5 DIY strategies for marketers at small businesses

May 16, 2022 | 143 views

5 DIY strategies for marketers

Getting the most out of your small business marketing.

Small businesses are no strangers to bootstrapping their way to success. For marketers in these organisations, doing more with less is an art form. Which is only more impressive when you consider that a third of these companies spend less than $10,000 annually on advertising, according to a survey from The Manifest.  For marketing professionals who are employed by small businesses, the challenge is to make their brand stand out, drive traffic and build customer loyalty — with a fraction of the money, time and resources of larger competitors.

Fortunately, small businesses don’t need big marketing budgets or agency support to win in marketing and help their businesses stand out. By focusing on the following five potent do-it-yourself marketing strategies — and armed with the right tools — scrappy marketers at small businesses can pack a bigger punch, where it counts most.
Create a marketing plan.

What might seem like a must-have for marketers at well-established, large enterprises can often slip through the cracks for small business marketers. Ironically, no one needs a marketing plan more than small business marketers. A solid plan holds the power to align all team members around the same goals and strategies and channel every last dollar and hour of labour to the places where they will have the biggest impact.

A strong marketing plan will include a few critical components. It should start by stating the brand’s unique selling proposition and the benefits it offers to customers. This should be followed by a definition of the brand’s pricing and positioning strategy, which will help to inform everything that comes next.

With these two foundational pieces in place, marketers can proceed to outline the distribution methods they will use, how they will manage transactions with customers, sales strategies and advertising and promotional strategies. Through this process, the small business’s promotional plans become far more targeted and cost-effective and success becomes much easier to determine.

“While small businesses often have minuscule (or non-existent) promotion budgets, that doesn’t mean that small businesses can’t design and implement effective promotion plans,” says Susan Ward at The Balance Small Business. “No business is too small to have a marketing plan.”


Look to social media, email and video.

Any marketer at a small business who is unsure of where to start should consider social media and email — which are known for their low cost and high impact — and even video, which can be affordable with the right tools. The fact that 7 out of 10 small businesses use Facebook, half use Twitter and Instagram and 64% use email marketing, is a testament to how cost-effective these channels can be.

Small businesses can get a tonne of marketing mileage out of social platforms’ free features. They can connect directly and interact with their audiences, respond to questions, run online events and keep customers updated on their offerings. No wonder, then, that small businesses name social media as their biggest opportunity for brand awareness and their most effective medium for increasing sales and revenue.

Of course, each network comes with its own idiosyncrasies. Tweets need to be short and punchy, relying on links to provide additional information, while Facebook allows for longer posts. Instagram is highly visual. LinkedIn is professional, making it a good place for stats and Infographics.

For as old as email is, it is still one of the most cost-effective ways for small businesses to drive loyalty with current customers and pull in new ones. Using plain old email or affordably priced email automation tools, even the smallest operation can blast out messages to thousands of customers about upcoming promotions, offers for helpful pieces of content or announcements for new product releases. No wonder over half of small businesses plan to increase their email marketing spend this year, according to the Manifest report.

That being said, the one challenge that small businesses face in social media, email and video is in providing a steady stream of compelling content that users have come to demand. This is where having the right user-friendly tools — like Adobe Spark — becomes key. Spark allows a single marketer to create visually striking social images, web pages or short videos in mere minutes to quickly fill a social media feed or email blast with well-designed content that looks like it was designed by a pro.

Similarly, for small businesses struggling to produce quality video on a budget, Adobe Premiere Rush has quick and easy video-editing tools that are a godsend, including a host of video effects and the ability to work across video captured on a phone, tablet or desktop. These tools allow marketers to execute great-looking DIY marketing campaigns on social, email and video without relying on external agencies or contractors.


Cross-promote within and leverage the community.

Finding synergistic opportunities with adjacent companies or organisations can greatly magnify marketing efforts beyond what a single company can accomplish. Often, cross-promotions allow a small business to split promotional costs, reach a larger audience and mine the expertise another company may have.

