Article | June 18, 2021
The world of marketing has changed with the advancements of modern technology. Today’s marketers use several digital platforms to outreach their prospects.
Are you a small business owner and hesitant to try email marketing? Let me ease you with successful email marketing tips for small businesses. Email marketing is the best marketing channel to drive leads. Email marketing remains a popular and lucrative medium yet underrated business expansion techniques with varied mediums to share your information and news. With varied mediums to share your information and news, email marketing remains to be popular and lucrative medium yet underrated business expansion techniques. Many small business owners are under the impression that email marketing is ineffective and is for the big business owners, still small business owners can gain a lot from email marketing. Email marketing is the most effective marketing channel for connecting with the audience. To reap -a high ROI, it is time to bring these email marketing techniques to practice.
Why is Email Marketing Important for Small Business?
Start-up businesses and small businesses are low on budget and cannot afford to spend thousands of dollars on costly marketing platforms. But aggressive marketing strategy is required to reach maximum people and appear on SERP. Here is the important part of an email, email marketing is cost-effective and engaging new customers as well as retaining the loyalty of older customers. In addition, email marketing is a transparent and honest form of marketing tool.
Email marketing fulfils small business needs by helping to reach your target customers, send personalized messages based on customer actions, and promote relevant services to them. Email is extremely versatile and allows marketing, relationship building, and expanding your customer base with well-planned small business email campaigns. As per data from Pew Research, about 92% of adults in the United States use email. Thus, if you want to be competitive in digital marketing, you must take up email marketing.
Email Marketing Benefits for Small Business
Email marketing benefits your small business in many ways. Here are few ways where it can help you.
Email marketing can be personalized for your leads, and in turn it gives a boost to your sales.
It is easy to set up.
It can be automated, saving you time.
You can segment your audience and share semi-personalized emails to them, like sending targeted emails to your audience.
You can send promotional emails or new releases.
It helps in building a relationship with your leads.
Lead generation and lead nurturing.
Here are the top 10 email marketing tips for small businesses to enhance the performance of your next marketing campaign.
Top 12 Email Marketing Tips for Small Businesses
When using email marketing, it is important to be compliant with the CAN-SPAM Act. As per the CAN-SPAM Act, consumers are protected from getting unsolicited emails. Make sure you use the opt-in and opt-out form on your website, where users can choose to subscribe and unsubscribe at their will. Be sure to send emails only to people who have subscribed to your email list. It will help if you abide by the guidelines to avoid any significant fines and other sanctions in case you miss.
Personalize your emails
When sending an email, keep the style and tone friendly and go beyond just using the subscriber’s name in addressing or subject line. You can follow few more personalized techniques, such as
Send anniversary emails.
Send behavior-triggered emails.
Send personalized videos.
Segment your audience and then send personalized emails to give a personal touch and grab their attention. This way, email marketing strategy for small businesses will be more effective.
Make signup easy
Registration is the most important step among email marketing techniques. Make signup on your website as easy and as accessible as possible. Use an embedded signup form to make the registration easy. Include signup forms on your homepage, blogs, contact page, and your footer, and other places of the site where customers are likely to visit. You can collect all their details and offer them special discounts. This step will help you build a quality email list and capture contact information about the interested audience.
Segment your email list
This step is one of the significant steps of email marketing tips for small businesses. Once your email list is ready, segment them based on customers’ interest and their characteristics. Segment your list according to your customer’s age, preferences, location, and previous purchases made. A segmentation list is important because each customer differs from the other, having unique needs. Now send a personalized email with special offers and discounts as per these segmented lists. Creating your email segment list will enable you to drive more ROI and effectively target your audience.
Write captivating subject lines
The subject line of an email is a very crucial aspect of email marketing. It is an important part of the email. Create a stunning and catchy subject of the email because it acts as the first impression on the user. Make sure to keep the subject line short and specific. Try to generate unique and impressive subject lines that raise curiosity and trigger recipients to open an email and not take the chance of missing it. Once you develop a good number of ideas on the subject line, you can go for the A/B testing method.
Promotional emails provide special offers and discounts to attract subscribers and customers for your services or products. The main aim of sending promotional emails in email marketing is to convince customers to make purchases. Promotional email offers incentives to drive revenue and sales for a business. Promotional email content and design should be focused on persuading the recipient to act.
