4 Lessons Your Small Business Can Learn From the Big Mac

LINSEY KNERL | August 22, 2018

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The Big Mac the special burger from McDonald’s that features “two all-beef patties, special sauce, lettuce, cheese, pickles, onions and a sesame seed bun” is almost as much of an icon as the fast-food chain itself. While the world is pretty much split on the one-of-a-kind sandwich (the sauce has a way of being fairly polarizing), no one can deny that it’s an unchanging staple that’s been branded into our culture. The sandwich is 50 years old this year, proving that some things are still a good idea half a century later. Here are some other hard truths about its success for small businesses that cannot be ignored. Fast food has gotten weird over the years. I remember when McDonald’s introduced what they called a more “grown-up” menu, switching their classic grilled chicken offering over to something with honey mustard, a fancy bun, and more lettuce than I would ever put into a small side salad. This was on the tail of the failed McSpaghetti, and it predated some of the chain’s experiment into the McGriddle which has gone on to become a current classic. Despite all the field testing of what could be hundreds of failed trials over the decades, the Big Mac is something that has stayed on the menu, along with Kids Meals and their signature fries. While it’s not always front-and-center, it’s always there. You can walk into a McD’s in any location in the States and ask for one. No one will eye roll or giggle; they will have the ingredients on hand.

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