacy and rising costs, embracing hybrid retail models, and aligning customer experience with the brand promise, among many others. By participating in this event, attendees can gather valuable knowledge, strategic takeaways and foster meaningful connections to fuel their growth and ensure success in their endeavors. 2.6 White Label World Expo August 29-30, 2023 | NY The White Label World is the ultimate gathering for leaders, entrepreneurs, online sellers, retailers, and distributors worldwide. This event brings together business owners, e-commerce professionals, and startup owners in a comprehensive expo. With thousands of online sellers, suppliers, and buyers in attendance, it provides a unique opportunity to connect, interact, and experience a wide range of products firsthand. Attendees can exchange ideas, seek business advice, explore sourcing opportunities, and stay updated on the latest product trends. In addition, the event features insightful discussions on industry trends, strategies for building your brand online, and practical advice for scaling your business. Expert speakers share their knowledge and expertise, providing attendees with valuable insights and resources to succeed in the competitive e-commerce and retail space. 2.7 Paris Retail Week September 19-21, 2023 | Paris, France Paris Retail Week is a leading event in the field of omnichannel commerce, bringing together renowned brands, retailers, and solution providers. It serves as a platform for attendees to discover industry trends, explore innovative practices, and address crucial questions. With insights from both French and international speakers, participants will gain inspiration and practical solutions to enhance their businesses. By understanding emerging trends and exploring sector innovations, companies can elevate their operations and stay ahead of the competition. The event also offers valuable networking opportunities, enabling professionals to connect with peers and engage with the wider retail ecosystem. 2.8 Ecommerce Expo September 27-28, 2023 | London, UK The E-commerce Expo is the largest event in the UK dedicated to retail, e-commerce, and marketing technology. With over 11,000 retailers & brands and 300 leading solution providers in attendance, it is a must-attend event for industry professionals. The expo offers a unique opportunity to hear from renowned retail and brand leaders who provide services and solutions crucial to business strategies and achieving 2023 goals. The event covers a wide range of emerging e-commerce themes and topics, bringing together retailers, brands, agencies, media owners, and technology providers. Over the course of two days, attendees can participate in one-to-one meetings, multi-track conferences, and networking sessions, enabling valuable connections and knowledge sharing. 2.9 E-commerce Expo Asia October 11-12, 2023 | Marina Bay Sands, Singapore The E-commerce Expo Asia is a premier event that brings together thousands of industry-leading providers, influential speakers, and senior decision-makers in a focused setting. It offers a unique platform for networking, attending informative e-commerce conferences, and accessing game-changing solutions to help businesses of all sizes achieve their goals. Attendees have the opportunity to connect with leading technology providers, innovative thinkers, and top marketing professionals to explore emerging trends and address critical issues in e-commerce, retail, and marketing technology. In addition, the expo showcases a wide range of innovative marketing technologies and solutions curated explicitly for marketing practitioners, specialists, and business decision-makers. 2.10 White Label World Expo Europe October 11-12, 2023 | Frankfurt, Germany The White Label World Expo presents an exceptional opportunity to become part of a thriving business community. This event provides networking opportunities with thousands of influential decision-makers and industry leaders. Attendees can gain valuable insights into the hottest products, the latest innovations, and the most effective online selling techniques to drive business growth. In addition, it offers a chance to listen to renowned international experts in e-commerce and retail as they share their secrets to success and fundamental knowledge. Stay up-to-date with the latest news and trends in the e-commerce world to ensure continuous business growth. This event is a must-attend for anyone looking to expand their network, gain valuable knowledge, and stay ahead in the competitive e-commerce landscape. 3. Key Takeaways The e-commerce industry is in a constant state of evolution, and SMBs that can adapt to the latest trends will be well-positioned for success. There are numerous e-commerce events that can help SMBs stay ahead of the curve. These events offer valuable information and resources that can contribute to the success of SMBs in the e-commerce industry. In 2023, there will be a variety of must-attend e-commerce events for SMBs, covering a wide range of topics such as digital marketing strategies, customer experience optimization, emerging technologies, and trends. Attending these events allows SMBs to learn about new marketing strategies, technological solutions, and ways to enhance their customer service. By staying informed about the latest trends and best practices, SMBs can remain competitive and adapt their business strategies accordingly. Networking with other businesses and seeking advice from industry experts can also immensely benefit businesses looking to grow and thrive in the e-commerce space.