Make your emails mobile-friendly and optimized for purchases
Around 70% of the population use a smartphone for the maximum of their activities, so it is necessary to make sure your emails are mobile optimized. Make sure your email marketing campaign is mobile-friendly and is an effective email marketing technique for small businesses. Format the content of the email correctly and ensure its adaptability to several applications, regardless of where it’s being used (desktop, tablet, mobile) or on which browser. It is important to analyze open-rate, unsubscribe rate, click-through rate, and user action rates for your small business email campaign. This is one of the trendiest and highly in-use email marketing tips for small businesses to gain success
Make sending automated emails for small businesses a top priority in 2021. Email automation saves a lot of time. Once an automated email campaign is set, it sends automated relevant emails to the users when a specific trigger is met. Sending automated emails is one of the best email marketing tips for small businesses and is a powerful email marketing technique. Set up an automated welcome email for new subscribers, which will help you to build trust with your new customers. You can make use of email marketing software options to automate B2C and B2B email marketing tasks. Through automated emails, you reach to right people with the right message and at the right time for your small business marketing.
Make your emails easy to read/scan
Your subscribers are busy people, so make sure your emails are easy to read, not very lengthy, and stick to your user's experience theme. Users will open your email and scan it without spending a lot of time reading the full content of your email. Make sure your content is interesting crisp, and stands out. Use valuable text in the form of bullet points, subheadings, keywords or gifs, or infographics that cover the maximum of your valuable content in just one look. This email marketing tip for small businesses gives your email a chance to stand out from other emails in the client’s list.
Design your emails around your brand
Design your email that reflects your brand. Make sure your email is instantly recognizable. Follow your brand guidelines for font, image, styles, color palette, and make sure they are consistent with your brand. To make your emails user-friendly, use similar elements as per your website design.
Track engagement and monitor results
You will be able to send the right information to the people who are engaged the most, which is possible only when you track the engagement. It is important to track various metrics, monitor your email campaign’s success, and take corrective measures required to improve the success. Small businesses need to track the below metrics for their email campaigns:
Monitoring results is a continuous ongoing process. First, monitor the analytics information in email marketing to know what works and what does not.
Be consistent with your editorial calendar
Be consistent in sending emails to customers from your email list. You can do this by creating a schedule for your email campaign that helps you plan and execute your marketing campaigns. Be sure to contact your recipients more than once a month to keep them interested and subscribed. Not hearing from you for a longer duration hampers the email campaign leading to a significant drop in the subscriptions. Observe consumer behavior and tailor your plan accordingly.
Email marketing is one of the best ways to reach target customers, keep customers informed, and prospects engaged affordably and easily. Email marketing techniques are one of the most effective and beneficial marketing strategies for small businesses to improve their ROI, increase customer engagement, generate leads, and grow business. To launch an email marketing strategy for your small business, pair it with the above email marketing tips for small businesses and benefit from successful email campaigns in 2021.
Frequently Asked Questions:
What are the types of marketing emails?
Email marketing is nothing but sending commercial emails to promote services or products and develop relationships with potential customers or existing clients. There various types of emails sent are welcome emails, promotional emails, lead nurturing emails, email newsletter, sponsorship emails, transactional emails, brand story emails, and many more. Every brand is different, so tailor your email marketing strategy accordingly.
Why small businesses need email marketing?
Email marketing helps small businesses increase brand awareness and credibility, contact customers, and provide them with up-to-date information about your business. Email marketing helps to generate leads and turn them into sales. The biggest benefit email marketing offers to small businesses is that it allows reaching the right audience at the right time.
Is email marketing still effective for small businesses?
Often small business owners are under the impression that email marketing for small businesses is not effective, and it is just for big business owners. On the contrary, email marketing is the most impactful marketing channel for small businesses connecting with the audience.
"name": "What are the types of marketing emails?",
"text": "Email marketing is nothing but sending commercial emails to promote services or products and develop relationships with potential customers or existing clients. There various types of emails sent are welcome emails, promotional emails, lead nurturing emails, email newsletter, sponsorship emails, transactional emails, brand story emails, and many more. Every brand is different, so tailor your email marketing strategy accordingly."
