3 Secrets You May Not Know about Using Big Data to Boost Sales

MEGAN TOTKA | April 7, 2019

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Marketing has evolved immensely over the past decade. Think back to years ago. Tweaking your advertising efforts meant sifting through the behavior of your audience, sales data and click-throughs. However, big data has changed all that. Because big data alters the way businesses market to their customers. And it allows them to increase their profits. A report by BARC found businesses using big data saw an increase in profit by 8 percent. And the increase came with a 10 percent reduction in overall cost. Big data helps small businesses too. Because you can use various approaches with this data to adjust your small business model and increase success. So check out these three examples of how businesses use big data today. And see how you can embrace it to boost your sales too.

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