WELCOME TO The smallbusiness REPORT
30 Hot New Small-Business Products You Need To Know About
CRN STAFF | March 19, 2019
Payfirma is an award-winning payments company that helps businesses accept credit and debit cards online, in-stores, and on mobile devices
Article | June 30, 2021
Without consistent, strategic marketing, your business’s growth can stall. That’s why it’s crucial to regularly review your marketing metrics to see what you’re doing right—and what you can improve upon. Here are three areas to focus on:
Website analytics: Your business website is full of valuable information about your marketing tactics. When you look at the analytics, pay attention to the total number of visits per month, the amount of pages visited, and the website bounce rate, which indicates how quickly visitors leave your site. It’s also smart to analyze your website traffic sources—like email, organic search, and social channels—so you can see which distribution channels are bringing in the most traffic.
Article | April 1, 2020
As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover. But we’ve never seen anything like the COVID-19 pandemic, leaving us uncertain about how to cope in these strange times. I know that this is a scary and isolating time both personally and professionally. I hope you’re staying safe and healthy, and that this article can help you with planning for business challenges related to the coronavirus. I’ve personally had to pivot many times as an entrepreneur, and while it can be stressful, it can also be a time of innovation and growth.
Article | February 25, 2020
In this exclusive Real Business guide, we look at how SME employers can find the best office space for them and their growing team. The average British worker will spend over 90,000 hours of their life in an office, equating to flying from the UK to Bali 18,056 times. If you are an SME employer tasked with managing staff and multitasking between many different roles, the time you spend in ‘the office’ goes up even more. But working in an office is not only taxing on an employer’s free time, but it can also put a strain on your wallet – particularly if you’re the one paying for the office space. The average office space costs business owners an average of £50,000, with prices fluctuating the closer you are to the major UK cities. This is why many SMEs with smaller teams are opting for flexible office spaces with shared facilities as they can cost anywhere from as little as £200 per person.
Article | May 12, 2021
Successful businesses recognize the importance of customer acquisition. They utilize the most relevant customer acquisition channels and employ effective strategies to get in front of prospective customers. One way you can do this is through micromarketing.
In this guide, I will look at micromarketing. I’ll cover some of the basic things you should know about micromarketing. I’ll then discuss how to run an effective micromarketing campaign. With that in mind, let’s dive in!
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