5 DIGITAL MARKETING TIPS FOR SMALL BUSINESS OWNERS

MICHAEL HIXSON | October 10, 2019

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Great Western Bank is committed to working with businesses of all sizes. We strive to help increase our business clients’ profits and improve their financial stability. The rise of digital marketing and social media has made it easier for small businesses to achieve actual results with a smaller marketing budget.We assembled a few of our marketing and communications experts from within the bank to share advice and help you plan your marketing efforts for the upcoming year.

Spotlight

Air Force One

Our approach puts you and your needs first. With specialized expertise and more than 30 years of experience, we deliver innovative tailored solutions that get and keep your building performing at its highest level. Through our Total Cost of Ownership approach, we partner with you and your team to identify current behaviors, define strategic goals, and achieve essential performance objectives. From our flexible maintenance agreements to on-site, full-time technical staffing, we optimize building performance through: Total Facility Automation, Mechanical Services, Proactive Maintenance, and Energy Conservation.

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The early days of growing your small business play a crucial role in your future success. At this stage, it’s important to make as much progress as possible (without biting off more than your business can chew, of course). That’s why all small business owners should keep the following “growth hacks” in mind. These long term growth strategies for your business will help you achieve your goals efficiently, allowing for sustained growth during this essential stage. This may sound simple, but it’s in fact a very useful piece of advice. After all, every small business owner wants to “grow.” Not all small business owners take the time to define specifically what that means.

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Compelling Benefits of Video Marketing for Small Businesses

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Video marketing has existed for an extended period of time. It is, nevertheless, a relatively recent development in the commercial sector, particularly for small businesses. The blog discusses the benefits of video marketing for small businesses in-depth. “Stop thinking of ‘video marketing’ as this separate entity that is optional for your business. Video is an effective form of communication that needs to be integrated into each and every aspect of your existing marketing efforts.” –James Wedmore. Video advertising is the fastest increasing kind of advertising. Despite this, small business owners remain wary of video marketing as a marketing strategy. Yet, small business video marketing is one of the most successful marketing strategies in today's fast-paced digital environment. According to Hubspot, 85% of firms, utilize video as a marketing strategy. But the ball doesn’t stop there. Your users prefer videos when compared to other forms of content. Explain Ninja, a leading video content creator says that YouTube presently has a mind-boggling 2+ billion users. It is equivalent to nearly 13% of the internet. The benefits of video marketing are that it helps to enhance customer acquisition, conversion, CTR, ranking, and sales. If small company owners learn to exploit the benefits of video marketing, they will significantly increase their chances of success in the internet trends. Additionally, the advantages of video marketing may vary according on the sort of video marketing used. Let us take a short look at the various types of video marketing. Brand videos Demonstrations and showcases Event videos Trailers and teasers Success stories and testimonials Webinar videos Instruction Videos Question and answer Videos Company Culture Videos Let Us Peep into Some Benefits of Video Marketing for Small Businesses Increase Brand Awareness and Better Online Presence Because videos are more entertaining and quickly attract viewers, their reach to an audience is increased. Effective video marketing may also help you boost your internet visibility. In fact, one of the primary benefits of video marketing for small businesses since it establishes a robust online presence. Videos are posted on a variety of social media platforms. Optinmonster reports that video marketers boost brand awareness by 54%. Generating Leads and Increases Visitors Campaign Monitor reports that around 54% of customers want to see more video content from companies they support. Video marketing may assist businesses in generating new leads and keeping their sales funnels filled. YouTube has become increasingly crucial for businesses' marketing efforts. According to Lemonlight statistics, video-assisted 84% of marketers in generating leads. Video marketing enables audiences to consume content in bite-sized chunks that address their problem areas. Builds Trust In comparison to other forms of marketing, videos enable you to engage with your audience on a more personal level and establish an emotional relationship, which contributes significantly to the development of trust. Creating videos for small businesses is one of the most effective methods to get recognition and earn your consumers' confidence. Hubspot research confirms that 84% of buyers purchase after seeing an explanation video.. Increases Sales and Conversions Another essential benefits of video marketing for small businesses is increasing sales and boosting conversions.When customers are convinced, having a video about your product or service on social media increases engagement and purchases. According to a Cisco study, online videos will account for more than 82% of all consumer internet traffic by 2022, 15 times the amount in 2017. In accordance with the Vidyard research, marketers reported a 34% boost in conversion rate when they used videos as part of their campaign Increased revenue and conversion rates are two of the ultimate advantages of video marketing. As a result, video marketing is in great demand in the realm of digital marketing due to its success. According to EyeWideDigital, using video on your landing page may boost your conversion rate by up to 80%. Increases Engagement on Social Media Connecting with your prospective customer is very important. Therefore, engagement plays a vital role in the digital world. Videos promote social media engagement; thus, video marketing for small businesses is of utmost importance. Videos posted on social media platforms garner a more significant amount of attention. Along with more engagement, videos have a longer lifespan in the ecosystem due to the increased interactions and sharing. According to Explain Ninja, over 93% of companies report gaining new consumers from videos shared on their social media pages. Social media is a video-centric platform. As a result, there are several benefits of video marketing on social media. Improves SEO Ranking With videos on your website, you can boost visitors and keep them engaged, improving your page views. Also, improving your page views will result in improving your SEO ranking too. This is because longer visitors stay on your site, the better the degree of trust with search engines and hence the higher the rank. If you embed your video on YouTube and your website, you will enhance your chances of appearing in search results. According to Alexa, YouTube is the world's second most popular website (after Google). If you advertise your videos on social media, you increase your chances of being discovered. One of the significant benefits of video marketing for small businesses is an increase in SEO ranking. Final Thoughts With the numerous benefits of video marketing, small company owners should prioritize video marketing above more traditional forms of promotion. Adopting video marketing for small businesses is a fantastic approach to increase brand recognition and conversions. Lastly, the marketing team may save time and resources by editing old video creative with relevant messages about fresh offers. Video marketing is a powerful performance driver for any sized business. FAQs: Why is video marketing important for small businesses? Video marketing help in understanding the product or service, increases engagement on digital and social platforms. It helps in brand awareness and reaches a larger audience quickly. Most importantly it builds a long-lasting relation with the customers and ultimately improves sales. What are the advantages of video marketing? Here few listed advantages of video marketing: Increase brand awareness and better online presence Generating leads and increases visitors Builds trust Increases sales and conversions Increases engagement on social media Improves SEO ranking { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "Why is video marketing important for small businesses?", "acceptedAnswer": { "@type": "Answer", "text": "Video marketing help in understanding the product or service, increases engagement on digital and social platforms. It helps in brand awareness and reaches a larger audience quickly. Most importantly it builds a long-lasting relation with the customers and ultimately improves sales." } },{ "@type": "Question", "name": "What are the advantages of video marketing?", "acceptedAnswer": { "@type": "Answer", "text": "Here few listed advantages of video marketing: Increase brand awareness and better online presence Generating leads and increases visitors Builds trust Increases sales and conversions Increases engagement on social media Improves SEO ranking" } }] }

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Spotlight

Air Force One

Our approach puts you and your needs first. With specialized expertise and more than 30 years of experience, we deliver innovative tailored solutions that get and keep your building performing at its highest level. Through our Total Cost of Ownership approach, we partner with you and your team to identify current behaviors, define strategic goals, and achieve essential performance objectives. From our flexible maintenance agreements to on-site, full-time technical staffing, we optimize building performance through: Total Facility Automation, Mechanical Services, Proactive Maintenance, and Energy Conservation.

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