3 Ways to Think Bigger With Your Small Business

CASEY ERA | October 22, 2015

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It’s easy to get caught up in the details as a small business owner. When you spend all day balancing budgets and doing market research, new ideas can be hard to come by. But new ideas are key to growing your business.

Spotlight

Zoosk Inc.

Zoosk is a leading online dating company founded by engineers, and has a solid history of iterating on what works best for our customers to help them fall in “like” and eventually love. Our smart, passionate employees collaborate across departments to help achieve our mission to empower everyone to lead a more fulfilling love life. With over 35 million active members in 80+ countries and top dating apps for both Android and iOS, we’re a lot more than just a fun place to work.

OTHER ARTICLES

HOW SOME SMALL BUSINESSES ARE MAKING IT DURING THE COVID-19 CRISIS

Article | March 20, 2020

The spread of the novel coronavirus across Massachusetts has brought big changes to businesses of all sizes and their customers. CDC and Massachusetts DPH guidance urges consumers to avoid getting up-close and personal with each other. Government mandates have forced many types of businesses to close their doors to customer crowds. As we all work to protect ourselves and each other through social distancing, several Woburn firms in the Cummings Properties portfolio have hit upon ways to keep a small business healthy through the COVID-19 crisis. Check out these creative solutions that are allowing our client firms to bring their services to a largely homebound public.

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How to Report Revenue on a Small-Business Credit Card Application

Article | February 10, 2020

When filling out the “revenue” portion of a small-business credit card application, you want to make your small business or side hustle look its very best without stretching the truth. But revenue can swing dramatically from year to year, and credit card applications often don’t spell out what you should or shouldn’t include when reporting it. So what counts as an honest, just-the-facts answer? Generally, in credit card applications, issuers want to know your verifiable gross revenue from the previous year.

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Avoid Small Business Lending Scams and Fraud Related to COVID-19

Article | April 2, 2020

With nearly $400 billion on the line between the Economic Injury Disaster Loans (EIDL) and the Paycheck Protection Program (PPP), I guess it shouldn’t be a surprise that there would be fraudsters targeting small business owners during these already challenging times. Avoiding small business lending scams and fraud related to COVID-19 requires that you are diligent and on the lookout for grant fraud, loan fraud, and phishing scams.

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HOW TO RUN AN EFFECTIVE MICROMARKETING CAMPAIGN

Article | May 12, 2021

Successful businesses recognize the importance of customer acquisition. They utilize the most relevant customer acquisition channels and employ effective strategies to get in front of prospective customers. One way you can do this is through micromarketing. In this guide, I will look at micromarketing. I’ll cover some of the basic things you should know about micromarketing. I’ll then discuss how to run an effective micromarketing campaign. With that in mind, let’s dive in!

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Spotlight

Zoosk Inc.

Zoosk is a leading online dating company founded by engineers, and has a solid history of iterating on what works best for our customers to help them fall in “like” and eventually love. Our smart, passionate employees collaborate across departments to help achieve our mission to empower everyone to lead a more fulfilling love life. With over 35 million active members in 80+ countries and top dating apps for both Android and iOS, we’re a lot more than just a fun place to work.

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