The same could be said of partnering with or sponsoring local groups or charitable causes. This usually generates instant positive brand association for a small business — customers like companies that give back — and provides an opportunity for connection.

Tools like Adobe Spark and Adobe InDesign make it possible to churn out the supporting assets — like event newsletters, posters, social posts and emails — that these opportunities require and that drive traffic to the brand. Don’t forget to check out Adobe Stock for the right images to really make your content stand out.
Beef up your website.

Now that you’re driving traffic to your site, make sure there is something there for your visitors to see and do. The data shows that responsiveness, speed and rich, valuable content are critical to getting people to convert — whether that’s filling in a form, making a purchase or clicking through to another page.

Every small business should also invest in a responsive website. Mobile-friendly sites are a must, according to 72% of users, while those who encounter non-mobile-optimised sites are five times more likely to abandon the site altogether.

Bottom line: mobile or non-mobile site visitors need to be able to find what they’re looking for as easily as possible. All layouts and navigation should be optimised to this end. The same goes for page load times. If a page takes more than three seconds on average to load, more than half of visitors will abandon it. So smart small businesses should invest ample time to optimise their site, including images, to shrink page load times.


Re-purpose, re-purpose, re-purpose.

Great content means an investment of time, talent and money. Maximise that investment by finding ways to re-use, recycle and reimagine content. For example, a blog post can be re-purposed into an infographic. An infographic can be re-purposed into a dozen social media images or a motion graphic video.

When a small business has access to quick and easy tools like those in Adobe Creative Cloud (including Spark, Premiere Rush and InDesign), this kind of re-purposing can be done DIY by a small (or even one-person) team, reducing the need to draw on more expensive contractors or agencies.


Doing more and doing better, with less.

These five strategies will do wonders for marketers at small businesses with limited resources — not only by allowing them to deliver more with what they have, but also by empowering them to put those efforts in the right place to maximise the return on their investment.

Read more about how Adobe Creative Cloud for teams, with access to Spark, Premiere Rush, InDesign and more, can make marketing easy and cost-effective for your small business.

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Coinbase

Our mission is to create an open financial system for the world. Founded in 2012, Coinbase is a platform where merchants, consumers and traders can transact with digital currency. In January 2015, Coinbase completed Series C to a total of 106M.

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TECHNOLOGY, SMALL BUSINESS ADVICE

How to Choose the Right Small Business Accounting Software?

Article | July 20, 2022

Introduction With increasing complexities in financial management and migration towards digital technologies for accounting operations, advanced accounting solutions are gaining massive traction across the small business sector. Accounting software assists small businesses in enhancing their financial performance by providing higher accuracy, optimized payroll, automated transaction tracking, centralizing financial records, and others. However, it is crucial for small businesses to integrate the right accounting software as per their requirements to get the most out of the solutions. Since the market is full of numerous accounting solutions with different capabilities, selecting the one that is most suitable for your business can be overwhelming. So what are the factors that a small business owner should consider before looking for an accounting solution? Let’s see below. Select the Right Accounting Software: The Top 5 Primary Factors to Consider for Small Businesses Types of Software With multiple types of accounting software available, such as system software, application software, cloud-based software, and others, small business owners can opt for solutions that suit their operations and working style. If the owners operate in an on-the-go style, cloud-based software is best for them. But if the owners prefer to work from a single location, then the system software is appropriate for them. Learning Curve Until and unless small business owners are aware of the ins and outs of accounting software, using the software may seem complicated. As the high complexity of the solutions can result in costly errors, these owners should make sure that the learning curve for operating the software is not too steep. Features List Before small business owners start reviewing various types of accounting software platforms, they should take the time to brush up on the basics. It is crucial for the owners to make sure that the accounting solution has all the functionalities and features they need, such as inventory management, multi-currency support, payment processing, expense tracking, and others. They should also consider the add-on features that the solution provider can offer. Software Cost Accounting software varies in cost, depending on the number of users it supports, its tools and features, and other factors. The more specialized the software is, the more expensive it gets. Small business owners should compare prices between various accounting software providers and understand the exact amount and the process by which they will be charged. For instance, some of the companies charge standard monthly fees, while others have a single upfront cost with additional charges for add-on services. They should also find out if there are any hidden charges associated with the setup, customer support, and cloud storage. Customer Support A huge part of a reliable accounting solution is customer service. This is because small business owners need quick solutions and answers if they get stuck or have any questions related to the software. They do not want to be bounced around from representative to representative when reaching out for support. Thus, the owners should look for accounting software that offers excellent customer support and service. While selecting the solution, they should research and read customer testimonials about the software’s customer support. Begin Your Accounting the Right Way Efficient accounting is a crucial part of financial management, which involves tracking critical business activities such as accounts receivable and payable, invoicing and billing, bank reconciliation, reporting, and tax compliance, among others. It can be difficult for small businesses to get everything right, yet good accounting is fundamental for the company's growth and success. Choosing the correct accounting software is a crucial first step when getting started with the discipline. To get the most out of your accounting software, it is essential for small businesses to carefully consider their requirements, check the availability of features as per the requirements, and then select the accounting software that provides the capabilities they require for the greatest accounting experience.