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TECHNOLOGY, SMALL BUSINESS ADVICE

Small Businesses Migration from Cash to Digital Payment

Article | July 16, 2022

Discover how emerging technologies and changing consumer behavior are shaping the e-commerce landscape, and delve into the latest trends to help your SMB thrive in the competitive online marketplace. Contents 1. Examining Current E-commerce Landscape 2. The Future of E-commerce: Opportunities and Challenges for SMBs 3. SMB E-commerce in 2023 and Beyond: Trends and Innovations to Embrace 3.1 Mobile Commerce and Optimization 3.2 Social Commerce and Influencer Marketing 3.3 Artificial Intelligence and Machine Learning 3.4 Augmented Reality and Virtual Reality 3.5 Voice Commerce 4. Final Thoughts 1. Examining Current E-commerce Landscape The e-commerce industry has undergone substantial growth and transformation in recent years, and as a small business owner, it is crucial to acknowledge the rapidly evolving e-commerce landscape. Despite recent economic challenges, global e-commerce trends persist and have the potential to shape the future. Therefore adapting to these changes has become more critical than ever, necessitating proper preparation to tackle challenges and implement suitable strategies to accommodate emerging trends and shifts. As small and medium-sized businesses (SMBs) seek avenues for future growth, it becomes evident that staying ahead in digital innovation and emerging trends allows e-commerce businesses to maintain agility and resilience. 2. The Future of E-commerce: Opportunities and Challenges for SMBs E-commerce is widely recognized as the future, a viewpoint shared by industry experts and analysts. The rise of technology and the growing popularity of online shopping have created a multitude of opportunities and challenges for SMBs. However, they also face obstacles, including fierce competition from large corporations and the need to adapt to changing consumer preferences. For instance, e-commerce giants and SMBs will increasingly compete for consumer attention, resulting in higher advertising costs and potentially lower returns on ad spend. To navigate the future of e-commerce successfully, SMBs must understand the current landscape and identify emerging trends. This involves prioritizing convenience for both merchants and shoppers, delivering immersive and engaging shopping experiences, and facilitating seamless interactions across multiple channels in a consistent and user-friendly manner. Despite these challenges, SMBs have numerous opportunities to thrive in the ever-evolving e-commerce landscape. 3. SMB E-commerce in 2023 and Beyond: Trends and Innovations to Embrace Small business owners must prioritize creating engaging and efficient online shopping experiences as consumers increasingly use e-commerce platforms for their shopping needs. To maintain a competitive edge, businesses must be well-prepared and implement strategies that align with emerging trends and changes. Therefore, it is critical to identify which e-commerce advancements will persist and comprehend how digital technology innovations will shape the future of small businesses. By staying informed and adapting accordingly, businesses can flourish in the evolving e-commerce landscape. 3.1 Mobile Commerce and Optimization Given the increasing use of smartphones for online activities, small e-commerce businesses must prioritize mobile-first strategies to cater to the growing mobile traffic. Recent figures revealed by eMarketer Insider Intelligence estimated that mobile commerce sales are projected to exceed $510 billion in 2023 and $710 billion in 2025. Mobile peer-to-peer (P2P) payment systems have enhanced the convenience of conducting business transactions through smartphones, while SMS marketing has simplified customer engagement to drive repeat business. However, mobile users highly value convenience, digital payment capabilities and expect a seamless experience. Therefore, SMBs must optimize their websites and platforms to deliver smooth mobile experiences, which entails implementing responsive web design and incorporating mobile payment options. 3.2 Social Commerce and Influencer Marketing Social media platforms have emerged as influential tools for e-commerce, ranking as the second most popular method for global consumers to search for products to purchase. Establishing a presence on social media has become essential for any business's marketing strategy. Advertising capabilities on major social platforms continue to expand, allowing brands to connect effectively with new customers. SMBs must leverage social commerce by creating compelling content, collaborating with influencers, and utilizing social media platforms to showcase their products and engage with customers. Partnering with influencers boosts sales, while brands can gain followers and expand their reach. Social commerce also enables improved brand-to-consumer communication and enhances customer engagement. 3.3 Artificial Intelligence and Machine Learning Artificial intelligence and machine learning technologies are revolutionizing e-commerce operations. The combination of ML, AI, and big data goes beyond automation, enabling the automatic optimization of processes that require significant time and effort or are otherwise not feasible. One significant area where AI and ML are expected to impact is enhancing e-commerce personalization, delivering customers a superior shopping experience. SMBs can leverage AI-powered chatbots to improve customer support and offer personalized recommendations based on customer behavior. By employing machine learning, SMBs can gather and analyze data to personalize the shopping experience, carry out targeted marketing campaigns, optimize pricing, plan merchandise supply, and gain valuable customer insights. The implementation of AI and ML solutions has the potential to streamline processes and enhance the overall customer experience. 3.4 Augmented Reality and Virtual Reality Augmented reality (AR) and virtual reality (VR) technologies are revolutionizing the future of e-commerce by offering immersive experiences to customers. SMBs must leverage AR and VR to enable customers to visualize products in real-world settings, engage in virtual try-on experiences for fashion items, or explore physical spaces virtually. These technologies allow customers to interact with products and environments digitally, providing a better understanding and feel for the items without physical interaction. For example, customers can see how a T-shirt would look on them or visualize how a piece of furniture fits in their room before making a purchase. This empowers consumers to make more informed decisions, leading to reduced product returns. By integrating AR and VR into their e-commerce platforms, SMBs can enhance customer engagement, deliver a unique shopping experience, and ultimately drive sales growth. 3.5 Voice Commerce In 2023, a growing number of consumers are becoming increasingly comfortable using voice-assisted technologies for their daily tasks. It is no longer inconceivable to envision customers ordering products and making purchases by simply using their voice and asking for product recommendations instead of manually browsing various product collections and sizes. This trend not only saves time but also enhances the immersive shopping experience. As a result, voice commerce is gaining significant momentum, so small e-commerce businesses must embrace voice search as part of their strategy to enhance the customer experience, boost sales, and gain a competitive edge. In addition, SMBs must optimize their e-commerce platforms for voice search, allowing customers to make purchases effortlessly through voice commands. By incorporating voice technology, businesses can provide a seamless and convenient shopping experience that aligns with evolving consumer preferences. 4. Final Thoughts The future of e-commerce presents numerous opportunities for SMBs. As technology continues to advance and consumer behavior evolves, it is essential for small businesses to adapt and embrace emerging trends and innovations that shape the e-commerce landscape. By staying informed and proactive, SMBs can position themselves for success in the ever-changing digital world. Looking towards 2023 and beyond, small and medium-sized businesses (SMBs) in the e-commerce industry must adopt a flexible and innovative mindset to stay ahead of the competition and seize new opportunities. Therefore, it is critical to keep up with the latest industry developments, invest in appropriate technologies, and prioritize customer satisfaction for success in this rapidly-changing environment. By taking these steps, SMBs can establish their foothold in the highly-competitive e-commerce industry and thrive in the digital age.

