3 Strategies for Brands Targeting Back-to-School Shoppers

GIL LARSON | July 31, 2018

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Shoppers are predicted to spend $83.6 billion this back-to-school season, a more than 10% increase from last year’s $75.8 billion according to NRF. While many parents will be researching back to school purchases online this summer, the findings of Deloitte’s survey show that the bulk of their purchases will actually be made in store. This presents a huge opportunity for retailers to drive traffic in-store and increase sales after the slower months of summer. The competition, however, is stiff.  Brands are competing for dollars from school supply retailers like Staples and Office Depot and big box stores like Walmart and Target.  Not to mention tech companies pushing the newest laptops and of course clothing retailers. With all of the competition and so much money at stake, how can retailers influence these back to school shoppers?

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