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TECHNOLOGY

How Are Small Business Accounting Software Meeting the Industry Needs Today?

Article | May 6, 2022

Introduction Every business owner wishes to become financially independent when starting a business. To achieve that, it is crucial for the owners to manage their finances in an efficient manner. When done wrong, financial management, which is supposed to make a company's budgeting processes more efficient, has led to the loss of funds in many cases. Without sound financial management, small businesses may struggle to meet their objectives and might even suffer losses that could push them into insolvency. Financial management assists businesses in maximizing their market share, minimizing capital expenditures, maintaining proper cash flow, and improving profits. Accounting software plays a significant role in proper financial management and has become a vital need for all businesses today. With a better understanding of the inefficiencies of manual bookkeeping and the increased chances of error in finance tracking, business owners are increasingly shifting from managing finances manually to leveraging innovative solutions, such as accounting software, to improve their financial management. Why Is Small Business Accounting Software a Need for the Industry Today? In the course of a typical day, there are numerous tasks and responsibilities that must be managed and accomplished by small businesses by the end of the day. From planning to managing finances and accounting, a small business owner's back is full of a plethora of day-to-day tasks. As a result, keeping track of every last detail is nearly impossible for them, especially in accounting, where keeping track of every transaction is critical for managing business operations. Accurate and reliable accounting management is critical for small businesses and start-ups to ensure stable cash flow. As accounting software helps small business owners keep track of every single transaction along with other benefits, such as managing business finances, understanding profitability, and preparing tax statements, among others, it is becoming a necessity for small business financial management. Here are some of the other reasons why small business accounting software is becoming a necessity in the industry. Overcoming Manual Records With the growing number of transactions in the small business sector, it is becoming increasingly difficult for business owners to track and record income and expense data. As accounting software assists these owners to overcome manual work by recording the data directly into the page in real time and keeping a daily update of all the transactions, it is increasingly being sought by small businesses. Ease in Maintaining Transaction Due to the increasing customer inclination towards the adoption of digital payment solutions, small businesses are encountering numerous obstacles in maintaining all transactions from different online portals. Accounting software helps businesses leverage the bank feed feature to connect credit card accounts and the business bank, thereby centralizing and maintaining all transactional data in one place. Preparation of Reports and Financial Statements Keeping track of all small and large transactions and preparing financial statements, such as profit and loss statements and balance sheets, of these transactions manually is a tedious task and prone to errors. Accounting software automates the preparation of these financial statements and allows comparing transaction activity from prior months and years. As a result, it is increasingly gaining acceptance among small business owners. Increases Efficiency Accounting software allows small businesses to manage invoices and expenses, prepare for taxation, and keep tabs on all the financials, including payments, bad debts, upcoming dues, employee salaries, and others. Delegating all these financial management responsibilities to accounting software enables small business owners to focus on tasks that require their undivided attention, thereby boosting business efficiency. Bottom Line Regardless of the size of the business, every company strives to optimize its financial management, improve efficiencies, minimize costs, and simplify complex and tedious tasks. Accounting software can help small business owners achieve these objectives, along with eliminating time-consuming manual processes and redundancies, by automating accounting practices. Following this, the growing introduction of advanced cloud-based accounting software capable of providing real-time data access to business owners from anywhere at any time and on any device is expected to change the ways accounting is done in the small business industry in the coming years.