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TECHNOLOGY, SMALL BUSINESS ADVICE

Cyberattacks: Surfacing Threat to Small Businesses

Article | July 14, 2022

Learn how SMB e-commerce can overcome unique challenges when scaling operations effectively. Explore a strategic approach towards sustained growth, profitability, and competitiveness in the long run. Contents 1. Scaling E-Commerce Operations for SMBs: Challenges 2. A Strategic Approach towards E-Commerce Growth Strategies 2.1 Assess Current E-Commerce Strategy 2.2 Expand Product Line 2.3 Optimize Customer Experience 2.4 Leverage Data and Analytics 2.5 Implement Tracking and Automation 2.6 Outsourcing: Delegate to Focus 2.7 Building Trust and Credibility 2.8 Implement Effective E-commerce Marketing Strategies 2.9 Attend Trade Shows and Industry Conferences 3. Takeaway: Strategies for Ecommerce Success 1. Scaling E-Commerce Operations for SMBs: Challenges E-commerce has been growing at an unprecedented rate in recent years, driven by the increasing adoption of online shopping and technological advancements. However, small and medium-sized businesses (SMBs) face unique challenges when it comes to scaling their e-commerce operations. • Firstly, they often lack the resources of larger businesses, including the capital, technology, and human resources necessary to drive growth. • Secondly, SMBs must compete with larger, more established e-commerce players who have already established a robust online presence and brand reputation. • Finally, they must navigate an increasingly complex e-commerce landscape, with constantly evolving customer expectations, market trends, and technological advancements. Despite these challenges, SMBs have several advantages in the e-commerce space. They are often more nimble and can quickly adapt to changing market conditions than larger businesses. They also have the benefit of providing a more personalized and customized customer experience. However, SMBs must adopt a strategic approach to scaling their e-commerce operations to leverage these advantages fully. 2. A Strategic Approach Towards E-Commerce Growth Strategies To remain competitive in the current landscape, businesses must embrace the dominance of e-commerce and prioritize online sales. In addition, small business owners must understand that scaling their business is a significant undertaking and ask themselves critical questions about their readiness and the best approach. To excel in the world of e-commerce, businesses must take a comprehensive approach that encompasses various critical areas. This approach requires a thorough understanding of e-commerce strategies for growth, allowing enterprises to scale their e-commerce operations efficiently and attain sustainable profitability and long-term success. 2.1 Assess Current E-Commerce Strategy The first step in scaling e-commerce operations is to assess the current e-commerce strategies and set specific scaling goals. Next, SMBs must evaluate their online presence, including their website, social media accounts, and online marketplaces, to identify areas for improvement. This assessment should include evaluating the website's design and functionality, the ease of use for customers, and the checkout process. SMBs should also evaluate their current product offerings, pricing strategy, and target market. This will help them identify areas for improvement and opportunities for growth and determine where to focus their investments to achieve their scaling goals. 2.2 Expand Product Line To achieve scalability, businesses must expand their product offerings by adding new products. This can significantly enhance visibility, attract more customers, and ultimately lead to an increase in sales. First, however, it's crucial to identify which products generate the most profit. Then, businesses can effectively allocate resources and optimize their offerings by thoroughly analyzing each product in the catalog to determine top sellers. Adding complementary products and services to existing offerings is also a good strategy for SMBs. This can attract new customers and increase revenue from existing ones. Moreover, diversifying the product offerings can reduce dependence on a single product or category and mitigate risks associated with fluctuations in demand or supply chain disruptions. 2.3 Optimize Customer Experience SMBs must devote their attention to furnishinga personalized and seamless customer experience. Accomplishing this objective necessitates the provision of intricate product descriptions, high-resolution imagery, and straightforward navigation. In addition, to establish customer loyalty, exceptional customer service must be rendered, such as quick responses and effortless returns. Consumers have many options, so they choose brands that provide exceptional customer experiences. Therefore, SMBs need to prioritize customer satisfaction and make necessary changes to their business model and policies, even with limited resources. Investing in technologies like AI, blockchain, ML, and data analytics can also help enhance the customer experience and drive loyalty, satisfaction, acquisition, and retention. By improving customer service, SMBs can differentiate themselves from competitors and take their business to the next level. 2.4 Leverage Data and Analytics The strategic utilization of data and analytics represents a fundamental component of e-commerce enterprises' expansion plans. SMBs must methodically scrutinize website, sales and customer data to ascertain areas that require enhancement and growth opportunities. Furthermore, the proficient employment of data and analytics facilitates the optimization of pricing, marketing, and product offerings, culminating in augmented revenue, profitability, and decreased risks and expenses. • Use predictive analytics to anticipate customer needs and proactively offer relevant products and services. • Use data to identify high-value customers and target them with personalized offers. • Invest in advanced analytics to gain deeper insights into customer behavior. • Utilize machine learning to personalize customer experiences and increase engagement. 