"name": "Why small businesses need email marketing?",
"text": "Email marketing helps small businesses increase brand awareness and credibility, contact customers, and provide them with up-to-date information about your business. Email marketing helps to generate leads and turn them into sales. The biggest benefit email marketing offers to small businesses is that it allows reaching the right audience at the right time."
"name": "Is email marketing still effective for small businesses?",
"text": "Often small business owners are under the impression that email marketing for small businesses is not effective, and it is just for big business owners. On the contrary, email marketing is the most impactful marketing channel for small businesses connecting with the audience."
Article | June 18, 2021
Although the concept of remote working is not exactly new, it is becoming increasingly more widespread as companies are responding to the COVID pandemic and the digitization of workspace.
A year ago, businesses were struggling with the question of whether virtual employees can both receive and give the same benefits that were driving success – but as many of them are now making that decision for themselves, the answer seems to be a positive one. Few organizations feel prepared to implement virtual work on a large scale, but there are steps you can take to make the experience more productive both for your employees and your business.
Preparing for this scenario, or optimizing its effectiveness, should focus on rethinking the necessary operational procedures to ensure business continuity. With a few considerations for your new virtual workspace, your employees will be just as engaged and excited to work for your business.
The unexpected transitions that have impacted both our lives and our work have disrupted our “normal” routines. Employees need to adjust to the new way of working just as much as businesses, so it’s vital to provide the support they need. Modern businesses are becoming increasingly aware that their employees juggle more than one challenge in their lives, both at and outside of work.
To ensure that you are supporting them in any matter, you should look at employee assistance program (EAP) providers that specialize in both personal and work-related problems. And, although this should be on the top of your priority list at any time, looking for certain ways to cherish your employees might be especially useful during new and challenging periods.
Making your employees feel like they are contributing and working as part of the team even though they are not physically present can help you maintain and boost success.
Focus On The Output, Not The Process
In a remote landscape, where many people are balancing their work with family commitments around the house, giving your employees the freedom to complete their work in the easiest way for them will keep your productivity numbers high.
So, organizations that have solid employee recognition strategies in place and implement employee recognition ideas to create an emotional connection with their workforce during these difficult times, tend to enjoy stronger employee engagement, enhanced employee morale, and lower turnover.
Since you essentially won’t be able to see your employees during the workday, virtual work inherently demands that you trust your employees. If you shift your attention away from the process and towards the outcome, you will likely find that flexibility will translate to more success. Essentially, if you trust your employees, they will show you their appreciation by supporting your goals.
Remote work is vastly different from the office life most people are used to, which is why finding an optimal work process will likely take some time. The best thing you can probably do in such a situation is to suspend your previous conceptions of the workflow and focus on providing a supportive structure. Once the scales balance, you will likely find your success formula.
Communicate Well And Often
There is no question that virtual work usually comes with a dose of loneliness. While this may not be true for all of your employees, you should make sure to adopt practices that open the doors for communication, especially for important topics.
Your virtual employees can’t enjoy a mid-day cup of coffee in the break room or after-work get-togethers with their coworkers. So, the culture and atmosphere of the organization will largely depend on what you communicate to them.
Communicating clear goals and expectations will help you reinforce your organization’s culture and ensure everyone is on the same page. And, while it’s not always necessary to overwhelm your employees with regular check-ups and meetings, you should check in every once in a while and encourage them to reach out if they want to discuss any challenge or topic.
Your company culture is a huge determinant of success, and in times when your company is only virtually connected, good communication is vital.
Article | June 18, 2021
As most industries allocate time, money, and other resources into finding new employees in a labor market where the national unemployment rate is hanging at 3.5% — and substantially lower in some areas — at least one index says that distributors are sitting on the sidelines. According to the CBIZ Small Business Employment Index (SBEI), which tracks hiring trends for U.S. companies with 300 or fewer employees, 2020 kicked off with a seasonally-adjusted increase in hiring of 1.61% for January. “This is a notable improvement over the 1.16% decline in December,” CBIZ SBEI says. “It is also a remarkable number for January, as companies tend to contract their labor forces due to the end of the holiday shopping season.”