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TECHNOLOGY

5 Tax-Related Resolutions for Smarter Small Business Accounting in 2020

Article | February 1, 2022

Accountants working with small businesses often play the role of business advisors, especially when it comes to educating their clients about tax regulations and reducing their tax bill by taking all legitimate factors into account. We’ve gathered four tips that accounting professionals can use as a check-list to give to their small and mid-size business owner clients looking to make better financial decisions this year.

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7 BIGGEST ENTREPRENEURIAL MISTAKES

Article | February 11, 2020

This is the first post in a seven-part-series detailing the biggest entrepreneurial mistakes business owners make. The series will run over the next few weeks so check back to learn more. These are the 7 Biggest Mistakes I have seen entrepreneurs and companies make that can devalue their Intellectual Property (“IP”) portfolio, damage their brand, or sink a deal. If you are considering turning your idea into a business, read this carefully first. There are other mistakes you can make, but these are the deal-breakers. Any one of these can cost you big bucks, credibility in the eyes of investors and potential partners, and ultimately lead to evaporation of the value of your idea.

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Coinbase

Our mission is to create an open financial system for the world. Founded in 2012, Coinbase is a platform where merchants, consumers and traders can transact with digital currency. In January 2015, Coinbase completed Series C to a total of 106M.

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Melio Announces Integration with Xero to Sync Payments Data

Melio | January 25, 2023

On January 24, 2023, Melio, the industry-leading B2B payments platform for small businesses, announced a new integration with the cloud-based accounting software platform Xero. Through this integration, Melio's small business clients will be able to seamlessly sync their accounts payable and receivable data with Xero, therefore saving time on bill payments, facilitating reconciliation, and enhancing insight into incoming payments. Melio's co-founder and CTO, Ilan Atias, said, "This two-way sync with Xero will help small business customers better understand how much money is going in and out of their accounts at a time when it is critical to keep a close eye on cash flow." He explained, "Moreover, this integration will help save customers time and simplify the bill-paying process while providing them with more visibility and control over their day-to-day finances." (Source – PR Newswire) The United States is home to 33.2 million small businesses, which accounts for 99.9% of the nation's businesses. This integration will enable these businesses to spend less time on accounting and more time growing their businesses. In addition, small business bills, payments, and invoice information will be seamlessly synchronized across the two platforms, saving time typing data into separate accounts and eliminating the guesswork of matching charges to open invoices. The VP of Partnerships, Americas, at Xero, Carol Haverty, stated, "Melio's integration with Xero offers tremendous value to our accounting and bookkeeping partners and their small business clients." She also said, "Melio and Xero have a shared vision of championing small business. We look forward to helping our customers streamline workflows and save time with this integration so they can focus on growing and running their business." (Source – PR Newswire) This is Melio's fourth synchronization with an industry-leading accounting software vendor, extending the company's track record of collaborating and integrating with financial institutions, software providers, and markets. About Melio Melio is a market-leading B2B payments technology firm that helps small and medium-sized businesses send and receive payments rapidly and without hassle, thereby improving their cash flow and productivity. Melio, one of the fastest-growing B2B payment platforms in the United States, is revolutionizing the transfer of funds between businesses. It serves banking institutions and software firms that want to provide accounts payable and receivable solutions to small business clients. The company was founded in 2018, with headquarters in New York, a research and development facility in Tel Aviv, and headquarters in Colorado for the western United States.