2.5 Implement Tracking and Automation To enhance operational efficiency and reduce costs in e-commerce, SMBs can implement robust tracking and automation mechanisms. These may include automated inventory management to mitigate stockouts and backorders, as well as automated shipping and fulfillment processes to achieve faster delivery times and lower expenses. • Automated services, such as abandoned cart retargeting, drip campaigns, and targeted content promotions based on user interests, can significantly streamline operations. • Chatbots can provide 24/7 customer service support, ensuring uninterrupted customer engagement. Incorporating data tracking is a crucial element in improving online stores and anticipating changes required to support business growth. By leveraging automation to handle repetitive tasks and employing data tracking to derive valuable insights, SMBs can prioritize critical tasks and optimize their e-commerce operations for sustained success. 2.6 Outsourcing: Delegate to Focus SMBs can significantly benefit from outsourcing specific e-commerce functions such as web design and development, marketing, customer service, and fulfillment. This strategy reduces costs, increases efficiency, and enables businesses to concentrate on their core competencies. However, choosing reliable outsourcing providers and maintaining clear communication are essential for effective collaboration. Third-party logistics and fulfillment platforms represent efficient and cost-optimized last-mile delivery and order fulfillment solutions that employ state-of-the-art technology and experienced delivery partners. Outsourcing order fulfillment to these platforms enables SMBs to concentrate on other critical aspects of their business and expand rapidly. Furthermore, leveraging fulfillment centers can lead to several advantages, such as time savings and increased focus on core areas of the business. Picking, packing, and shipping can prove challenging in e-commerce, but outsourcing to a fulfillment center can assist SMBs in scaling up their operations effectively. 2.7 Building Trust and Credibility Establishing trust and credibility is paramount for e-commerce businesses that aim to grow and expand. To achieve this, SMBs should develop a professional, user-friendly website, maintain active social media accounts, and participate in online communities and forums. Providing high-quality products and services and exceptional customer service is also essential. Soliciting and responding to customer feedback and reviews can foster trust and credibility with potential customers. Encouraging satisfied customers to leave positive reviews can neutralize negative feedback and attract new customers. • Having a presence on multiple platforms and upgrading the website can further enhance credibility. • Including a secure payment system, clear product descriptions, and detailed customer service information in the website design can also help to establish trust and credibility. • Moreover, utilizing customer reviews and ratings to showcase products is a powerful tool for building trust and credibility with potential customers. 2.8 Implement Effective E-commerce Marketing Strategies SMBs need to develop effective e-commerce marketing strategies that target their desired audience. This requires identifying the specific market segment they wish to reach and creating targeted campaigns that resonate with that audience. Inbound marketing is an effective marketing strategy for e-commerce businesses to attract customers to their online stores. By creating and distributing content relevant to their target audience, such as social posts, blog posts, videos, infographics, and influencer campaigns, SMBs can attract potential customers to their website and generate interest in their products. E-commerce SMBs must be aware of the importance of social media in their marketing efforts as they scale their online store. Maintaining and growing their presence on social media platforms is a valuable tool for reaching and engaging with potential customers. SMBs can increase brand awareness and drive traffic to their online store by actively increasing their social media marketing efforts 2.9 Attend Trade Shows and Industry Conferences Participating in trade shows and conferences is an effective way for SMBs to expand their network, keep abreast of the latest e-commerce trends, and explore new technologies. These events provide an ideal platform for networking, education, and business development. To leverage the benefits of these events, SMBs must conduct research to identify relevant trade shows and conferences in their industry and attend them regularly. By doing so, they can establish connections with potential customers, partners, and vendors and gain valuable insights into their competitors and the industry as a whole. This approach will enable them to optimize their time and resources and achieve a favorable return on investment. 3. Takeaway: Strategies for E-commerce Success In order to expand their e-commerce business, SMBs must take a strategic and deliberate approach encompassing various aspects of the business. This includes expanding their product lines, enhancing the customer experience, utilizing data and analytics, implementing effective marketing strategies, and streamlining operations such as picking, packing, and shipping. It is also crucial for SMBs to select an e-commerce platform that is flexible and adaptable to their evolving business needs. However, it is important to note that scaling a business has inherent risks and challenges. Therefore, SMBs must be well-prepared and have a plan to mitigate these challenges. By adopting the right tools and techniques, SMBs can overcome these obstacles and succeed in the highly competitive e-commerce market. To achieve sustainable growth, SMBs must take a thoughtful approach to planning and execution. This involves identifying growth opportunities, setting realistic goals, allocating resources effectively, and continually evaluating and adjusting their strategies to remain competitive. By doing so, SMBs can thrive in the e-commerce landscape and unlock their full potential.