Article | June 18, 2021
The start of the COVID-19 pandemic created unprecedented demand for digital marketing irrespective of large businesses or small-medium businesses. Along with it, the pandemic brought the ever-increasing demand for tech stack in business. Business tech trends are important for small business owners in 2021 that play a vital role in the growth and efficiency of their business. Growing business and start-up tech stack issues for small businesses differ from large enterprises.
Tech stack has been in marketing for ages, yet it was the most neglected aspect by small business owners. However, the emergence of the pandemic brought business technologies for small businesses into action. Embracing technology is crucial to enable your company to equip with the right tools to find the solutions for the ever-changing demands and expectations of consumers.
Small business technology trends will be substantial/significant in 2021, and here are the best 7 small business tech stacks to reshape your business.
What is a tech stack?
A Tech stack is a set of technological tools used to build applications for web or mobile, software, and other operational tools. Tech stack is also called a solutions stack, technology infrastructure, or data ecosystem. As more and more businesses have started operating through computers and mobile devices, the tech stack has become a necessity to the app, web, or software development process.
About 89% of companies are going digital; thus, adopting it as their first strategy for business, the demand for technology is also growing. The technology stack is used for various reasons: sales, human resources, finance, digital marketing, operations, and analytics.
Why businesses need tech stacks?
Tech stack helps small business owners leverage capital in more effective and smarter ways. You will benefit from building your tech stack, whether you manage a large company, a start-up, or a solopreneur, and automate some processes. Your tech stack defines how different parts of your business fit together and interact. The right tech stack can streamline all your processes and help your team increase efficiency, improving your bottom line.
Top 7 Small Business Tech Trends for 2021
Artificial intelligence (AI) and machine learning
The rise of artificial intelligence and machine learning is a significant trend and has transformed the way businesses are operating today. Most of the solutions are now implementing AI technology, where small business owners can include them in new and existing processes in 2021. Soon artificial intelligence (AI) will be widely adopted by small businesses in 2021 as it offers more personalized experiences to their customers by automating manual tasks and saving time. AI acts as an automation tech stack in business operations. AI will be implemented into new and existing processes and on a broader scale in 2021, from voice assistance to personalized customer experiences.
AI-based tools offer various benefits, which includes:
• Reducing time spent on tasks
• Increasing results
• Lowering costs
• Reducing risk
• Improving flexibility and responsiveness
Here are a few existing AI solutions that can help your small businesses.
AI-infused CRM is a marketing and sales tech stack for businesses. It helps to improve sales and marketing. Customer-relationship management is nothing but a system designed to collect customer data through communication channels such as phone, emails, and social and thus helps to automate and boost the sales process. It is a significant small business tech stack that helps small business owners to identify and focus on audiences based on the customer feedback received through all those communication channels. Based on this information, you can adjust marketing and lead generation activities through implemented AI-infused CRM. AI-infused CRMs can be utilized to gather marketing and sales-related insights
AI-infused CRM can be the best marketing tech for small businesses.
AI-powered Chatbots is one of the effective small business tech trends. It automates customer communications. Many small businesses do not have strong customer service or sales teams. In such a case, AI-powered Chatbots can ease the pressure by working 24/7 without taking any breaks. Furthermore, AI-powered chatbots handle inquiries, improve customer experience, troubleshoot, and provide immediate support, and so on, all at the same time.
Streamline human resource tasks
The most unexpected arena that AI has made an entry is into human resources. AI tools streamline the hiring and onboarding process and acquire feedback from the new employees about improvisation required in the HR process. It saves time and money from manually interviewing every applicant. According to small business trends, 84% of small businesses still manually manage inventory and record data.
5G is a super-fast new global wireless fifth generation of cellular capability replacing 4G LTE connection. 5G promises faster data transmission speeds, a better and more consistent user experience, and improved network reliability, eliminating delay in data transfer between different devices’ communication. Small businesses can leverage IoT sensors of 5G by optimizing their workflow with automation, operating CCTV cameras, or placing a motion detector in a store during after-hours. According to Statista 2021, there will be more than 1.9 billion 5G subscriptions worldwide by 2024. 5G is a significant innovation for small business tech.
Comprehensive HR Technology
The need for comprehensive human resources software and tech by small and medium-sized businesses gained importance in 2020 due to the remote work in practice. By adopting this technology, small businesses can track their employees and their needs. This trend will continue in 2021, too, and can bring change in small business tech.