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Zyxel Access Point and Security Service Bundle for Small Businesses Protects and Optimizes Connectivity for WiFi Networks

Zyxel US Channel | November 29, 2022

Zyxel Networks, a leader in delivering secure, AI- and cloud-powered business and home networking solutions, today announced the bundling of its robust Connect and Protect security service with select Zyxel WiFi access points. Available as a bundled option with Zyxel’s best-selling NWA1123ACv3 802.11ac Wave 2 Dual-Radio Ceiling Mount PoE Access Point and NWA110AX 802.11ax (WiFi 6) Dual-Radio PoE Access Point, the security service protects small business WiFi networks from cybersecurity threats and optimizes WiFi connectivity for the business and its patrons to improve connectivity and customer satisfaction. Connect and Protect, which filters out any unsafe web content and prevents users from accessing dangerous websites, provides a high level of security for small businesses without the hassle of setting up complex security settings. As an added level of protection for both the business and its customers, the service ensures that users logged onto the network are unable to access the data streams of others, preventing malicious actors from spying on or stealing the information of others. Features and Benefits of Zyxel Connect & Protect: IP Reputation Filter – The cloud-based service accesses an expanding database of malicious IP addresses to block undesirable website content, and prevent data theft and security breaches. Application Visibility with Throttling – Prioritizes bandwidth for business-critical applications, such as mobile POS systems, online streaming, and voice and video calls, to protect core applications and facilitate smooth business operation. Ease-of-Management – The WiFi access points and Connect & Protect security features can be easily deployed and managed from anywhere using Zyxel’s Nebula Cloud Networking Solution. “Wireless networks not only provide the network backbone that enables many small businesses to operate, but wireless access to the internet is increasingly becoming an expectation by their customers and vendors. However, the cyber attacks enabled by unprotected networks can result in serious damage to the business and liabilities to their customers,Deploying Zyxel APs with Connect and Protect enables businesses to leverage an extensive range of security features without the complexity often associated with setting up network security.” Shawn Rogers, Market Development Manager at Zyxel Networks. Connect and Protect (CNP) is available in two licensing options: CNP and CNP+. CNP features the IP reputation filter and CNP+ adds application visibility with bandwidth throttling. CNP and CNP+ licenses are available as bundles with NWA1123ACv3 and NWA110AX access points. CNP is offered as an optional license on WAC500 and WAC500H access points, and CNP+ is offered as an optional license on NWA210AX, WAX510D, WAX610D, WAX630S, and WAX650S access points. About Zyxel: Since their first day in business over 30 years ago, Zyxel has kept business and home users online with a focus on innovation and customer-centric service. In 1989, this was accomplished with analog modems. Today, the company combines the benefits of artificial intelligence (AI) and the cloud to deliver rapid, reliable, and secure networking solutions for business and home users.

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Sunflower Bank Partnerships with SmartBiz to Launch a New Lending Online Platform

SmartBiz | January 20, 2023

On January 19, 2023, Sunflower Bank, N.A., announced the start of a new small business lending platform in collaboration with SmartBiz, the renowned artificial intelligence-powered small business financing platform. Through this new end-to-end online portal, small businesses within Sunflower Bank, N.A.'s branch network, will now have access to a smoother process to apply for conventional small business loans ranging from $25,000 to $350,000. Express Line loan products and small Business Administration (SBA) 7(a) will be accessible beginning in the second quarter of 2023. Sunflower Bank provides financial solutions to the individual communities it serves. It offers a comprehensive array of banking services, including personal, small business, commercial, wealth management, credit cards, and mortgages. By utilizing SmartBiz's cutting-edge technology and seasoned small company loan specialists, Sunflower Bank, N.A. has increased efficiency and personalized assistance throughout the loan application and approval process. Managing Director of Business Banking and SBA at Sunflower Bank, N.A., Matt Fitch stated, “SmartBiz aligns with our relationship banking approach, as well as our ambitious growth plans through its combination of technology and live support,” He further added “We are very excited to be able to meet the needs of more small business customers together and look forward to a long and productive partnership.” (Source – Business Wire) “Our mission at SmartBiz is to equip every entrepreneur with reliable access to the capital they need. We are thrilled to partner with Sunflower Bank, N.A. to ensure their clients can grow and strengthen their businesses with the right capital at the right time,” commented SmartBiz CEO Evan Singer. (Source – Business Wire) About SmartBiz Headquartered in San Francisco and Austin, SmartBiz is a leading AI-powered small business financing platform, providing entrepreneurs access to the appropriate capital at the right time. It has connected borrowers with more than $9 billion in SBA 7(a), PPP, and bank term loans to date, all while enhancing efficiency for its network of banks and reliable lending partners. More than 230,000 entrepreneurs have used its platform to get the financing they need to develop, with 60% of the loans given to minority, women, or veteran-owned businesses. It is backed by Investor including Growth Capital, Venrock, Baseline Ventures, First Round Capital and Uncork Capital. In addition, it has been crowned American Banker's Best Fintech to work for on multiple occasions.