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5 Tax-Related Resolutions for Smarter Small Business Accounting in 2020

Article | February 11, 2020

Accountants working with small businesses often play the role of business advisors, especially when it comes to educating their clients about tax regulations and reducing their tax bill by taking all legitimate factors into account. We’ve gathered four tips that accounting professionals can use as a check-list to give to their small and mid-size business owner clients looking to make better financial decisions this year.

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TECHNOLOGY

Weave Launches Softphones, New Features and Platform Enhancements to Help Small Businesses Better Leverage Remote Staff

Businesswire | June 01, 2023

Weave , the all-in-one customer communication and engagement platform for small- and medium-sized businesses, today announces a slate of new features designed to enable more offices to leverage remote or hybrid staff including Softphones and several significant improvements to Weave’s mobile application. The new capabilities will enable teams to answer calls and communicate with patients from anywhere within the US and Canada, no matter if they’re in the office or outside of it. Remote work has transformed nearly every industry and small business owners now require the freedom to answer calls from anywhere while working from multi-office locations, at home or on the go, to ultimately provide customers with the seamless experiences they expect. Flexibility is a priority for small business owners and Weave’s new capabilities enable businesses to provide employees with the ability to work remotely, gain access to larger employee candidate bases amid ongoing labor shortages, and deliver enhanced experiences to customers. “The ability to take your work with you wherever you go is a powerful, necessary advantage in today’s work environments,” said Brett White, CEO of Weave. “Nearly 4 in 5 of our customers offer remote work in some capacity. Weave Softphones will not only provide business owners with increased flexibility, but will also open revenue opportunities for businesses to take advantage of new customer segments, expand employee talent, and facilitate remote office management.” “Weave Softphones are a wonderful addition,” said Dr. Jeffrey Ellis, MD, Board Certified Dermatologist. “We are using them for our staff who work offsite, full-time or part time as it keeps them connected to the office in a much better way. My staff in the office also like it because it makes it much easier to call someone directly from the desktop app, and a headset is comfortable for anyone with neck pain.” The release of Weave Softphones follows various new product and integration launches in recent months, including Online Bill Pay, Response Assistant, Bulk Texting, Online Scheduling & Text Connect, Insurance Verification, Phone Analytics, and more. About Weave Weave is the all-in-one customer communication and engagement platform for small- and medium-sized businesses. From the first phone call to the final invoice and every touchpoint in between, Weave connects the entire customer journey. Weave’s software solutions transform how local businesses attract, communicate with and engage customers to grow their business. Weave has set the bar for Utah startup achievement & work culture. In the past year, Weave has been named a G2 leader in Patient Engagement, Optometry, Dental Practice Management and Patient Relationship Management software.

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MARKETING AND NETWORKING

Interise and the Urban League Bring NextStage Minority Business Entrepreneur Academy & NextStage Accelerator to Massachusetts Gateway Cities

