3 Ways to Get Your Business Up and Selling on Amazon

| February 26, 2018

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Selling your business’s products on Amazon carries one huge benefit: expanded reach. The e-commerce giant has more than 310 million active customer accounts worldwide and accounted for 43% of all online retail sales in 2016, according to market research firm Slice Intelligence. You’ll also have the option of tapping into the 80 million Amazon Prime members who get free two-day shipping on eligible orders. “The Prime program is a huge factor in people’s purchasing decision, and a lot of customers will screen out anything that isn’t Prime eligible,” says Kiri Masters, co-founder and CEO of Bobsled Marketing, a digital marketing agency that helps businesses sell on Amazon. However, there’s no guarantee your small business will succeed on Amazon in a competitive market. Here are three quick tips to help you get started.

Spotlight

ADARA, Inc.

ADARA is the world’s largest marketing and insights platform that transforms loyalty, search and booking data into actionable knowledge that allows companies to better understand, reach and engage customers. The ADARA Magellan platform is fueled by first party data from more than 100 global travel brands, including United, Delta, Hyatt, Marriott and Hertz. The platform provides marketers with the ability to reach targeted audiences across devices and channels. Through its exclusive access, ADARA’s rich data set delivers more than 450 million monthly uniques with access to 9 billion travel searches annually. Founded in 2009, the company has 19 offices across the U.S., Europe, Middle East and Asia, including its headquarters in Palo Alto, Calif.

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