Read More

SMALL BUSINESS ADVICE

Melio Announces Integration with Xero to Sync Payments Data

Melio | January 25, 2023

On January 24, 2023, Melio, the industry-leading B2B payments platform for small businesses, announced a new integration with the cloud-based accounting software platform Xero. Through this integration, Melio's small business clients will be able to seamlessly sync their accounts payable and receivable data with Xero, therefore saving time on bill payments, facilitating reconciliation, and enhancing insight into incoming payments. Melio's co-founder and CTO, Ilan Atias, said, "This two-way sync with Xero will help small business customers better understand how much money is going in and out of their accounts at a time when it is critical to keep a close eye on cash flow." He explained, "Moreover, this integration will help save customers time and simplify the bill-paying process while providing them with more visibility and control over their day-to-day finances." (Source – PR Newswire) The United States is home to 33.2 million small businesses, which accounts for 99.9% of the nation's businesses. This integration will enable these businesses to spend less time on accounting and more time growing their businesses. In addition, small business bills, payments, and invoice information will be seamlessly synchronized across the two platforms, saving time typing data into separate accounts and eliminating the guesswork of matching charges to open invoices. The VP of Partnerships, Americas, at Xero, Carol Haverty, stated, "Melio's integration with Xero offers tremendous value to our accounting and bookkeeping partners and their small business clients." She also said, "Melio and Xero have a shared vision of championing small business. We look forward to helping our customers streamline workflows and save time with this integration so they can focus on growing and running their business." (Source – PR Newswire) This is Melio's fourth synchronization with an industry-leading accounting software vendor, extending the company's track record of collaborating and integrating with financial institutions, software providers, and markets. About Melio Melio is a market-leading B2B payments technology firm that helps small and medium-sized businesses send and receive payments rapidly and without hassle, thereby improving their cash flow and productivity. Melio, one of the fastest-growing B2B payment platforms in the United States, is revolutionizing the transfer of funds between businesses. It serves banking institutions and software firms that want to provide accounts payable and receivable solutions to small business clients. The company was founded in 2018, with headquarters in New York, a research and development facility in Tel Aviv, and headquarters in Colorado for the western United States.

Read More

TECHNOLOGY

Zyxel Access Point and Security Service Bundle for Small Businesses Protects and Optimizes Connectivity for WiFi Networks