PRnewswire | May 31, 2023

Interise, a national non-profit headquartered in Boston, has partnered with The Urban League of Springfield and Urban League of Eastern Massachusetts to offer NextStage Minority Business Entrepreneur Academy and NextStage Accelerator powered by Interise."We are excited to bring these programs to our small business community as they are the heart of each town and city in the region", said Urban League of Eastern Massachusetts Interim CEO & President Dr. Keith Motley. "NextStage Minority Business Entrepreneur Academy and NextStage Accelerator will provide a welcomed boost to Springfield area minority-owned small business, and we are grateful for this partnership with Interise and Urban League of Eastern Massachusetts," added Urban League of Springfield Consultant/CEO & President Yvette M. Frisby. The programs will use Interise's StreetWise MBA curriculum with an emphasis on procurement readiness and provide minority-owned small businesses with the knowledge, know-how and networks needed for business growth and expansion."These programs are yet another way to provide much-needed assistance to minority-owned small business owners located in key cities throughout the state of Massachusetts," said Interise CEO Darrell Byers. "We are honored to partner with Urban League of Springfield and Urban League of Eastern Massachusetts on this important initiative." Nationwide approximately 10 to 18% of small businesses are BIPOC-owned, while less than 1.5% of BIPOC-owned small businesses are successful in securing contracts. Securing long-term contracts provides predictable revenue, a critical success factor for any small business.Historically, Interise companies become-contract ready through StreetWise'MBA' program. Companies that have completed these programs have achieved greater success procuring contracts with an average increase in revenue of 36% and a job creation rate 4x that of the private sector. Byers added, "We have a once-in-a-generation opportunity to develop a more inclusive economy in Massachusetts by helping BIPOC-owned small businesses secure government and corporate contracts. The Federal Infrastructure Bill alone comprises a total spending of more than $3 trillion over the next five to ten years." The program will be offered throughout the Commonwealth with a focus on Gateway Cities and is funded through a $3 million earmark from the Federal American Rescue Plan Act in a spending bill signed by former Massachusetts Governor Charlie Baker.The first cohorts began in April in Holyoke, Worcester County and Merrimack Valley and subsequent cohorts will launch in Pittsfield, Fall River, New Bedford, Lynn, and Springfield in the next few weeks. The programs will also launch in Boston and Brockton later this year. NextStage Accelerator will be offered in both English and Spanish while NextStage Minority Business Entrepreneur Academy will be in English only. About Interise Interise builds diverse and inclusive local economies through small business development, supporting the growth of minority-owned small businesses and small businesses located in low- and moderate-income communities. Interise contributes to inclusive economic development through its national research on the growth of established small businesses and its award-winning business development programs. As Interise companies grow, they contribute to local job creation and build community wealth. Interise companies historically create new jobs at five times the rate of the private sector and are responsible for the creation of over 30,000 new jobs. Interise partners with government agencies, anchor institutions, and business associations to offer the StreetWise 'MBA'™ program in more than 80 cities nationwide. Strategic Growth Partners include the Kauffman Foundation, the TD Bank Foundation, the Wells Fargo Foundation and the Prudential Foundation. About The Urban League of Springfield, Inc. The Urban League of Springfield, Inc., serves the African American Community in Greater Springfield by advocating for and providing model services that enhance the academic and social development of young people and families, promoting economic self-sufficiency, and fostering racial inclusion and social justice. About The Urban League of Eastern Massachusetts The Urban League of Eastern Massachusetts (ULEM) is a 501c3 nonprofit organization and one of the oldest affiliates within the National Urban League movement. Since 1919, the doors opened to the at-large Boston community and surrounding metropolitan area residents, ULEM has been employing a multi-point strategy to deliver services and programs which aim to increase self-reliance, specifically in the area of workforce and economic development.

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TECHNOLOGY

Globally Popular as a Leading Inventory Management Solution, BoxHero Makes Its Official Launch into U.S. and Canadian Markets

PRnewswire | May 29, 2023

Widely used across retail, fashion and other industries around the world, BoxHero Inc. ("BoxHero") today announced its official launch in North America. An easy-to-use inventory management solution for small to medium-sized businesses and enterprises, BoxHero is compatible with both desktop and mobile use and verifies its global popularity in the top search results among "inventory management" apps on both Google Play and in the Apple Store. Focusing its offline presence initially on the Southern California market, BoxHero seeks to generate awareness and connect with potential customers by attending networking events, hosting live demos and speaking at trade shows and panels, including an upcoming appearance at OKTA-LA, an annual event co-hosted by the The Overseas Korean Trade Association and LA Consulate General of the Republic of Korea in Los Angeles. Over the last five years, BoxHero has gained significant traction in light of growth and evolution within the traditional retail sector, pandemic disruptions to the supply chain, and recent inflationary trends. Currently, BoxHero has a presence in over 100 countries, with 200,000+ users and 20% of clients located in the American market. With BoxHero, U.S. and Canadian businesses can save money, time and frustration through real-time inventory visibility, management and analytics. And with its intuitive UI/UX design, the app allows first-time customers to begin the process with minimal effort, distinguishing it as the best inventory management app for novices and established users alike. "BoxHero was built to solve essential issues in inventory management," explains Chief Strategy Officer Joy Kim. "One is the human error inherent to tracking inventory manually with tools like Excel, another the complexity and expense of enterprise resource planning (ERP) systems. As many small to medium business owners and inventory managers have found, some traditional and even digital tools are also incompatible with cloud-based mobile devices." Among the numerous benefits of BoxHero, businesses can: • See an overview of all inventory, customize and group attributes for each product, and supervise multiple stock locations at a glance • Provide team members with multi-level access for real-time collaboration • Import bulk data from Excel, export to Excel, and send PO/SO via email directly from the app to trading partners • Integrate workflow by custom designing and printing barcode labels for merchandise • Utilize financial reporting tools including P&L statements and purchase/sales reports • Assess trends and patterns through data analytics to improve inventory planning and avoid understocks and overstocks "The functionality of BoxHero is complemented by the elegance of simplicity, delivering a very focused suite of tools essential to inventory management," says BoxHero CEO Heehong Moon. "We are excited to officially offer our software solutions in the North American market to help a diversity of companies gain a competitive edge, save time, and maximize profits." About BoxHero BoxHero is an all-in-one inventory management solution for small to medium-sized businesses. The company was founded in 2018 and has grown its global user base to exceed 200,000+ across more than 100 countries. BoxHero is available on Google Play and in the Apple App Store.

