3 marketing questions to answer before you launch your new business

MARY CHARLESON | October 16, 2015

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There’s nothing quite like the enthusiasm for business that entrepreneurs hold. Often fueled by a great idea or a passion, they run in a variety of directions to get things launched. But unless there’s focus and an understanding of the basics for success, plans can falter.

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AFA Insurance

AFA is an Australian-owned independent Underwriting Agency that has consistently performed in the Accident & Sickness market for more than 20 years.From 1992 AFA has made it easy to find the right cover for you or your clients. Our online portal eBIND was the first on the market, and our cycles of continual improvements ensure it’s still the best. Brokers can quote, bind, endorse and renew business. Fast, hassle-free, 24/7.AFA delivers a premium Accident & Sickness product range backed by Allianz Australia Insurance Limited, one of Australia's largest general insurers.

OTHER ARTICLES

HOW TO ADDRESS CYBERSECURITY CHALLENGES USING THE NIST FRAMEWORK

Article | February 25, 2020

For small businesses, this is cause for alarm. Lacking the time, IT expertise, and deep pockets of major companies, the small businesses that make up the foundation of the economy are sitting ducks — especially considering that 43% of all cyberattacks target small businesses specifically. In order to help small and midsize businesses get ahead of this issue, Congress passed the Small Business Cybersecurity Act in 2018. In essence, the act required the National Institute of Standards and Technology (NIST) to make small business cybersecurity a bigger priority, offering free and accessible resources appropriate for companies of all sizes. The act resulted in the Small Business Cybersecurity Corner website. Launched in 2019, it provides a centralized source of everything from information about dangerous cyberattacks to employee training tips. By all accounts, the NIST has met its mandate by making cybersecurity less confusing and risky for the businesses that suffer the most. Now it’s up to those small businesses to take that advice and run with it.

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What To Know About Getting Government Contracts

Article | May 20, 2021

To help you better understand government contracts, we asked contracting experts and business leaders for their best advice. From cybersecurity training to ensuring worker safety, there are several things that you should know that may help you better understand government contracts.

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HOW TO RUN AN EFFECTIVE MICROMARKETING CAMPAIGN

Article | May 12, 2021

Successful businesses recognize the importance of customer acquisition. They utilize the most relevant customer acquisition channels and employ effective strategies to get in front of prospective customers. One way you can do this is through micromarketing. In this guide, I will look at micromarketing. I’ll cover some of the basic things you should know about micromarketing. I’ll then discuss how to run an effective micromarketing campaign. With that in mind, let’s dive in!

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4 Questions to Ask — and Answer — Before Starting a Side Hustle

Article | July 6, 2021

Starting a side hustle requires doing a bit more than deciding you will monetize your interests. You can explore a hobby or activity that you are passionate about through a side hustle. This hustle may also allow you to carve out a space for pursuing natural talents, such as the ability to bake cakes or sew clothing. Typically, a side gig is pursued on the side in addition to full-time employment elsewhere. Side hustles may not be your full-time line of work, but that doesn’t mean they do not receive any less attention. Starting a side hustle requires an investment of time, energy, focus, and dedication. This ensures that you may pursue what you love, learn by doing, create and establish a working business plan, and, ideally, set yourself up to build a loyal customer or client base that enjoys and invests in your offerings. Starting a side hustle also means being able to ask, and answer, tough questions to ensure you’re ready to commit. Before you start, make sure you can confidently answer the following questions to ensure a healthy lifecycle for your side gig.

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Spotlight

AFA Insurance

AFA is an Australian-owned independent Underwriting Agency that has consistently performed in the Accident & Sickness market for more than 20 years.From 1992 AFA has made it easy to find the right cover for you or your clients. Our online portal eBIND was the first on the market, and our cycles of continual improvements ensure it’s still the best. Brokers can quote, bind, endorse and renew business. Fast, hassle-free, 24/7.AFA delivers a premium Accident & Sickness product range backed by Allianz Australia Insurance Limited, one of Australia's largest general insurers.

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