Zyxel US Channel | November 29, 2022

Zyxel Networks, a leader in delivering secure, AI- and cloud-powered business and home networking solutions, today announced the bundling of its robust Connect and Protect security service with select Zyxel WiFi access points. Available as a bundled option with Zyxel’s best-selling NWA1123ACv3 802.11ac Wave 2 Dual-Radio Ceiling Mount PoE Access Point and NWA110AX 802.11ax (WiFi 6) Dual-Radio PoE Access Point, the security service protects small business WiFi networks from cybersecurity threats and optimizes WiFi connectivity for the business and its patrons to improve connectivity and customer satisfaction. Connect and Protect, which filters out any unsafe web content and prevents users from accessing dangerous websites, provides a high level of security for small businesses without the hassle of setting up complex security settings. As an added level of protection for both the business and its customers, the service ensures that users logged onto the network are unable to access the data streams of others, preventing malicious actors from spying on or stealing the information of others. Features and Benefits of Zyxel Connect & Protect: IP Reputation Filter – The cloud-based service accesses an expanding database of malicious IP addresses to block undesirable website content, and prevent data theft and security breaches. Application Visibility with Throttling – Prioritizes bandwidth for business-critical applications, such as mobile POS systems, online streaming, and voice and video calls, to protect core applications and facilitate smooth business operation. Ease-of-Management – The WiFi access points and Connect & Protect security features can be easily deployed and managed from anywhere using Zyxel’s Nebula Cloud Networking Solution. “Wireless networks not only provide the network backbone that enables many small businesses to operate, but wireless access to the internet is increasingly becoming an expectation by their customers and vendors. However, the cyber attacks enabled by unprotected networks can result in serious damage to the business and liabilities to their customers,Deploying Zyxel APs with Connect and Protect enables businesses to leverage an extensive range of security features without the complexity often associated with setting up network security.” Shawn Rogers, Market Development Manager at Zyxel Networks. Connect and Protect (CNP) is available in two licensing options: CNP and CNP+. CNP features the IP reputation filter and CNP+ adds application visibility with bandwidth throttling. CNP and CNP+ licenses are available as bundles with NWA1123ACv3 and NWA110AX access points. CNP is offered as an optional license on WAC500 and WAC500H access points, and CNP+ is offered as an optional license on NWA210AX, WAX510D, WAX610D, WAX630S, and WAX650S access points. About Zyxel: Since their first day in business over 30 years ago, Zyxel has kept business and home users online with a focus on innovation and customer-centric service. In 1989, this was accomplished with analog modems. Today, the company combines the benefits of artificial intelligence (AI) and the cloud to deliver rapid, reliable, and secure networking solutions for business and home users.

Read More

BUSINESS STRATEGY

Sunflower Bank Partnerships with SmartBiz to Launch a New Lending Online Platform

SmartBiz | January 20, 2023

On January 19, 2023, Sunflower Bank, N.A., announced the start of a new small business lending platform in collaboration with SmartBiz, the renowned artificial intelligence-powered small business financing platform. Through this new end-to-end online portal, small businesses within Sunflower Bank, N.A.'s branch network, will now have access to a smoother process to apply for conventional small business loans ranging from $25,000 to $350,000. Express Line loan products and small Business Administration (SBA) 7(a) will be accessible beginning in the second quarter of 2023. Sunflower Bank provides financial solutions to the individual communities it serves. It offers a comprehensive array of banking services, including personal, small business, commercial, wealth management, credit cards, and mortgages. By utilizing SmartBiz's cutting-edge technology and seasoned small company loan specialists, Sunflower Bank, N.A. has increased efficiency and personalized assistance throughout the loan application and approval process. Managing Director of Business Banking and SBA at Sunflower Bank, N.A., Matt Fitch stated, “SmartBiz aligns with our relationship banking approach, as well as our ambitious growth plans through its combination of technology and live support,” He further added “We are very excited to be able to meet the needs of more small business customers together and look forward to a long and productive partnership.” (Source – Business Wire) “Our mission at SmartBiz is to equip every entrepreneur with reliable access to the capital they need. We are thrilled to partner with Sunflower Bank, N.A. to ensure their clients can grow and strengthen their businesses with the right capital at the right time,” commented SmartBiz CEO Evan Singer. (Source – Business Wire) About SmartBiz Headquartered in San Francisco and Austin, SmartBiz is a leading AI-powered small business financing platform, providing entrepreneurs access to the appropriate capital at the right time. It has connected borrowers with more than $9 billion in SBA 7(a), PPP, and bank term loans to date, all while enhancing efficiency for its network of banks and reliable lending partners. More than 230,000 entrepreneurs have used its platform to get the financing they need to develop, with 60% of the loans given to minority, women, or veteran-owned businesses. It is backed by Investor including Growth Capital, Venrock, Baseline Ventures, First Round Capital and Uncork Capital. In addition, it has been crowned American Banker's Best Fintech to work for on multiple occasions.

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