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TECHNOLOGY

Weave Launches Softphones, New Features and Platform Enhancements to Help Small Businesses Better Leverage Remote Staff

Businesswire | June 01, 2023

Weave , the all-in-one customer communication and engagement platform for small- and medium-sized businesses, today announces a slate of new features designed to enable more offices to leverage remote or hybrid staff including Softphones and several significant improvements to Weave’s mobile application. The new capabilities will enable teams to answer calls and communicate with patients from anywhere within the US and Canada, no matter if they’re in the office or outside of it. Remote work has transformed nearly every industry and small business owners now require the freedom to answer calls from anywhere while working from multi-office locations, at home or on the go, to ultimately provide customers with the seamless experiences they expect. Flexibility is a priority for small business owners and Weave’s new capabilities enable businesses to provide employees with the ability to work remotely, gain access to larger employee candidate bases amid ongoing labor shortages, and deliver enhanced experiences to customers. “The ability to take your work with you wherever you go is a powerful, necessary advantage in today’s work environments,” said Brett White, CEO of Weave. “Nearly 4 in 5 of our customers offer remote work in some capacity. Weave Softphones will not only provide business owners with increased flexibility, but will also open revenue opportunities for businesses to take advantage of new customer segments, expand employee talent, and facilitate remote office management.” “Weave Softphones are a wonderful addition,” said Dr. Jeffrey Ellis, MD, Board Certified Dermatologist. “We are using them for our staff who work offsite, full-time or part time as it keeps them connected to the office in a much better way. My staff in the office also like it because it makes it much easier to call someone directly from the desktop app, and a headset is comfortable for anyone with neck pain.” The release of Weave Softphones follows various new product and integration launches in recent months, including Online Bill Pay, Response Assistant, Bulk Texting, Online Scheduling & Text Connect, Insurance Verification, Phone Analytics, and more. About Weave Weave is the all-in-one customer communication and engagement platform for small- and medium-sized businesses. From the first phone call to the final invoice and every touchpoint in between, Weave connects the entire customer journey. Weave’s software solutions transform how local businesses attract, communicate with and engage customers to grow their business. Weave has set the bar for Utah startup achievement & work culture. In the past year, Weave has been named a G2 leader in Patient Engagement, Optometry, Dental Practice Management and Patient Relationship Management software.

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MARKETING AND NETWORKING

Interise and the Urban League Bring NextStage Minority Business Entrepreneur Academy & NextStage Accelerator to Massachusetts Gateway Cities