HR tech comprises the tool that HR managers will need to deliver a better employee experience. HR tech allows to store data, automate daily activities, reduces human errors, and maximizes productivity. A centralized HR system will help your employees to communicate better. Comprehensive HR tech helps to train your employees online and offline and allows you to track your employees regularly.
As a result of the pandemic and lockdowns, the major business shifted to mobile tech, online shopping, and mobile scheduling payments to establish a contactless shopping experience to their customers. However, this trend of making payments and shopping will continue in 2021 as well. Many retailers and small businesses rely heavily on online shopping, delivery, and mobile payments giving rise to popular eCommerce tech trends such as voice-activated payments, omnichannel shopping, augmented reality shopping experience, and mobile tech among the few. Tech-assisted shopping can benefit small business tech trends as it emphasizes convenience.
More Automation for Small Businesses
Automation was a buzzword for small businesses until 2021. Automation for small businesses saves enormous amounts of precious time and money on manually completing the tasks. The largest of the budget of small businesses will be spent on automation in 2021. Automation investments will increase as small businesses include online pricing automation and inventory management systems to conveniently solve their problems. Estimates say that there would be a boom in companies looking out for utilizing automated solutions for small business activities.
Additionally, automation tools improve sales, revenues, communication, create and manage invoices, increase customer experience, and much more. Automation increases the efficiency and productivity of small businesses. It is one of the core aspects of small business tech.
More Influencer Marketing
Influencer marketing is new-age marketing. It is also known as social media influencers, wherein you use the people having a strong influence on a brand’s industry or target audience. Influencer marketing is a dynamic form of the marketing strategy of 2021. Small businesses cannot afford to use a big celebrity or a high-profile influencer in influencer marketing. In such a situation small business can find a blogger, Instagrammer, or YouTuber that most of the audience relate with and join forces with them to recommend or promote their services, products, and brand. Besides, you can personalize the marketing strategy that will help you effectively connect with your customers, improve marketing campaigns, and create a niche within your industry. Thus, influencer marketing is the best marketing tech for small businesses.
With the modern workplace and innovation of more and more tech solutions, small businesses are also adopting new technology tools, thus giving rise to the need for software integration. Integration platforms allow any software to connect well with any other software. It brings various software together to make one unified software. Companies use various software to connect teams, manage customers, send important documents and store company information, respectively. The small business adds technology tools as they appear, which are necessary to complete the aspects of daily operations. Tech stack includes many components such as CRM, content performance and search, customer experience, social, and digital analytics. All these need to be accessible while working together. In such a situation, integration makes the tech stack streamline all the processes and enable team efficiency.
Technology integrations allow more data, eliminating errors speedily, and is also a low-cost technology. The key aspect of a tech stack is how seamless, and integrated technologies are.
Frequently Asked Questions:
How small business owners use technology to improve the business?
The use of technology enhances small businesses. Small business owners use technology to connect with people, provide better customer services, resort to remote workplace methods, automate tasks to save time, and much more.
What technology do small businesses need?
Small businesses must have some popular technologies such as HR software, Cloud computing, CRM, data and information security technology, mobile applications, etc.
Why do small businesses need technology?
Technology helps to save time and physical space for small businesses. The use of technology brings efficiency to operations. Technology helps small businesses to leverage their capital smartly and more effectively.
What are the 3 tools for small businesses?
The tools that can benefit small businesses are task management tools, email and social marketing tools, and scheduling meeting tools. These tools help small businesses to save time and money for their business to grow.
"name": "How small business owners use technology to improve the business?",
"text": "The use of technology enhances small businesses. Small business owners use technology to connect with people, provide better customer services, resort to remote workplace methods, automate tasks to save time, and much more."
"name": "What technology do small businesses need?",
"text": "Small businesses must have some popular technologies such as HR software, Cloud computing, CRM, data and information security technology, mobile applications, etc."
"name": "Why do small businesses need technology?",
"text": "Technology helps to save time and physical space for small businesses. The use of technology brings efficiency to operations. Technology helps small businesses to leverage their capital smartly and more effectively."
"name": "What are the 3 tools for small businesses?",
"text": "The tools that can benefit small businesses are task management tools, email and social marketing tools, and scheduling meeting tools. These tools help small businesses to save time and money for their business to grow."