PRnewswire | May 31, 2023

Interise, a national non-profit headquartered in Boston, has partnered with The Urban League of Springfield and Urban League of Eastern Massachusetts to offer NextStage Minority Business Entrepreneur Academy and NextStage Accelerator powered by Interise."We are excited to bring these programs to our small business community as they are the heart of each town and city in the region", said Urban League of Eastern Massachusetts Interim CEO & President Dr. Keith Motley. "NextStage Minority Business Entrepreneur Academy and NextStage Accelerator will provide a welcomed boost to Springfield area minority-owned small business, and we are grateful for this partnership with Interise and Urban League of Eastern Massachusetts," added Urban League of Springfield Consultant/CEO & President Yvette M. Frisby. The programs will use Interise's StreetWise MBA curriculum with an emphasis on procurement readiness and provide minority-owned small businesses with the knowledge, know-how and networks needed for business growth and expansion."These programs are yet another way to provide much-needed assistance to minority-owned small business owners located in key cities throughout the state of Massachusetts," said Interise CEO Darrell Byers. "We are honored to partner with Urban League of Springfield and Urban League of Eastern Massachusetts on this important initiative." Nationwide approximately 10 to 18% of small businesses are BIPOC-owned, while less than 1.5% of BIPOC-owned small businesses are successful in securing contracts. Securing long-term contracts provides predictable revenue, a critical success factor for any small business.Historically, Interise companies become-contract ready through StreetWise'MBA' program. Companies that have completed these programs have achieved greater success procuring contracts with an average increase in revenue of 36% and a job creation rate 4x that of the private sector. Byers added, "We have a once-in-a-generation opportunity to develop a more inclusive economy in Massachusetts by helping BIPOC-owned small businesses secure government and corporate contracts. The Federal Infrastructure Bill alone comprises a total spending of more than $3 trillion over the next five to ten years." The program will be offered throughout the Commonwealth with a focus on Gateway Cities and is funded through a $3 million earmark from the Federal American Rescue Plan Act in a spending bill signed by former Massachusetts Governor Charlie Baker.The first cohorts began in April in Holyoke, Worcester County and Merrimack Valley and subsequent cohorts will launch in Pittsfield, Fall River, New Bedford, Lynn, and Springfield in the next few weeks. The programs will also launch in Boston and Brockton later this year. NextStage Accelerator will be offered in both English and Spanish while NextStage Minority Business Entrepreneur Academy will be in English only. About Interise Interise builds diverse and inclusive local economies through small business development, supporting the growth of minority-owned small businesses and small businesses located in low- and moderate-income communities. Interise contributes to inclusive economic development through its national research on the growth of established small businesses and its award-winning business development programs. As Interise companies grow, they contribute to local job creation and build community wealth. Interise companies historically create new jobs at five times the rate of the private sector and are responsible for the creation of over 30,000 new jobs. Interise partners with government agencies, anchor institutions, and business associations to offer the StreetWise 'MBA'™ program in more than 80 cities nationwide. Strategic Growth Partners include the Kauffman Foundation, the TD Bank Foundation, the Wells Fargo Foundation and the Prudential Foundation. About The Urban League of Springfield, Inc. The Urban League of Springfield, Inc., serves the African American Community in Greater Springfield by advocating for and providing model services that enhance the academic and social development of young people and families, promoting economic self-sufficiency, and fostering racial inclusion and social justice. About The Urban League of Eastern Massachusetts The Urban League of Eastern Massachusetts (ULEM) is a 501c3 nonprofit organization and one of the oldest affiliates within the National Urban League movement. Since 1919, the doors opened to the at-large Boston community and surrounding metropolitan area residents, ULEM has been employing a multi-point strategy to deliver services and programs which aim to increase self-reliance, specifically in the area of workforce and economic development.

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TECHNOLOGY

Globally Popular as a Leading Inventory Management Solution, BoxHero Makes Its Official Launch into U.S. and Canadian Markets

PRnewswire | May 29, 2023

Widely used across retail, fashion and other industries around the world, BoxHero Inc. ("BoxHero") today announced its official launch in North America. An easy-to-use inventory management solution for small to medium-sized businesses and enterprises, BoxHero is compatible with both desktop and mobile use and verifies its global popularity in the top search results among "inventory management" apps on both Google Play and in the Apple Store. Focusing its offline presence initially on the Southern California market, BoxHero seeks to generate awareness and connect with potential customers by attending networking events, hosting live demos and speaking at trade shows and panels, including an upcoming appearance at OKTA-LA, an annual event co-hosted by the The Overseas Korean Trade Association and LA Consulate General of the Republic of Korea in Los Angeles. Over the last five years, BoxHero has gained significant traction in light of growth and evolution within the traditional retail sector, pandemic disruptions to the supply chain, and recent inflationary trends. Currently, BoxHero has a presence in over 100 countries, with 200,000+ users and 20% of clients located in the American market. With BoxHero, U.S. and Canadian businesses can save money, time and frustration through real-time inventory visibility, management and analytics. And with its intuitive UI/UX design, the app allows first-time customers to begin the process with minimal effort, distinguishing it as the best inventory management app for novices and established users alike. "BoxHero was built to solve essential issues in inventory management," explains Chief Strategy Officer Joy Kim. "One is the human error inherent to tracking inventory manually with tools like Excel, another the complexity and expense of enterprise resource planning (ERP) systems. As many small to medium business owners and inventory managers have found, some traditional and even digital tools are also incompatible with cloud-based mobile devices." Among the numerous benefits of BoxHero, businesses can: • See an overview of all inventory, customize and group attributes for each product, and supervise multiple stock locations at a glance • Provide team members with multi-level access for real-time collaboration • Import bulk data from Excel, export to Excel, and send PO/SO via email directly from the app to trading partners • Integrate workflow by custom designing and printing barcode labels for merchandise • Utilize financial reporting tools including P&L statements and purchase/sales reports • Assess trends and patterns through data analytics to improve inventory planning and avoid understocks and overstocks "The functionality of BoxHero is complemented by the elegance of simplicity, delivering a very focused suite of tools essential to inventory management," says BoxHero CEO Heehong Moon. "We are excited to officially offer our software solutions in the North American market to help a diversity of companies gain a competitive edge, save time, and maximize profits." About BoxHero BoxHero is an all-in-one inventory management solution for small to medium-sized businesses. The company was founded in 2018 and has grown its global user base to exceed 200,000+ across more than 100 countries. BoxHero is available on Google Play and in the Apple App Store.

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Events